Tips for Developing Your Book's Elevator Pitch - article

Author Learning Center — Tue, 11 Dec 2018 17:14:52 GMT

Current Revision posted to Elevator Pitch by Author Learning Center on 12/11/2018 5:14:52 PM

An elevator pitch conveys the essence of your book in a way that is credible, concise and compelling. The objective is to pique the interest of the listener in a way that will make them take action to learn more. This listener may be a literary agent, book buyer, potential reader, or other important decision-maker, so it's critical to always be prepared and consistent with this message.

Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or log line. This can be followed by one or two sentences that concisely and convincingly support the log line. As the central idea of your book, the log line will be used every time you pitch your book.

A fictional log line has four components:

- The main character's name
- Time period and location
- The core conflict of the story and important subplots
- Explanation of what makes your book different from others of its genre
- Action (core excitement)

Elements of a nonfiction log line are:

-Genre (health, business, biography, etc.)
-Differentiation (How is your book better than the competition?)
-Key problem being addressed (What is the pain point solved by your book?)
-Promise (How does your book solve the pain point addressed?)

What Not to Do

-Be careful not to get side tracked by the process you went through in writing your book. It will lengthen and detract from your presentation.
-Don't dive immediately into your pitch, rather segue into the pitch as a natural part of your conversation.
-Don't talk too much.
-Once you hear a request to send more information or schedule an appointment, say thank you and end the conversation. Mission accomplished.

Tags: article, fiction, Nonfiction

Tips for Developing Your Book's Elevator Pitch - article

Author Learning Center — Mon, 10 Dec 2018 15:18:37 GMT

Revision 7 posted to Elevator Pitch by Author Learning Center on 12/10/2018 3:18:37 PM

An elevator pitch conveys the essence of your book in a way that is credible, concise and compelling. The objective is to pique the interest of the listener in a way that will make them take action to learn more. Ideally, the listener will tell you to call their office and set up an appointment for further discussion. The listener may even extend an invitation for you to share more over lunch or dinner.

Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or logline. This can be followed by one or two sentences that concisely and convincingly support the logline. As the central idea of your book, the logline will be used every time you pitch your book.

A fictional logline has four components:

- The main character's name
- Time period and location
- The core conflict of the story and important subplots
- Explanation of what makes your book different from others of its genre
- Action (core excitement)

Elements of a nonfiction logline are:

-Genre (health, business, biography, etc.)
-Differentiation (How is your book better than the competition?)
-Key problem being addressed (What is the pain point solved by your book?)
-Promise (How does your book solve the pain point addressed?)

What Not to Do

-Be careful not to get side tracked by the process you went through in writing your book. It will lengthen and detract from your presentation.
-Don't dive immediately into your pitch, rather segue into the pitch as a natural part of your conversation.
-Don't talk too much.
-Once you hear a request to send more information or schedule an appointment, say thank you and end the conversation. Mission accomplished.

Tags: article, fiction, Nonfiction

Tips for Developing Your Book's Elevator Pitch - article

Author Learning Center — Mon, 10 Dec 2018 15:17:30 GMT

Revision 6 posted to Elevator Pitch by Author Learning Center on 12/10/2018 3:17:30 PM

An elevator pitch conveys the essence of your book in a way that is credible, concise and compelling. The objective is to pique the interest of the listener in a way that will make them take action to learn more. Ideally, the listener will tell you to call their office and set up an appointment for further discussion. The listener may even extend an invitation for you to share more over lunch or dinner.

Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or logline. This can be followed by one or two sentences that concisely and convincingly support the logline. As the central idea of your book, the logline will be used every time you pitch your book.

A fictional logline has four components:

- The main character's name
- Time period and location
- The core conflict of the story and important subplots
- Explanation of what makes your book different from others of its genre
- Action (core excitement)

Writer Carolyn Kaufman's blog gives examples of loglines for "Gladiator" and "Titanic":

"When a Roman general is betrayed and his family murdered by an insane and corrupt prince, he comes to Rome as a gladiator to seek revenge."

"A young man and woman from different social classes fall in love, must outwit her abusive fiancé, and find a way to survive aboard an ill-fated voyage at sea."

Elements of a nonfiction logline are:

-Genre (health, business, biography, etc.)
-Differentiation (How is your book better than the competition?)
-Key problem being addressed (What is the pain point solved by your book?)
-Promise (How does your book solve the pain point addressed?)

What Not to Do

-Be careful not to get side tracked by the process you went through in writing your book. It will lengthen and detract from your presentation.
-Don't dive immediately into your pitch, rather segue into the pitch as a natural part of your conversation.
-Don't talk too much.
-Once you hear a request to send more information or schedule an appointment, say thank you and end the conversation. Mission accomplished.

Tags: article, fiction, Nonfiction

Tips for Developing Your Book's Elevator Pitch - article

Author Learning Center — Mon, 10 Dec 2018 15:14:34 GMT

Revision 5 posted to Elevator Pitch by Author Learning Center on 12/10/2018 3:14:34 PM

An elevator pitch conveys the essence of your book in a way that is credible, concise and compelling. The objective is to pique the interest of the listener in a way that will make them take action to learn more. Ideally, the listener will tell you to call their office and set up an appointment for further discussion. The listener may even extend an invitation for you to share more over lunch or dinner.

Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or logline. This can be followed by one or two sentences that concisely and convincingly support the logline. As the central idea of your book, the logline will be used every time you pitch your book.

A fictional logline has four components:

- The main character's name
- Time period and location
- The core conflict of the story and important subplots
- Explanation of what makes your book different from others of its genre
- Action (core excitement)

Writer Carolyn Kaufman's blog gives examples of loglines for "Gladiator" and "Titanic":

"When a Roman general is betrayed and his family murdered by an insane and corrupt prince, he comes to Rome as a gladiator to seek revenge."

"A young man and woman from different social classes fall in love, must outwit her abusive fiancé, and find a way to survive aboard an ill-fated voyage at sea."

Elements of a nonfiction logline are:

-Genre (health, business, biography, etc.)
-Differentiation (How is your book better than the competition?)
-Key problem being addressed (What is the pain point solved by your book?)
-Promise (How does your book solve the pain point addressed?)

What Not to Do

-Be careful not to get side tracked by the process you went through in writing your book. It will lengthen and detract from your presentation.
-Don't dive immediately into your pitch, rather segue into the pitch as a natural part of your conversation.
-Don't talk too much.
-Once you hear a request to send more information or schedule an appointment, say thank you and end the conversation. Mission accomplished.

Michelle McLean; Writing a Logline/The One Sentence Pitch: Query Tracker; February 4, 2009; http://querytracker.blogspot.com/2009/02/writing-loglinethe-one-sentence-pitch.html

Chris O'Leary: Elevator Pitch Essentials; 2008; http://www.slideshare.net/YuetWingKwan/elevator-pitch-11464047

Shannendoah Diaz; How to Pitch Your Book; http://www.sellingbooks.com/how-to-pitch-your-book/

Tags: article, fiction, Nonfiction

Tips for Developing Your Book's Elevator Pitch - article

Author Learning Center — Mon, 10 Dec 2018 15:13:40 GMT

Revision 4 posted to Elevator Pitch by Author Learning Center on 12/10/2018 3:13:40 PM

An elevator pitch conveys the essence of your book in a way that is credible, concise and compelling. The objective is to pique the interest of the listener in a way that will make them take action to learn more. Ideally, the listener will tell you to call their office and set up an appointment for further discussion. The listener may even extend an invitation for you to share more over lunch or dinner.

Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or logline. This can be followed by one or two sentences that concisely and convincingly support the logline. As the central idea of your book, the logline will be used every time you pitch your book.

A fictional logline has four components:

- The main character's name
- Time period and location
- The core conflict of the story and important subplots
- Explanation of what makes your book different from others of its genre
- Action (core excitement)

Writer Carolyn Kaufman's blog gives examples of loglines for "Gladiator" and "Titanic":

"When a Roman general is betrayed and his family murdered by an insane and corrupt prince, he comes to Rome as a gladiator to seek revenge."

"A young man and woman from different social classes fall in love, must outwit her abusive fiancé, and find a way to survive aboard an ill-fated voyage at sea."

Elements of a nonfiction logline are:

-Genre (health, business, biography, etc.)
-Differentiation (How is your book better than the competition?)
-Key problem being addressed (What is the pain point solved by your book?)
-Promise (How does your book solve the pain point addressed?)

What Not to Do

-Be careful not to get side tracked by the process you went through in writing your book. It will lengthen and detract from your presentation.
-Don't dive immediately into your pitch, rather segue into the pitch as a natural part of your conversation.
-Don't talk too much.
-Once you hear a request to send more information or schedule an appointment, say thank you and end the conversation. Mission accomplished.

Michelle McLean; Writing a Logline/The One Sentence Pitch: Query Tracker; February 4, 2009; http://querytracker.blogspot.com/2009/02/writing-loglinethe-one-sentence-pitch.html Chris O'Leary: Elevator Pitch Essentials; 2008; http://www.slideshare.net/YuetWingKwan/elevator-pitch-11464047 Shannendoah Diaz; How to Pitch Your Book; http://www.sellingbooks.com/how-to-pitch-your-book/

Tags: article, fiction, Nonfiction

Tips for Developing Your Book's Elevator Pitch - article

Author Learning Center — Mon, 10 Dec 2018 15:11:57 GMT

Revision 3 posted to Elevator Pitch by Author Learning Center on 12/10/2018 3:11:57 PM

An elevator pitch conveys the essence of your book in a way that is credible, concise and compelling. The objective is to pique the interest of the listener in a way that will make them take action to learn more. Ideally, the listener will tell you to call their office and set up an appointment for further discussion. The listener may even extend an invitation for you to share more over lunch or dinner.

Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or logline. This can be followed by one or two sentences that concisely and convincingly support the logline. As the central idea of your book, the logline will be used every time you pitch your book.

A fictional logline has four components:

- The main character's name
- Time period and location
- The core conflict of the story and important subplots
- Explanation of what makes your book different from others of its genre
- Action (core excitement)

Writer Carolyn Kaufman's blog gives examples of loglines for "Gladiator" and "Titanic":

"When a Roman general is betrayed and his family murdered by an insane and corrupt prince, he comes to Rome as a gladiator to seek revenge."

"A young man and woman from different social classes fall in love, must outwit her abusive fiancé, and find a way to survive aboard an ill-fated voyage at sea."

Elements of a nonfiction logline are:

-Genre (health, business, biography, etc.)
-Differentiation (How is your book better than the competition?)
-Key problem being addressed (What is the pain point solved by your book?)
-Promise (How does your book solve the pain point addressed?)

What Not to Do

-Be careful not to get side tracked by the process you went through in writing your book. It will lengthen and detract from your presentation.
-Don't dive immediately into your pitch, rather segue into the pitch as a natural part of your conversation.
-Don't talk too much.
-Once you hear a request to send more information or schedule an appointment, say thank you and end the conversation. Mission accomplished.

References

Michelle McLean; Writing a Logline/The One Sentence Pitch: Query Tracker; February 4, 2009; http://querytracker.blogspot.com/2009/02/writing-loglinethe-one-sentence-pitch.html

Chris O'Leary: Elevator Pitch Essentials; 2008; http://www.slideshare.net/YuetWingKwan/elevator-pitch-11464047

Shannendoah Diaz; How to Pitch Your Book; http://www.sellingbooks.com/how-to-pitch-your-book/

When to develop your book's elevator pitch

Tags: article, fiction, Nonfiction

Tips for Developing Your Book's Elevator Pitch - article

Verneda Lights — Mon, 20 Feb 2017 13:40:26 GMT

Revision 2 posted to Elevator Pitch by Verneda Lights on 2/20/2017 1:40:26 PM

An elevator pitch conveys the essence of your book in a way that is credible, concise and compelling. The objective is to pique the interest of the listener in a way that will make them take action to learn more. Ideally, the listener will tell you to call their office and set up an appointment for further discussion. The listener may even extend an invitation for you to share more over lunch or dinner.

Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or logline. This can be followed by one or two sentences that concisely and convincingly support the logline. As the central idea of your book, the logline will be used every time you pitch your book.

