<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Elevator Pitch</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>Vir Das Pitches His Memoir...in an Elevator</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/8468/vir-das-pitches-his-memoir-in-an-elevator</link><pubDate>Mon, 02 Feb 2026 15:44:42 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f44c6332-18c1-4a3a-b43e-af1ac20d3c38</guid><dc:creator>Vir Das</dc:creator><description>Current Revision posted to Elevator Pitch by Vir Das on 2/2/2026 3:44:42 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;&lt;br /&gt;Going up! Comedian Vir Das attempts to pitch his memoir before he reaches the top floor of the Simon &amp;amp; Schuster building. For more on this emmy-winning comedian and actor visit &lt;a href="https://www.simonandschuster.com/authors/Vir-Das/220334745"&gt;https://www.simonandschuster.com/authors/Vir-Das/220334745&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://youtube.com/ watch?v=RS6hBHqHG5w?si=lF7epIqaj1Cm-gC4 "&gt;youtube.com/ watch&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: Biographies &amp; Memoir, Nonfiction, video&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media</link><pubDate>Mon, 24 Feb 2025 19:00:36 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Lindsey Gobel</dc:creator><description>Current Revision posted to Elevator Pitch by Lindsey Gobel on 2/24/2025 7:00:36 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Dos and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p style="padding-left:60px;"&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;/p&gt;
&lt;p&gt;Here are the handouts referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf"&gt;www.authorlearningcenter.com/.../ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-OneSheet-Example.pdf"&gt;www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/Foote_5F00_Press-Release-Example-ALC.pdf"&gt;www.authorlearningcenter.com/.../Foote_5F00_Press-Release-Example-ALC.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts, and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018, and her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/9</link><pubDate>Mon, 24 Feb 2025 19:00:20 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 9 posted to Elevator Pitch by Author Learning Center on 2/24/2025 7:00:20 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Dos and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p style="padding-left:60px;"&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;/p&gt;
&lt;p&gt;Here are the handouts referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf"&gt;www.authorlearningcenter.com/.../ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-OneSheet-Example.pdf"&gt;www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/Foote_5F00_Press-Release-Example-ALC.pdf"&gt;www.authorlearningcenter.com/.../Foote_5F00_Press-Release-Example-ALC.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts, and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018, and her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/8</link><pubDate>Wed, 02 Oct 2024 12:33:49 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Lindsey Gobel</dc:creator><description>Revision 8 posted to Elevator Pitch by Lindsey Gobel on 10/2/2024 12:33:49 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Dos and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p style="padding-left:60px;"&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;/p&gt;
&lt;p&gt;Here are the handouts referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf"&gt;www.authorlearningcenter.com/.../ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-OneSheet-Example.pdf"&gt;www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/Foote_5F00_Press-Release-Example-ALC.pdf"&gt;www.authorlearningcenter.com/.../Foote_5F00_Press-Release-Example-ALC.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts, and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018, and her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/7</link><pubDate>Wed, 02 Oct 2024 12:30:11 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 7 posted to Elevator Pitch by Author Learning Center on 10/2/2024 12:30:11 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Dos and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p style="padding-left:60px;"&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;/p&gt;
&lt;p&gt;Here are the handouts referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf"&gt;www.authorlearningcenter.com/.../ALC-Dynamic-Book-Pitches-Handout-24_5F00_GOBEL.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-OneSheet-Example.pdf"&gt;www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/Foote_5F00_Press-Release-Example-ALC.pdf"&gt;www.authorlearningcenter.com/.../Foote_5F00_Press-Release-Example-ALC.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitchesforPublishersAgentsandtheMedia2024.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts, and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018, and her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Pitching Yourself as an Author (in 90 seconds or less)</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/8150/pitching-yourself-as-an-author-in-90-seconds-or-less</link><pubDate>Wed, 30 Nov 2022 14:10:41 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b67927b2-8eec-4b15-a6ee-b3f323971457</guid><dc:creator>L.E. Perez</dc:creator><description>Current Revision posted to Elevator Pitch by L.E. Perez on 11/30/2022 2:10:41 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;You&amp;rsquo;ve written a book or are working on one. You&amp;rsquo;re attending a conference or are on a panel. An agent asks you, &amp;ldquo;who are you and what&amp;rsquo;s your book about?&amp;rdquo;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Cue silence. Or, let the ramble begin.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;As an author, you have 90 seconds or less to pitch yourself and your work. More than an elevator pitch, this is an opportunity to explain yourself as an author. In this recorded webinar, LE P&amp;eacute;rez will teach you some tips, tricks, and provide real world examples to tighten up your presentation of you.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-Handout-_2D00_-Pitching-Youself_5F00_Perez.pdf"&gt;www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Pitching-Youself_5F00_Perez.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/PitchingYourselfasanAuthorin90secondsorless.mp4"&gt;www.authorlearningcenter.com/.../PitchingYourselfasanAuthorin90secondsorless.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Pitching Yourself as an Author (in 90 seconds or less)</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/8150/pitching-yourself-as-an-author-in-90-seconds-or-less/revision/1</link><pubDate>Wed, 30 Nov 2022 14:07:04 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b67927b2-8eec-4b15-a6ee-b3f323971457</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 1 posted to Elevator Pitch by Author Learning Center on 11/30/2022 2:07:04 PM&lt;br /&gt;

&lt;p&gt;You&amp;rsquo;ve written a book or are working on one. You&amp;rsquo;re attending a conference or are on a panel. An agent asks you, &amp;ldquo;who are you and what&amp;rsquo;s your book about?&amp;rdquo;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Cue silence. Or, let the ramble begin.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;As an author, you have 90 seconds or less to pitch yourself and your work. More than an elevator pitch, this is an opportunity to explain yourself as an author. In this recorded webinar, LE P&amp;eacute;rez will teach you some tips, tricks, and provide real world examples to tighten up your presentation of you.&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-Handout-_2D00_-Pitching-Youself_5F00_Perez.pdf"&gt;www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Pitching-Youself_5F00_Perez.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/PitchingYourselfasanAuthorin90secondsorless.mp4"&gt;www.authorlearningcenter.com/.../PitchingYourselfasanAuthorin90secondsorless.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;
</description></item><item><title>Three Things Writers Should Do to Prepare to Pitch Their Screenplay</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/8109/three-things-writers-should-do-to-prepare-to-pitch-their-screenplay</link><pubDate>Fri, 16 Sep 2022 18:36:42 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:21f20d41-22c0-4c51-a280-2bc9181d519c</guid><dc:creator>Michael Tabb</dc:creator><description>Current Revision posted to Elevator Pitch by Michael Tabb on 9/16/2022 6:36:42 PM&lt;br /&gt;
&lt;p&gt;Pitching your screenplay that you put hours, months, and even years into can be a daunting task. The first step to pitching your screenplay is knowing what you are going to pitch, per WGA Screenwriter, author, and MFA educator, Michael Tabb. Preparation is key to successfully pitching and receiving an offer. Second, having a well-rounded understanding of what you are pitching, and being able to answer any questions that are thrown at you. Third, you also want to maintain attention while presenting your pitch and be fully present. Tabb suggests picking 10 big moments or beats in your story to focus your pitch around.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ThreeThingsWritersShoulddotoPreparetoPitchTheirScreenplay.mp4"&gt;www.authorlearningcenter.com/.../ThreeThingsWritersShoulddotoPreparetoPitchTheirScreenplay.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/6</link><pubDate>Thu, 18 Aug 2022 16:42:04 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Lindsey Gobel</dc:creator><description>Revision 6 posted to Elevator Pitch by Lindsey Gobel on 8/18/2022 4:42:04 PM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Do&amp;rsquo;s and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-Dynamic-Book-Pitches-Handout-22_5F00_GOBEL.pdf"&gt;www.authorlearningcenter.com/.../ALC-Dynamic-Book-Pitches-Handout-22_5F00_GOBEL.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitchesforPublishersAgentsandtheMedia22.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitchesforPublishersAgentsandtheMedia22.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/5</link><pubDate>Thu, 18 Aug 2022 16:40:05 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 5 posted to Elevator Pitch by Author Learning Center on 8/18/2022 4:40:05 PM&lt;br /&gt;
&lt;p&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Do&amp;rsquo;s and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/ALC-Dynamic-Book-Pitches-Handout-22_5F00_GOBEL.pdf"&gt;www.authorlearningcenter.com/.../ALC-Dynamic-Book-Pitches-Handout-22_5F00_GOBEL.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitchesforPublishersAgentsandtheMedia22.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitchesforPublishersAgentsandtheMedia22.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/4</link><pubDate>Wed, 19 Aug 2020 17:58:56 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Lindsey Gobel</dc:creator><description>Revision 4 posted to Elevator Pitch by Lindsey Gobel on 8/19/2020 5:58:56 PM&lt;br /&gt;
&lt;p&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Do&amp;rsquo;s and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitches2.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitches2.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/Dynamic-Book-Pitches-ALC-Handout.pdf"&gt;www.authorlearningcenter.com/.../Dynamic-Book-Pitches-ALC-Handout.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/3</link><pubDate>Wed, 19 Aug 2020 17:57:20 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 3 posted to Elevator Pitch by Author Learning Center on 8/19/2020 5:57:20 PM&lt;br /&gt;
&lt;p&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Do&amp;rsquo;s and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitches2.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitches2.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/Dynamic-Book-Pitches-ALC-Handout.pdf"&gt;www.authorlearningcenter.com/.../Dynamic-Book-Pitches-ALC-Handout.pdf&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/2</link><pubDate>Wed, 19 Aug 2020 17:55:27 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 2 posted to Elevator Pitch by Author Learning Center on 8/19/2020 5:55:27 PM&lt;br /&gt;
&lt;p&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Do&amp;rsquo;s and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/CreatingDynamicBookPitches2.mp4"&gt;www.authorlearningcenter.com/.../CreatingDynamicBookPitches2.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;
</description></item><item><title>Creating Dynamic Book Pitches for Publishers, Agents, and the Media</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7899/creating-dynamic-book-pitches-for-publishers-agents-and-the-media/revision/1</link><pubDate>Wed, 19 Aug 2020 17:01:59 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12c89d67-6839-473d-91ff-f5d89bff5ca6</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 1 posted to Elevator Pitch by Author Learning Center on 8/19/2020 5:01:59 PM&lt;br /&gt;
&lt;p&gt;In this webinar session, publicist and communications expert Lindsey Gobel&amp;nbsp;teaches how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She discusses the &amp;ldquo;Do&amp;rsquo;s and Don&amp;rsquo;ts&amp;rdquo; of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey reviews:&lt;/p&gt;
&lt;p&gt;&amp;bull; The differences between target audiences and how to pitch to their specific interests.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Angles to set an author and their book apart and tie into newsworthy trends.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages.&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&amp;bull; Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.&lt;/p&gt;
&lt;p&gt;Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don&amp;rsquo;t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel&amp;rsquo;s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;ESPN, FOX News, The Today Show&lt;/em&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;and&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;em&gt;Wake Up with Al&lt;/em&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;
</description></item><item><title>How Understanding The Screenwriting Market Can Improve Your Pitch</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7621/how-understanding-the-screenwriting-market-can-improve-your-pitch</link><pubDate>Tue, 14 Jan 2020 14:22:35 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:21d25bf4-c216-42dd-9e62-a7db2915d8d8</guid><dc:creator>Dan Watanabe</dc:creator><description>Current Revision posted to Elevator Pitch by Dan Watanabe on 1/14/2020 2:22:35 PM&lt;br /&gt;
&lt;p&gt;Entertainment expert and media arts instructor Dan Watanabe reminds writers that screenwriting is a business &amp;ndash; you have to study the market and learn what has already been successful if you want to do well yourself. Always keep in mind the key element of your story. This is the element that will entice viewers and make them invested in what you&amp;rsquo;ve created. That element should always be the focus when pitching your story. By showing that you have a deliverable and understand audience expectations, you will increase your opportunity for success.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-36/HowUnderstandingTheScreenwritingMarketCanImproveYourPitch.mp4"&gt;www.authorlearningcenter.com/.../HowUnderstandingTheScreenwritingMarketCanImproveYourPitch.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>Examples of Successful Elevator Pitches</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7394/examples-of-successful-elevator-pitches</link><pubDate>Thu, 20 Jun 2019 13:56:32 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e72be845-10ac-4aa1-bb8a-9dedbe300e3d</guid><dc:creator>Author Learning Center</dc:creator><description>Current Revision posted to Elevator Pitch by Author Learning Center on 6/20/2019 1:56:32 PM&lt;br /&gt;
&lt;p&gt;&lt;span&gt;One savvy author skill is the ability to deliver your &lt;a href="/marketing/marketing-plan/w/elevator-pitch/2210/your-book-s-elevator-pitch---article" rel="noopener noreferrer" target="_blank"&gt;book&amp;rsquo;s elevator pitch&lt;/a&gt;. Every author needs to be able to showcase their book in about 30 to 60 seconds, which is the traditional length of an elevator ride. The elevator pitch is part hook and part summary. The length of a book pitch can vary, depending on who the author is speaking to &amp;ndash; i.e. a literary agent, potential reader, or studio executive. If time is limited, a quick pitch should encapsulate the high concept of a book project. The pitch needs to set an author&amp;rsquo;s project apart from all others. It needs to show relevance and passion. It needs to create irresistible need when exposed to the target audience. And, the&amp;nbsp;&lt;a href="/marketing/marketing-plan/w/elevator-pitch/2534/tips-for-developing-your-book-s-elevator-pitch---article" rel="noopener noreferrer" target="_blank"&gt;elements of a fiction novel pitch&lt;/a&gt;&amp;nbsp;will differ greatly from a pitch for a nonfiction book. Below are some examples of published authors&amp;nbsp;pitching their books.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;Fiction&lt;/strong&gt;&lt;/h2&gt;
&lt;h3&gt;&lt;strong&gt;Thriller&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=ATZWE8S6rU8&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;h3&gt;&lt;strong&gt;Historical&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=hFanpfEQcwY"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;h2&gt;&lt;strong&gt;Nonfiction&lt;/strong&gt;&lt;/h2&gt;
&lt;h3&gt;&lt;strong&gt;Memoir&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a href="https://www.youtube.com/watch?v=0DUaLAiJoAI&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong&gt;Self-Help&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=JLXjKBwTnZY&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;h3&gt;&lt;strong&gt;Politics &amp;amp; Social Sciences&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=FlwRwq8ZTCQ&amp;amp;t="&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>Your Book's Elevator Pitch - article</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/2210/your-book-s-elevator-pitch---article</link><pubDate>Thu, 20 Jun 2019 13:52:53 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0b8a24f1-e868-4f36-b9a5-10d93540a49d</guid><dc:creator>Molly Blaisdell</dc:creator><description>Current Revision posted to Elevator Pitch by Molly Blaisdell on 6/20/2019 1:52:53 PM&lt;br /&gt;
&lt;p&gt;One savvy author skill is the ability to deliver your book&amp;rsquo;s elevator pitch. Every author needs to be able to showcase their book in about 30 to 60 seconds, which is the traditional length of an elevator ride. The elevator pitch is part hook and part summary. The length of a book pitch can vary, depending on who the author is speaking to &amp;ndash; i.e. a literary agent, potential reader, or studio executive. If time is limited, a quick pitch should encapsulate the high concept of a book project. The pitch needs to set an author&amp;rsquo;s project apart from all others. It needs to show relevance and passion. It needs to create irresistible need when exposed to the target audience. And, the &lt;a href="/marketing/marketing-plan/w/elevator-pitch/2534/tips-for-developing-your-book-s-elevator-pitch---article" rel="noopener noreferrer" target="_blank"&gt;elements of a fiction novel pitch&lt;/a&gt; will differ greatly from a pitch for a nonfiction book. No problem, right? Don&amp;rsquo;t worry. You wrote a book. You can do this.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Who is the elevator pitch for?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;First this pitch is a helpful networking tool. Many conferences feature live pitch sessions where authors, on their search for publication, pitch their books to agents and editors. It&amp;rsquo;s important to stand out to land a publishing contract. But there&amp;rsquo;s more. The elevator pitch also comes into play when you create a press release announcing the publication of your book. Finally, that elevator pitch will help at cocktail parties; you will always be ready to share it with potential book buyers.&lt;/p&gt;
