Back to Basics: Book Marketing in the Age of AI

Beth Kallman Werner — Thu, 22 Oct 2026 13:58:07 GMT

Current Revision posted to Building a Fan Base by Beth Kallman Werner on 10/22/2026 1:58:07 PM

This class is designed for authors and small publishers who want to incorporate AI into book marketing efforts but not defer to it entirely and let it take over.

For those of us who are a bit more traditional (aka slow to accept and learn new things), with the goal of building readers into a fan base seeking genuine writers and creative minds, Beth Kallman Werner of Author Connections discusses an integrated approach to communicating with the marketplace (consumers, booksellers, librarians, bloggers, media, etc.), differences between marketing a new title release vs. maintenance campaigns between books, and using technology to save time and stress without losing your EI (Emotional Intelligence) and humanity in the process.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Back-to-Basics_5F00_Werner.pdf
www.authorlearningcenter.com/.../BacktoBasicsBookMarketingintheAgeofAI.mp4
About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; devoted to editing and marketing excellent content for discerning readers. Since launching AC, Beth has worked with authors and publishers on editing and/or marketing more than two hundred titles in fiction and nonfiction, adult and children’s books—many earning multiple marketplace awards and accolades. She is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for Sept. 2028.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Back to Basics: Book Marketing in the Age of AI

Author Learning Center — Thu, 22 Oct 2026 13:56:43 GMT

Revision 1 posted to Building a Fan Base by Author Learning Center on 10/22/2026 1:56:43 PM

This class is designed for authors and small publishers who want to incorporate AI into book marketing efforts but not defer to it entirely and let it take over.

For those of us who are a bit more traditional (aka slow to accept and learn new things), with the goal of building readers into a fan base seeking genuine writers and creative minds, Beth Kallman Werner of Author Connections will discuss an integrated approach to communicating with the marketplace (consumers, booksellers, librarians, bloggers, media, etc.), differences between marketing a new title release vs. maintenance campaigns between books, and using technology to save time and stress without losing your EI (Emotional Intelligence) and humanity in the process.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar