https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---videoMon, 26 Nov 2018 15:49:34 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:de9ec894-a993-42e6-b4ca-8c6e05cf2b5cJeanne Lyet Gassmanhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---video#commentsCurrent Revision posted to Building a Fan Base by Jeanne Lyet Gassman on 11/26/2018 3:49:34 PM<br /> <div class="asl-wikipage-summary"> <p>Jeanne Lyet Gassman&#39;s award-winning religious historical fiction novel <em>Blood of a Stone</em> was initially marketed to Catholic readers since it was published by a Catholic press. They then targeted a broader Christian market, but found that the sub-genres within this market (Amish, Moralistic, etc.) made it a hard sell since her book didn&#39;t really fit. She did find good success, as expected, with reaching historical fiction readers, but was completely surprised with the success she found when the book was placed in the thriller category. Lesson learned - don&#39;t limit yourself to a narrow target audience if a book has the potential for broader appeal.</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/Jeanne-Lyet_2D00_Gassman-on-Marketing-Blood-of-a-Stone-to-Multiple-Audiences.mp4">www.authorlearningcenter.com/.../Jeanne-Lyet_2D00_Gassman-on-Marketing-Blood-of-a-Stone-to-Multiple-Audiences.mp4</a>&nbsp;&nbsp;</p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Subscriber, video, Religious and Inspirational</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---video/revision/2Thu, 27 Apr 2017 18:38:55 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:de9ec894-a993-42e6-b4ca-8c6e05cf2b5cJeanne Lyet Gassmanhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---video#commentsRevision 2 posted to Building a Fan Base by Jeanne Lyet Gassman on 4/27/2017 6:38:55 PM<br /> <div class="asl-wikipage-summary"> <p>Jeanne Lyet-Gassman&#39;s award-winning religious historical fiction novel <em>Blood of a Stone</em> was initially marketed to Catholic readers since it was published by a Catholic press. They then targeted a broader Christian market, but found that the sub-genres within this market (Amish, Moralistic, etc.) made it a hard sell since her book didn&#39;t really fit. She did find good success, as expected, with reaching historical fiction readers, but was completely surprised with the success she found when the book was placed in the thriller category. Lesson learned - don&#39;t limit yourself to a narrow target audience if a book has the potential for broader appeal.</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/Jeanne-Lyet_2D00_Gassman-on-Marketing-Blood-of-a-Stone-to-Multiple-Audiences.mp4">www.authorlearningcenter.com/.../Jeanne-Lyet_2D00_Gassman-on-Marketing-Blood-of-a-Stone-to-Multiple-Audiences.mp4</a>&nbsp;&nbsp;</p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Subscriber, video, Religious and Inspirational</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---video/revision/2Thu, 27 Apr 2017 18:38:55 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:de9ec894-a993-42e6-b4ca-8c6e05cf2b5cJeanne Lyet Gassmanhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---video#commentsRevision 2 posted to Building a Fan Base by Jeanne Lyet Gassman on 4/27/2017 6:38:55 PM<br /> <div class="asl-wikipage-summary"> <p>Jeanne Lyet-Gassman&#39;s award-winning religious historical fiction novel <em>Blood of a Stone</em> was initially marketed to Catholic readers since it was published by a Catholic press. They then targeted a broader Christian market, but found that the sub-genres within this market (Amish, Moralistic, etc.) made it a hard sell since her book didn&#39;t really fit. She did find good success, as expected, with reaching historical fiction readers, but was completely surprised with the success she found when the book was placed in the thriller category. Lesson learned - don&#39;t limit yourself to a narrow target audience if a book has the potential for broader appeal.</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/Jeanne-Lyet_2D00_Gassman-on-Marketing-Blood-of-a-Stone-to-Multiple-Audiences.mp4">www.authorlearningcenter.com/.../Jeanne-Lyet_2D00_Gassman-on-Marketing-Blood-of-a-Stone-to-Multiple-Audiences.mp4</a>&nbsp;&nbsp;</p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Subscriber, video, Religious and Inspirational</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---video/revision/1Thu, 27 Apr 2017 18:34:23 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:de9ec894-a993-42e6-b4ca-8c6e05cf2b5cJeanne Lyet Gassmanhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/6166/jeanne-lyet-gassman-on-marketing-blood-of-a-stone-to-multiple-audiences---video#commentsRevision 1 posted to Building a Fan Base by Jeanne Lyet Gassman on 4/27/2017 6:34:23 PM<br /> <div class="asl-wikipage-summary"> <p>Jeanne Lyet-Gassman&#39;s award-winning religious Historical Fiction novel <em>Blood of a Stone</em> was initially marketed to Catholic readers since it was published by a Catholic press. They then targeted a broader Christian market, but found that the sub-genres within this market (Amish, Moralistic, etc.) made it a hard sell since her book didn&#39;t really fit. She did find good success, as expected, with reaching Historical Fiction readers, but was completely surprised with the success she found when the book was placed in the Thriller category. Lesson learned - don&#39;t limit yourself to a narrow target audience if a book has the potential for broader appeal.</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/Jeanne-Lyet_2D00_Gassman-on-Marketing-Blood-of-a-Stone-to-Multiple-Audiences.mp4">www.authorlearningcenter.com/.../Jeanne-Lyet_2D00_Gassman-on-Marketing-Blood-of-a-Stone-to-Multiple-Audiences.mp4</a>&nbsp;&nbsp;</p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Subscriber, video, Religious and Inspirational</div>