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<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Building Key Concepts - Developing Your Pitch - video</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/4437/building-key-concepts-_2d00_-developing-your-pitch-_2d00_-video</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>Building Key Concepts - Developing Your Pitch - video</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/4437/building-key-concepts-_2d00_-developing-your-pitch-_2d00_-video</link><pubDate>Mon, 09 Jan 2017 00:00:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:46e37971-3822-49cf-b507-e4048a77c20a</guid><dc:creator>Claudia Gabel</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/4437/building-key-concepts-_2d00_-developing-your-pitch-_2d00_-video#comments</comments><description>Current Revision posted to Elevator Pitch by Claudia Gabel on 1/9/2017 12:00:00 AM&lt;br /&gt;
&lt;div class='asl-wikipage-body'&gt;&lt;div class='asl-wikipage-summary'&gt;Developing your book's pitch is important when you are looking for a literary agent or want to find a traditional publisher. Senior editor Claudia Gabel describes the importance of a good pitch and how to blend the familiar and the unexpected. She defines a pitch as the concept of your book. The formula for a great pitch is familiarity plus wow-factor. Familiarity means that there are themes or a world that is recognizable and will resonate with readers. The wow-factor is what makes your story unique and is new to the reader. Gabel provides examples of this formula at work in bestselling books, such as "The Sisterhood of the Traveling Pants" and "The Hunger Games."&lt;/div&gt;&lt;div class='asl-wikipage-media'&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-36/ALCATEClaudiaGabelBuildingKeyConceptsDevelopingYourPitch.mp4"&gt;www.authorlearningcenter.com/.../ALCATEClaudiaGabelBuildingKeyConceptsDevelopingYourPitch.mp4&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
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