https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8167/utilizing-newsletters-online-promotions-and-book-events-to-reach-readersen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8167/utilizing-newsletters-online-promotions-and-book-events-to-reach-readersFri, 06 Jan 2023 18:27:45 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:71a513ab-9194-451b-b696-f7be41b2c0aeMike Robinsonhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8167/utilizing-newsletters-online-promotions-and-book-events-to-reach-readers#commentsCurrent Revision posted to Building a Fan Base by Mike Robinson on 1/6/2023 6:27:45 PM<br /> <p><br />Booking marketing can be overwhelming and creating awareness for your book can be challenging with the amount of books in the marketplace. Award-winning author, screenwriter, and editor Mike Robinson has found that a combination of digital/online efforts and in-person appearances can be the most effective way to build a readership. He recommends that authors have an email newsletter that they send on a consistent basis, and that they keep their social media pages updated and active as well. For online promotions, he advises authors <a href="https://www.bookbub.com/partners/overview" rel="noopener noreferrer" target="_blank">submit to platforms like BookBub</a>.<br /> <br />For in-person events, he says it&#39;s time to get back to conferences and festivals where you have a booth to sell your book or you speak on panels to create awareness for your work. If you can&#39;t afford to go to these events solo, he recommends pooling your resources with other authors. Authors supporting other authors is a great way to build a comradery and following.<br /> <br />Two digital platforms that Robinson recommends authors get up to speed on are <a href="https://advertising.amazon.com/" rel="noopener noreferrer" target="_blank">Amazon Ads</a> and <a href="https://publisherrocket.com/" rel="noopener noreferrer" target="_blank">Publisher Rocket</a>.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/UtilizingNewslettersOnlinePromotionsandBookEventstoReachReaders.mp4">www.authorlearningcenter.com/.../UtilizingNewslettersOnlinePromotionsandBookEventstoReachReaders.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8167/utilizing-newsletters-online-promotions-and-book-events-to-reach-readers/revision/2Thu, 05 Jan 2023 19:33:55 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:71a513ab-9194-451b-b696-f7be41b2c0aeMike Robinsonhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8167/utilizing-newsletters-online-promotions-and-book-events-to-reach-readers#commentsRevision 2 posted to Building a Fan Base by Mike Robinson on 1/5/2023 7:33:55 PM<br /> <p><br />Award-winning author and editor Mike Robinson shares how a combination of digital and in-person marketing initiatives is most effective in building a readership.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/UtilizingNewslettersOnlinePromotionsandBookEventstoReachReaders.mp4">www.authorlearningcenter.com/.../UtilizingNewslettersOnlinePromotionsandBookEventstoReachReaders.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8167/utilizing-newsletters-online-promotions-and-book-events-to-reach-readers/revision/1Thu, 05 Jan 2023 19:30:56 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:71a513ab-9194-451b-b696-f7be41b2c0aeMike Robinsonhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8167/utilizing-newsletters-online-promotions-and-book-events-to-reach-readers#commentsRevision 1 posted to Building a Fan Base by Mike Robinson on 1/5/2023 7:30:56 PM<br /> <p><br />Award-winning author and editor Mike Robinson shares how a combination of digital and in-person marketing initiatives is most effecting in building a readership.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/UtilizingNewslettersOnlinePromotionsandBookEventstoReachReaders.mp4">www.authorlearningcenter.com/.../UtilizingNewslettersOnlinePromotionsandBookEventstoReachReaders.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>