&lt;p&gt;Here&amp;rsquo;s something to think about. Do you ever wonder why books that can&amp;rsquo;t hold a candle to yours get published? It was all about the pitch. Your ability to create a fabulous pitch could be the difference between a publishing contract and a book hidden away in a drawer. Nobody wants that. So how do you craft this important pitch? Here are some tips to help you.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Take a lesson from Hollywood.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;First start with hook. Take a lesson from Hollywood. Comparing your work can be effective, but always put a new twist on the comparison, like &lt;em&gt;Moby Dick&lt;/em&gt; crossed with &lt;em&gt;Star Wars.&lt;/em&gt; You may choose a high concept hook like, &amp;ldquo;a post-apocalyptic story of zombie infestation and a Vegas showgirl with an axe to grind&amp;rdquo;. Note how voice is slid in there too. Another kind of hook is the challenging question like: &amp;ldquo;If you found out God lived next door, what would you do? Yet, another kind of pitch sets up an interesting scenario like: &amp;ldquo;cowboys versus aliens.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;Create a powerful hook and follow that up with a quick dazzling summary of your book. This summary should reveal your main character, their major dilemma and the epic conflict they will have to go through. You should also reveal your genre and setting and close with something that reveals your passion for your book, like why you wrote it, what inspired you, or who will be drawn to your story. Skip this part if your answers are &amp;ldquo;I really like books so I wrote one. &amp;ldquo;I was inspired by grandchildren.&amp;rdquo; &amp;ldquo;Or anyone who can read will like my story.&amp;rdquo; No. No. No!&lt;/p&gt;
&lt;p&gt;Finally, when you&amp;rsquo;ve crafted a strong pitch, practice it &amp;ldquo;live&amp;rdquo; with your friends until it consistently lights up the eyes of the hearers. Done? Fantastic, you are ready to step to the front of the pitch line!&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: article, fiction, Nonfiction&lt;/div&gt;
</description></item><item><title>Your Book's Elevator Pitch - article</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/2210/your-book-s-elevator-pitch---article/revision/4</link><pubDate>Thu, 20 Jun 2019 13:50:44 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0b8a24f1-e868-4f36-b9a5-10d93540a49d</guid><dc:creator>Molly Blaisdell</dc:creator><description>Revision 4 posted to Elevator Pitch by Molly Blaisdell on 6/20/2019 1:50:44 PM&lt;br /&gt;
&lt;p&gt;One savvy author skill is the ability to deliver your book&amp;rsquo;s elevator pitch. Every author needs to be able to showcase their book in about 30 to 60 seconds, which is the traditional length of an elevator ride. The elevator pitch is part hook and part summary. The length of a book pitch can vary, depending on who the author is speaking to &amp;ndash; i.e. a literary agent, potential reader, or studio executive. If time is limited, a quick pitch should encapsulate the high concept of a book project. The pitch needs to set an author&amp;rsquo;s project apart from all others. It needs to show relevance and passion. It needs to create irresistible need when exposed to the target audience. And a pitch for a fiction novel will differ greatly from a pitch for a nonfiction book. No problem, right? Don&amp;rsquo;t worry. You wrote a book. You can do this.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Who is the elevator pitch for?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;First this pitch is a helpful networking tool. Many conferences feature live pitch sessions where authors, on their search for publication, pitch their books to agents and editors. It&amp;rsquo;s important to stand out to land a publishing contract. But there&amp;rsquo;s more. The elevator pitch also comes into play when you create a press release announcing the publication of your book. Finally, that elevator pitch will help at cocktail parties; you will always be ready to share it with potential book buyers.&lt;/p&gt;
&lt;p&gt;Here&amp;rsquo;s something to think about. Do you ever wonder why books that can&amp;rsquo;t hold a candle to yours get published? It was all about the pitch. Your ability to create a fabulous pitch could be the difference between a publishing contract and a book hidden away in a drawer. Nobody wants that. So how do you craft this important pitch? Here are some tips to help you.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Take a lesson from Hollywood.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;First start with hook. Take a lesson from Hollywood. Comparing your work can be effective, but always put a new twist on the comparison, like &lt;em&gt;Moby Dick&lt;/em&gt; crossed with &lt;em&gt;Star Wars.&lt;/em&gt; You may choose a high concept hook like, &amp;ldquo;a post-apocalyptic story of zombie infestation and a Vegas showgirl with an axe to grind&amp;rdquo;. Note how voice is slid in there too. Another kind of hook is the challenging question like: &amp;ldquo;If you found out God lived next door, what would you do? Yet, another kind of pitch sets up an interesting scenario like: &amp;ldquo;cowboys versus aliens.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;Create a powerful hook and follow that up with a quick dazzling summary of your book. This summary should reveal your main character, their major dilemma and the epic conflict they will have to go through. You should also reveal your genre and setting and close with something that reveals your passion for your book, like why you wrote it, what inspired you, or who will be drawn to your story. Skip this part if your answers are &amp;ldquo;I really like books so I wrote one. &amp;ldquo;I was inspired by grandchildren.&amp;rdquo; &amp;ldquo;Or anyone who can read will like my story.&amp;rdquo; No. No. No!&lt;/p&gt;