A fictional logline has four components:

The main character's name
Time period and location
The core conflict of the story and important subplots
Explanation of what makes your book different from others of its genre
Action (core excitement)

Writer Carolyn Kaufman's blog gives examples of loglines for "Gladiator" and "Titanic":

"When a Roman general is betrayed and his family murdered by an insane and corrupt prince, he comes to Rome as a gladiator to seek revenge."

"A young man and woman from different social classes fall in love, must outwit her abusive fiancé, and find a way to survive aboard an ill-fated voyage at sea."

Elements of a nonfiction logline are:

Genre (health, business, biography, etc.)
Differentiation (How is your book better than the competition?)
Key problem being addressed (What is the pain point solved by your book?)
Promise (How does your book solve the pain point addressed?)

What Not to Do

Be careful not to get side tracked by the process you went through in writing your book. It will lengthen and detract from your presentation.
Don't dive immediately into your pitch, rather segue into the pitch as a natural part of your conversation.
Don't talk too much.
Once you hear a request to send more information or schedule an appointment, say thank you and end the conversation. Mission accomplished.

References

Michelle McLean; Writing a Logline/The One Sentence Pitch: Query Tracker; February 4, 2009; http://querytracker.blogspot.com/2009/02/writing-loglinethe-one-sentence-pitch.html
Chris O'Leary: Elevator Pitch Essentials; 2008; http://www.slideshare.net/YuetWingKwan/elevator-pitch-11464047
Shannendoah Diaz; How to Pitch Your Book; http://www.sellingbooks.com/how-to-pitch-your-book/
When to develop your book's elevator pitch

Tags: article, fiction, Nonfiction

Tips for Developing Your Book's Elevator Pitch - Article

Verneda Lights — Wed, 14 Dec 2016 00:00:00 GMT

Revision 1 posted to Elevator Pitch by Verneda Lights on 12/14/2016 12:00:00 AM

An elevator pitch conveys the essence of your book in a way that is credible, concise and compelling. The objective is to pique the interest of the listener in a way that will make them take action to learn more. Ideally, the listener will tell you to call their office and set up an appointment for further discussion. The listener may even extend an invitation for you to share more over lunch or dinner.

Anatomy of an Elevator Pitch

The best elevator pitches for books begin with a single killer sentence, also known as the hook or logline. This can be followed by one or two sentences that concisely and convincingly support the logline. As the central idea of your book, the logline will be used every time you pitch your book.

A fictional logline has four components:

The main character's name
Time period and location
The core conflict of the story and important subplots
Explanation of what makes your book different from others of its genre
Action (core excitement)

Writer Carolyn Kaufman's blog gives examples of loglines for "Gladiator" and "Titanic":

"When a Roman general is betrayed and his family murdered by an insane and corrupt prince, he comes to Rome as a gladiator to seek revenge."

"A young man and woman from different social classes fall in love, must outwit her abusive fiancé, and find a way to survive aboard an ill-fated voyage at sea."

Elements of a nonfiction logline are:

Genre (health, business, biography, etc.)
Differentiation (How is your book better than the competition?)
Key problem being addressed (What is the pain point solved by your book?)
Promise (How does your book solve the pain point addressed?)

What Not to Do

Be careful not to get side tracked by the process you went through in writing your book. It will lengthen and detract from your presentation.
Don't dive immediately into your pitch, rather segue into the pitch as a natural part of your conversation.
Don't talk too much.
Once you hear a request to send more information or schedule an appointment, say thank you and end the conversation. Mission accomplished.

References

Michelle McLean; Writing a Logline/The One Sentence Pitch: Query Tracker; February 4, 2009; http://querytracker.blogspot.com/2009/02/writing-loglinethe-one-sentence-pitch.html
Chris O'Leary: Elevator Pitch Essentials; 2008; http://www.slideshare.net/YuetWingKwan/elevator-pitch-11464047
Shannendoah Diaz; How to Pitch Your Book; http://www.sellingbooks.com/how-to-pitch-your-book/
When to develop your book's elevator pitch

Tags: article, fiction, Nonfiction