<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>3 Phases of Book Marketing Program Instruction - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>3 Phases of Book Marketing Program Instruction - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1</link><pubDate>Mon, 08 Apr 2019 19:46:14 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Current Revision posted to Building a Fan Base by Keith Ogorek on 4/8/2019 7:46:14 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explored initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&amp;nbsp;&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop, which can be viewed &lt;a href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1" rel="noopener noreferrer" target="_blank"&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Program Instructional Webinar - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/11</link><pubDate>Mon, 01 Apr 2019 16:00:16 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 11 posted to Building a Fan Base by Keith Ogorek on 4/1/2019 4:00:16 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explored initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&amp;nbsp;&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop, which can be viewed &lt;a href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1" rel="noopener noreferrer" target="_blank"&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Program Instructional Webinar - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/10</link><pubDate>Wed, 06 Mar 2019 14:58:07 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 10 posted to Building a Fan Base by Keith Ogorek on 3/6/2019 2:58:07 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explores initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&amp;nbsp;&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop, which can be viewed &lt;a href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1" rel="noopener noreferrer" target="_blank"&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Program Instructional Webinar - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/9</link><pubDate>Fri, 01 Mar 2019 17:57:01 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 9 posted to Building a Fan Base by Keith Ogorek on 3/1/2019 5:57:01 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explores initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&amp;nbsp;&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Program Instructional Webinar - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/8</link><pubDate>Fri, 01 Mar 2019 17:55:07 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 8 posted to Building a Fan Base by Author Learning Center on 3/1/2019 5:55:07 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explores initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Program Instructional Webinar - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/7</link><pubDate>Wed, 27 Feb 2019 14:56:41 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 7 posted to Building a Fan Base by Keith Ogorek on 2/27/2019 2:56:41 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explores initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Program Instructional Webinar - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/6</link><pubDate>Tue, 05 Feb 2019 20:45:01 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 6 posted to Building a Fan Base by Keith Ogorek on 2/5/2019 8:45:01 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explores initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Recorded Webinar&lt;/div&gt;
</description></item><item><title>Three Phases of Marketing Program Instructional Webinar</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/5</link><pubDate>Tue, 05 Feb 2019 20:39:23 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 5 posted to Building a Fan Base by Keith Ogorek on 2/5/2019 8:39:23 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explores initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Recorded Webinar&lt;/div&gt;
</description></item><item><title>Three Phases of Marketing Program Instructional Webinar</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/4</link><pubDate>Tue, 05 Feb 2019 20:37:03 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 4 posted to Building a Fan Base by Author Learning Center on 2/5/2019 8:37:03 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar&amp;nbsp;explores initiatives that should take place during the writing stage and covers the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Recorded Webinar&lt;/div&gt;
</description></item><item><title>Three Phases of Marketing Program Instructional Webinar</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/3</link><pubDate>Tue, 05 Feb 2019 20:34:37 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 3 posted to Building a Fan Base by Author Learning Center on 2/5/2019 8:34:37 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar will explore initiatives that should take place during the writing stage and will cover the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Recorded Webinar&lt;/div&gt;
</description></item><item><title>Three Phases of Marketing Program Instructional Webinar</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/2</link><pubDate>Tue, 05 Feb 2019 20:34:37 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 2 posted to Building a Fan Base by Author Learning Center on 2/5/2019 8:34:37 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar will explore initiatives that should take place during the writing stage and will cover the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/3PhasesofBookMarketingInstructionalandGroupCoaching.mp4"&gt;www.authorlearningcenter.com/.../3PhasesofBookMarketingInstructionalandGroupCoaching.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Recorded Webinar&lt;/div&gt;
</description></item><item><title>Three Phases of Marketing Program Instructional Webinar</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1/revision/1</link><pubDate>Tue, 05 Feb 2019 20:31:31 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9ea35375-c769-42c5-8c84-7e453801d708</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-book-marketing-program-instruction---month-1#comments</comments><description>Revision 1 posted to Building a Fan Base by Author Learning Center on 2/5/2019 8:31:31 PM&lt;br /&gt;
&lt;p&gt;This first instructional webinar will explore initiatives that should take place during the writing stage and will cover the following:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Recorded Webinar&lt;/div&gt;
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