What Authors Need to Know About Inbound vs Outbound Marketing

Caren Wolfe — Fri, 15 Mar 2024 19:37:21 GMT

Current Revision posted to Building a Fan Base by Caren Wolfe on 3/15/2024 7:37:21 PM

The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound" efforts and "outbound" efforts. Per W Publishing Group Vice President of Marketing Caren Wolfe, inbound marketing initiatives for authors are where you promote to readers that are already familiar with you because they follow you on social media or have signed up for you email list. Wolfe calls these readers your "uber fans" because if you promote or share content, they are more likely to engage.

Outbound marketing initiatives are where you try to reach readers in your target audience that don't already know about you and your work. These potential readers are likely to be interested in your work or have a felt need you address. Efforts can include paid advertising, paid email promotions, and Google or Amazon ads. In Wolfe's experience, Google and Amazon ads are most effective for reaching a broad audience quickly. You can target age demographics with the ads and see helpful analytics on how they perform.

www.authorlearningcenter.com/.../WhatAuthorsNeedtoKnowAboutInboundvsOutboundMarketing.mp4

Tags: fiction, Nonfiction, video

What Authors Need to Know About Inbound vs Outbound Marketing

Caren Wolfe — Fri, 15 Mar 2024 17:58:38 GMT

Revision 2 posted to Building a Fan Base by Caren Wolfe on 3/15/2024 5:58:38 PM

The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound" efforts and "outbound" efforts. Per W Publishing Group Vice President of Marketing Caren Wolfe, inbound marketing initiatives for authors are where you promote to readers that are already familiar with your because they follow you on social media or have signed up for you email list. Wolfe calls these readers your "uber fans" because if you promote or share content, they are more likely to engage.

Outbound marketing initiatives are where you try to reach readers in your target audience that don't already know about you and your work. These potential readers are likely to be interested in your work or have a felt need you address. Efforts can include paid advertising, paid email promotions, and Google or Amazon ads. In Wolfe's experience, Google and Amazon ads are most effective for reaching a broad audience quickly. You can target age demographics with the ads and see helpful analytics on how they perform.

www.authorlearningcenter.com/.../WhatAuthorsNeedtoKnowAboutInboundvsOutboundMarketing.mp4

Tags: fiction, Nonfiction, video

What Authors Need to Know About Inbound vs Outbound Marketing

Caren Wolfe — Thu, 14 Mar 2024 20:31:58 GMT

Revision 1 posted to Building a Fan Base by Caren Wolfe on 3/14/2024 8:31:58 PM

W Publishing Group VP of Marketing Caren Wolfe explains the differences between inbound and outbound marketing, and how both are needed in a book marketing plan.

www.authorlearningcenter.com/.../WhatAuthorsNeedtoKnowAboutInboundvsOutboundMarketing.mp4

Tags: fiction, Nonfiction, video