Converting Readers into Long-term Fans

Beth Kallman Werner — Thu, 17 Apr 2025 12:28:38 GMT

Current Revision posted to Building a Fan Base by Beth Kallman Werner on 4/17/2025 12:28:38 PM

In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner provides tips and suggestions for attracting readers and turning them into long-term fans. She offers ideas and specific ways to stay in touch, keep fans engaged, maintain mindshare between title launches, and build relationships that can turn passive readers into active supporters. This session included an informative Q&A at the end, so stick around for the helpful book marketing answers!

www.authorlearningcenter.com/.../ConvertingReadersintoLongtermFans.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Converting Readers into Long-term Fans

Beth Kallman Werner — Tue, 01 Dec 2020 18:47:38 GMT

Revision 1 posted to Building a Fan Base by Beth Kallman Werner on 12/1/2020 6:47:38 PM

www.authorlearningcenter.com/.../ConvertingReadersintoLongtermFans.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2021.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar