https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8364/how-authors-can-reach-their-audience-in-the-christian-book-marketen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8364/how-authors-can-reach-their-audience-in-the-christian-book-marketFri, 15 Mar 2024 19:35:19 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0cb2079e-c84e-49fe-808a-0622f4738aafCaren Wolfehttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8364/how-authors-can-reach-their-audience-in-the-christian-book-market#commentsCurrent Revision posted to Building a Fan Base by Caren Wolfe on 3/15/2024 7:35:19 PM<br /> <p><br />Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A key channel she encourages Christian authors to explore is the 350K+ churches in the United States, covering all denominations. When her team has an author and book they want to market to this audience, they review the messages and determine who will resonate with the content most. If the book will resonate with pastors, for example, they will promote the book through vendors such as Outreach Media and send a paid email blast to a segmented list. They will also target this group through social media ads and Google ads using keywords and felt needs pastors are searching for online.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/HowAuthorsCanReachTheirAudienceintheChristianBookMarket.mp4">www.authorlearningcenter.com/.../HowAuthorsCanReachTheirAudienceintheChristianBookMarket.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: Christian Books & Bibles, fiction, Self-Help, Nonfiction, Religion and Spirituality, Biographies and Memoirs, video, Religious and Inspirational</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8364/how-authors-can-reach-their-audience-in-the-christian-book-market/revision/1Thu, 14 Mar 2024 20:29:51 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0cb2079e-c84e-49fe-808a-0622f4738aafCaren Wolfehttps://www.authorlearningcenter.com/marketing/marketing-plan/w/building-a-fan-base/8364/how-authors-can-reach-their-audience-in-the-christian-book-market#commentsRevision 1 posted to Building a Fan Base by Caren Wolfe on 3/14/2024 8:29:51 PM<br /> <p>W Publishing Group VP of Marketing Caren Wolfe discusses how authors can reach Christian audiences including churches and priests.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-35/HowAuthorsCanReachTheirAudienceintheChristianBookMarket.mp4">www.authorlearningcenter.com/.../HowAuthorsCanReachTheirAudienceintheChristianBookMarket.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: Christian Books & Bibles, fiction, Self-Help, Nonfiction, Religion and Spirituality, Biographies and Memoirs, video, Religious and Inspirational</div>