https://www.authorlearningcenter.com/marketing/marketing-plan/w/common-challenges/7034/the-challenge-of-balancing-writing-with-author-marketing-and-brandingen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/common-challenges/7034/the-challenge-of-balancing-writing-with-author-marketing-and-brandingWed, 05 Sep 2018 15:32:42 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:92fbd219-56c3-40e0-a8d5-4229e34a8df7Carolyn Oei and Marc Nairhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/common-challenges/7034/the-challenge-of-balancing-writing-with-author-marketing-and-branding#commentsCurrent Revision posted to Common Challenges by Carolyn Oei and Marc Nair on 9/5/2018 3:32:42 PM<br /> <p>Author branding, the practice of being as visible as possible in the marketplace, is a critical component for authors wanting to build a larger platform around their books. And, while social media is an important element of branding, authors can&#39;t just be visible online says The Creative Voice founder Carolyn Oei. Her experiences managing various PR projects for the Singaporean arts and culture scene have shown her that authors must also make the time and effort to attend events, speak at events, and contribute to the community. For poet and firm partner Marc Nair, this is easier said than done. In Singapore especially, very few writers are able to focus on their writing full-time, making the marketing component extra challenging. In addition, the publishing houses in Singapore don&#39;t have the manpower to assist authors with their branding efforts, so the responsibility falls on the authors, he says. Trying to balance both the writing and marketing leaves most writers without a solid strategy.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-02-31/The-Challenge-of-Balancing-Writing-with-Author-Marketing-and-Branding.mp4">www.authorlearningcenter.com/.../The-Challenge-of-Balancing-Writing-with-Author-Marketing-and-Branding.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div>