One Book, Five Audiences: How to Change the Pitch Without Changing the Story?

Steve Piacente — Thu, 08 Oct 2026 16:35:05 GMT

Current Revision posted to Elevator Pitch by Steve Piacente on 10/8/2026 4:35:05 PM

Join author and communications coach Steve Piacente for 60 minutes of practical tips, quick exercises and a little fun as we tackle one of the biggest challenges authors face: how to talk about your book so people actually want to hear more.

In “One Book, Five Audiences,” we’ll take the same book and learn how to pitch it differently to readers, agents and publishers, booksellers and libraries, podcast and media hosts, and event organizers. You’ll see what each audience cares about, what makes them tune out, and how a small change in your message can make a big difference. You’ll leave with a stronger way to talk about your book and five different ways to put that message to work.

Same book. Five audiences. Five reasons to care.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-_2D00_-5-Audiences-Handout.pdf
www.authorlearningcenter.com/.../OneBookFiveAudiencesHowtoChangethePitchWithoutChangingtheStory.mp4

About the Presenter:
Steve Piacente is a longtime journalist, communications coach, and storyteller who helps smart people sound clear, confident, and human when the spotlight’s on. He spent years as a reporter and editor covering high-stakes stories, then built a second career training executives, scientists, and authors to handle live audiences, tough questions, and unscripted moments without sounding stiff or salesy. As Training Director at the Communication Center in Washington, D.C., Steve works with thought leaders, subject-matter experts and others who know their material but struggle to make it land out loud. His approach is practical, direct, and grounded in real-world speaking situations like readings, panels, interviews, podcasts, and virtual events. He believes audiences don’t want more information - they want to be led somewhere interesting. Steve is also the author of three self-published novels, including Pretender, described by Kirkus Reviews as “haunting in today’s political environment.”

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

One Book, Five Audiences: How to Change the Pitch Without Changing the Story?

Author Learning Center — Thu, 08 Oct 2026 16:33:22 GMT

Revision 1 posted to Elevator Pitch by Author Learning Center on 10/8/2026 4:33:22 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar