Common Challenges

Sustainable Success: Crafting an Actionable Year-Round Book Marketing Strategy

Keri-Rae Barnum — Tue, 03 Dec 2024 21:48:53 GMT

Current Revision posted to Common Challenges by Keri-Rae Barnum on 12/3/2024 9:48:53 PM

Join Keri-Rae Barnum from New Shelves Books for an insightful webinar where you’ll learn to create a practical and sustainable marketing strategy that seamlessly fits into your busy life. This session will empower you to break down your marketing goals into actionable tasks, ensuring your book receives consistent promotion throughout the year. In this interactive webinar, you will discover how to:

• Identify quick and effective marketing activities
• Break down larger marketing goals into manageable tasks
• Easy ways to complete those tasks in just 10 minutes per day

By the end of this session, you'll walk away with a comprehensive month-by-month marketing plan, equipping you with the tools and confidence to promote your book effectively for an entire year.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../Sustainable-Success_5F00_Handout-ALC.pdf
www.authorlearningcenter.com/.../SustainableSuccessCraftinganActionableYearRoundBookMarketingStrategy.mp4

About the Presenter:
Keri-Rae Barnum is the owner and CEO of New Shelves Books. One of the most sought-after publishing experts in the U.S., her focus and strengths are helping authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Sustainable Success: Crafting an Actionable Year-Round Book Marketing Strategy

Author Learning Center — Tue, 03 Dec 2024 21:45:51 GMT

Revision 1 posted to Common Challenges by Author Learning Center on 12/3/2024 9:45:51 PM

• Identify quick and effective marketing activities
• Break down larger marketing goals into manageable tasks
• Easy ways to complete those tasks in just 10 minutes per day

By the end of this session, you'll walk away with a comprehensive month-by-month marketing plan, equipping you with the tools and confidence to promote your book effectively for an entire year.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Book Marketing Habit

Stephanie Feger — Thu, 18 Jan 2024 20:11:06 GMT

Current Revision posted to Common Challenges by Stephanie Feger on 1/18/2024 8:11:06 PM

A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales

Book marketing doesn’t have to be daunting, make your head sing or require hours upon end to execute effectively. In fact, Stephanie Feger believes that the secret to successful book marketing is strategic consistency. How you show up is equally as important as the frequency in which you do, and when you know the right marketing moves to make, your time, energy and resources can be used to move book marketing mountains.

Most authors are busy and often struggle finding time to market their book (or they don’t know where to start and are immobilized by it). In this interactive workshop, Stephanie Feger, owner of the emPower PR Group, emPowers authors with a daily 15-minute approach to stay in launch mode and effectively achieve the book marketing results. Built from the insights in her forthcoming book, The Book Marketing Habit, Stephanie imparts insights on the basics of effective book marketing and uncovers practical strategies that authors can implement in small doses to make the most of limited time.

• Learn how to create healthy book marketing habits by leveraging the cue, routine and reward approach to habit formation.
•  Identify the marketing necessities required prior to embarking on the 15-minute method to ensure that their time marketing is strategic and effective.
•  Uncover the 7 core marketing priorities authors should prioritize and how to utilize the priorities to build out a weekly approach to book marketing.
•  Walk away with a 15-minute book marketing plan that fits your busy schedule and helps achieve your goals.

Whether you love marketing or, as one author once told Stephanie, you’d rather clean toilets than marketing your book, expect to leave this workshop feeling inspired and equipped with the tools you need to take small, daily actions that have a big emPact on your book's success.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../The-Book-Marketing-Habit-Guide-ALC.pdf

www.authorlearningcenter.com/.../TheBookMarketingHabitA15MinuteMethod.mp4

About the Presenter:
Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of three books herself—including her newly released book, Make Your Author emPact—Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Book Marketing Habit

Author Learning Center — Tue, 19 Dec 2023 18:13:48 GMT

Revision 4 posted to Common Challenges by Author Learning Center on 12/19/2023 6:13:48 PM

A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../The-Book-Marketing-Habit-Guide-ALC.pdf

www.authorlearningcenter.com/.../TheBookMarketingHabit.mp4

Tags: Subscriber

The Book Marketing Habit

Author Learning Center — Tue, 19 Dec 2023 16:59:53 GMT

Revision 3 posted to Common Challenges by Author Learning Center on 12/19/2023 4:59:53 PM

A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../The-Book-Marketing-Habit-Guide-ALC.pdf

www.authorlearningcenter.com/.../TheBookMarketingHabit.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Book Marketing Habit

Author Learning Center — Tue, 19 Dec 2023 16:59:26 GMT

Revision 2 posted to Common Challenges by Author Learning Center on 12/19/2023 4:59:26 PM

A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../The-Book-Marketing-Habit-Guide-ALC.pdf

www.authorlearningcenter.com/.../TheBookMarketingHabit.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Book Marketing Habit