&lt;p&gt;Finally, when you&amp;rsquo;ve crafted a strong pitch, practice it &amp;ldquo;live&amp;rdquo; with your friends until it consistently lights up the eyes of the hearers. Done? Fantastic, you are ready to step to the front of the pitch line!&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: article, fiction, Nonfiction&lt;/div&gt;
</description></item><item><title>Examples of Successful Elevator Pitches</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7394/examples-of-successful-elevator-pitches/revision/2</link><pubDate>Wed, 19 Jun 2019 21:21:53 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e72be845-10ac-4aa1-bb8a-9dedbe300e3d</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 2 posted to Elevator Pitch by Author Learning Center on 6/19/2019 9:21:53 PM&lt;br /&gt;
&lt;p&gt;&lt;span&gt;One savvy author skill is the ability to deliver&lt;a href="/marketing/marketing-plan/w/elevator-pitch/2210/your-book-s-elevator-pitch---article"&gt; your book&amp;rsquo;s elevator pitch&lt;/a&gt;. Every author needs to be able to showcase their book in about 30 seconds, which is the traditional length of an elevator ride. The elevator pitch is part hook and part summary. It is analogous to the movie log line. This is a quick pitch that encapsulates the high concept of a project. This pitch needs to set an author&amp;rsquo;s project apart from all others. It needs to show relevance and passion. It has to create an irresistible need when exposed to the target audience.&amp;nbsp;Below are a few examples of successful elevator pitches.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;Fiction&lt;/strong&gt;&lt;/h2&gt;
&lt;h3&gt;&lt;strong&gt;Thriller&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=ATZWE8S6rU8&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;h3&gt;&lt;strong&gt;Historical&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=hFanpfEQcwY"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;h2&gt;&lt;strong&gt;Nonfiction&lt;/strong&gt;&lt;/h2&gt;
&lt;h3&gt;&lt;strong&gt;Memoir&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a href="https://www.youtube.com/watch?v=0DUaLAiJoAI&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong&gt;Self-Help&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=JLXjKBwTnZY&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;h3&gt;&lt;strong&gt;Politics &amp;amp; Social Sciences&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=FlwRwq8ZTCQ&amp;amp;t="&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>Examples of Successful Elevator Pitches</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/elevator-pitch/7394/examples-of-successful-elevator-pitches/revision/1</link><pubDate>Wed, 19 Jun 2019 20:57:03 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e72be845-10ac-4aa1-bb8a-9dedbe300e3d</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 1 posted to Elevator Pitch by Author Learning Center on 6/19/2019 8:57:03 PM&lt;br /&gt;
&lt;p&gt;&lt;span&gt;One savvy author skill is the ability to deliver&lt;a href="/marketing/marketing-plan/w/elevator-pitch/2210/your-book-s-elevator-pitch---article"&gt; your book&amp;rsquo;s elevator pitch&lt;/a&gt;. Every author needs to be able to showcase their book in about 30 seconds, which is traditional length of an elevator ride. The elevator pitch is part hook and part summary. It is analogous to the movie log line. This is a quick pitch that encapsulates the high concept of a project. This pitch needs to set an author&amp;rsquo;s project apart from all others. It needs to show relevance and passion. It needs to create irresistible need when exposed to the target audience.&amp;nbsp;Below are a few examples of successful elevator pitches.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;strong&gt;Fiction&lt;/strong&gt;&lt;/h2&gt;
&lt;h3&gt;&lt;strong&gt;Thriller&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=ATZWE8S6rU8&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;h3&gt;&lt;strong&gt;Historical&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=hFanpfEQcwY"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;/div&gt;
&lt;h2&gt;&lt;strong&gt;Nonfiction&lt;/strong&gt;&lt;/h2&gt;
&lt;h3&gt;&lt;strong&gt;Memoir&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="https://www.youtube.com/watch?v=0DUaLAiJoAI&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong&gt;Self-Help&lt;/strong&gt;&lt;/h3&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.youtube.com/watch?v=JLXjKBwTnZY&amp;amp;feature=youtu.be"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Politics &amp;amp; Social Sciences&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="https://www.youtube.com/watch?v=FlwRwq8ZTCQ&amp;amp;t="&gt;www.youtube.com/watch&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item></channel></rss>