Author Learning Center — Tue, 19 Dec 2023 16:58:39 GMT

Revision 1 posted to Common Challenges by Author Learning Center on 12/19/2023 4:58:39 PM

A 15-Minute Method to Decrease Author Overwhelm and Increase Book Sales

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../The-Book-Marketing-Habit-Guide-ALC.pdf

www.authorlearningcenter.com/.../TheBookMarketingHabit.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Stay Fresh or Fade Fast: How Authors Can Spark Long-Term Success

Steve Piacente — Fri, 29 May 2020 12:15:04 GMT

Current Revision posted to Common Challenges by Steve Piacente on 5/29/2020 12:15:04 PM

Book promotion can feel like a sprint, but it’s really a marathon. Those who start too fast burn out too early. That first round of appearances and reviews, while critical, is just the beginning. Long-term success – real staying power – requires vigilance, perseverance, and a willingness to look at your own work again and again from different perspectives. This webinar with award-winning author and communications expert Steve Piacente includes tips, tactics, and strategies on how to keep fresh during the middle miles, long after the euphoria of the launch has faded.

www.authorlearningcenter.com/.../StayFreshorFadeFastHowAuthorsCanSparkLongTermSuccess.mp4

About the Presenter:

Steve Piacente is the author of two award-winning novels and the recently released Pretender, called by Kirkus Reviews: “Haunting in today’s political environment.” By day, Steve is Director of Training at The Communication Center in Washington, D.C., an associate professor at American University, and the owner of Next Phase Life Coaching with clients in the writing and communications industries. He also recently released Your New Fighting Stance, a self-help book aligned with his coaching practice. Steve began his career as a print journalist more than 30 years ago, serving as Washington correspondent for the newspapers in Charleston, SC and Tampa, FL.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Advice for Balancing Your Book Marketing and Writing Productivity

A.G. Billig — Tue, 03 Sep 2019 17:02:02 GMT

Current Revision posted to Common Challenges by A.G. Billig on 9/3/2019 5:02:02 PM

As an author and small business owner, book PR/marketing expert A.G. Billig is constantly juggling her own writing and marketing along with managing her Self-Publishing Mastery website. She’s found that blocking out time for writing every day and staying organized allows her to maintain a productive writing schedule. Everyone has 24 hours in a day, she says, so it’s just about planning and prioritizing. If you are writing your first manuscript, Billig advises focusing on just the writing until your first draft is complete. Then start thinking about your book marketing strategy as you finish your revisions and prepare for publication.

For authors that are trying to market published books while also working on new writing projects, Billig recommends carving out just a small amount of time each day for book marketing. Even 15 minutes a day will help you make progress in building a readership. Most importantly, Billig advises authors to choose just 2 or 3 key channels to focus your marketing efforts, and to automate as much as you can to save time.

www.authorlearningcenter.com/.../AdviceforBalancingYourBookMarketingandWritingProductivity.mp4

Tags: fiction, Nonfiction, Subscriber, video

The Purpose and Challenges of Writing a Book Synopsis

Elle E. Ire — Mon, 25 Feb 2019 21:37:29 GMT

Current Revision posted to Common Challenges by Elle E. Ire on 2/25/2019 9:37:29 PM

Finishing a book manuscript is not the end of the writing work required if wanting to get traditionally published. Besides query letters, marketing content, and other materials, a book synopsis is often a necessary part of an author’s submission package. Elle E. Ire, author and educator genuinely enjoys writing one-page queries, which most writers find very challenging. It’s far more difficult for her to write a book synopsis, which puts the entire book into a document that can be as short as a page or as long as six or seven pages. The length depends on what you’re writing the synopsis for. In a query letter, you’re not sharing an entire plot, but in a synopsis you’re sharing a beginning, a middle, and an ending. Ire recommends reading the book The Dreaded Synopsis by Elizabeth Sinclair in order to understand the structure of, and the content necessary for a synopsis. Listen to the clip below to learn more about the purpose of a synopsis and the best way to use your synopsis.

www.authorlearningcenter.com/.../ThePurposeandChallengesofWritingaBookSynopsis.mp4

Tags: fiction, Nonfiction, Subscriber, video

The Purpose and Challenges of Writing a Book Synopsis

Elle E. Ire — Mon, 25 Feb 2019 20:52:06 GMT

Revision 3 posted to Common Challenges by Elle E. Ire on 2/25/2019 8:52:06 PM

ThePurposeandChallengesofWritingaBookSynopsis

www.authorlearningcenter.com/.../ThePurposeandChallengesofWritingaBookSynopsis.mp4

Tags: fiction, Nonfiction, Subscriber, video

The Purpose and Challenges of Writing a Book Synopsis

Elle E. Ire — Mon, 25 Feb 2019 20:35:34 GMT

Revision 2 posted to Common Challenges by Elle E. Ire on 2/25/2019 8:35:34 PM

ThePurposeandChallengesofWritingaBookSynopsis

www.authorlearningcenter.com/.../ThePurposeandChallengesofWritingaBookSynopsis.mp4

The Purpose and Challenges of Writing a Book Synopsis

Author Learning Center — Mon, 25 Feb 2019 19:20:09 GMT

Revision 1 posted to Common Challenges by Author Learning Center on 2/25/2019 7:20:09 PM

ThePurposeandChallengesofWritingaBookSynopsis

www.authorlearningcenter.com/.../ThePurposeandChallengesofWritingaBookSynopsis.mp4

The Pareto Principle and How it Applies to Book Sales

Lawrence Knorr — Thu, 07 Feb 2019 19:37:44 GMT

Current Revision posted to Common Challenges by Lawrence Knorr on 2/7/2019 7:37:44 PM

Authors have limited resources when it comes to both time and money. How do you choose what to do and, more importantly, what not to do? Lawrence Knorr, author and founder of Sunbury Press, explains how the Pareto Principle can help you decide where to invest your limited resources. The Pareto Principle is an old business trick that can streamline your energy and money. The Pareto Principle is basically the 80-20 rule, which is “one of those secrets of business that, once you understand it, you can leverage to great success,” according to Knorr. The Pareto Principle is this: 20 percent of your efforts and investments will result in 80 percent of your sales, while 80 percent of your efforts and investments will result in only 20 percent of sales. The statement takes a bit of mental gymnastics to understand, but it is easy to execute. The secret, Knorr says, is to focus your efforts on those things that result in 80 percent of your business. Those are the “20 percent” activities. Listen to the clip below as Knorr talks about how to determine what is worth your time and money.

www.authorlearningcenter.com/.../TheParetoPrincipleandHowitAppliestoBookSales.mp4

Tags: fiction, Nonfiction, video

The Pareto Principle and How it Applies to Book Sales

Author Learning Center — Thu, 07 Feb 2019 19:35:20 GMT

Revision 4 posted to Common Challenges by Author Learning Center on 2/7/2019 7:35:20 PM

www.authorlearningcenter.com/.../TheParetoPrincipleandHowitAppliestoBookSales.mp4

Tags: fiction, Nonfiction, video

The Pareto Principle and How it Applies to Book Sales

Lawrence Knorr — Mon, 07 Jan 2019 15:04:35 GMT

Revision 3 posted to Common Challenges by Lawrence Knorr on 1/7/2019 3:04:35 PM

www.authorlearningcenter.com/.../TipsforStandingOutintheSubmissionProcessforSunburyPressBooks.mp4

Tags: fiction, Nonfiction, video

The Pareto Principle and How it Applies to Book Sales

Author Learning Center — Mon, 07 Jan 2019 14:55:16 GMT

Revision 2 posted to Common Challenges by Author Learning Center on 1/7/2019 2:55:16 PM

www.authorlearningcenter.com/.../TipsforStandingOutintheSubmissionProcessforSunburyPressBooks.mp4

The Pareto Principle and How it Applies to Book Sales

Author Learning Center — Mon, 07 Jan 2019 14:54:11 GMT

Revision 1 posted to Common Challenges by Author Learning Center on 1/7/2019 2:54:11 PM

www.authorlearningcenter.com/.../TipsforStandingOutintheSubmissionProcessforSunburyPressBooks.mp4

Tips for Authors for Marketing on a Limited Budget

Racquel Henry — Thu, 20 Dec 2018 13:25:21 GMT

Current Revision posted to Common Challenges by Racquel Henry on 12/20/2018 1:25:21 PM

Racquel Henry, writer and editor, has had her own experience marketing on a budget. She recommends that an author begin marketing in their local community. It’s a great place to start if an author has a limited budget. One of Henry’s methods is called “flyer-ing,” which she describes in the clip below. She also talks about libraries and coffee shops as assets in a marketing campaign. These methods get authors face-to-face with their readers, and that is valuable. However, social media is also a critical marketing method. Connecting with readers is easier than ever with an online platform, and authors have an incredible opportunity to humanize themselves. Henry specifically talks through the story features on social media, and how effective it can be. The best part of social media for those on a budget? It’s free! Listen to the clip below to learn more about these low-cost marketing methods!

www.authorlearningcenter.com/.../TipsforAuthorsforMarketingonaLimitedBudget.mp4

Tags: fiction, Nonfiction, Subscriber, video

Tips for Authors for Marketing on a Limited Budget

Racquel Henry — Wed, 19 Dec 2018 22:19:01 GMT

Revision 1 posted to Common Challenges by Racquel Henry on 12/19/2018 10:19:01 PM

www.authorlearningcenter.com/.../TipsforAuthorsforMarketingonaLimitedBudget.mp4