<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Building a Platform - podcast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2103/building-a-platform---podcast</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>Building a Platform - podcast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2103/building-a-platform---podcast</link><pubDate>Mon, 17 Apr 2017 12:46:21 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:27524a88-6412-431b-acb7-0a487c5fae78</guid><dc:creator>Wendy Keller</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2103/building-a-platform---podcast#comments</comments><description>Current Revision posted to Finding Your Platform by Wendy Keller on 4/17/2017 12:46:21 PM&lt;br /&gt;
&lt;div class="asl-wikipage-body"&gt;
&lt;div class="asl-wikipage-summary"&gt;
&lt;div class="asl-wikipage-summary"&gt;Literary agent Wendy Keller advises authors to evaluate the market and their current following. How many people care about the subject you&amp;#39;re writing about? How big is your subject&amp;#39;s audience? Are you offering something new, different, better, or more? She directs authors to do a careful evaluation of themselves. If you&amp;#39;re a natural writer, begin with a blog. If you&amp;#39;re good on camera, start recording things. She says that an author needs to know if people are attracted to their content. If an author focuses on a small piece of what they are good at, they can build momentum. To start speaking at events, you need to evaluate who would want to listen. An author should offer unique information to generate market appeal. Segment your niche. Authors need to pay attention to the market, if they want to be picked up by publishers or literary agents. Start an email list of your own, and give readers something so that you can start to build a fan club.&lt;/div&gt;
&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-34/PodcastATEWendyKellerBuildingaPlatform.mp3"&gt;www.authorlearningcenter.com/.../PodcastATEWendyKellerBuildingaPlatform.mp3&lt;/a&gt;&lt;/div&gt;
&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, podcast&lt;/div&gt;
</description></item><item><title>Building a Platform - podcast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2103/building-a-platform---podcast/revision/2</link><pubDate>Mon, 20 Feb 2017 11:56:25 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:27524a88-6412-431b-acb7-0a487c5fae78</guid><dc:creator>Wendy Keller</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2103/building-a-platform---podcast#comments</comments><description>Revision 2 posted to Finding Your Platform by Wendy Keller on 2/20/2017 11:56:25 AM&lt;br /&gt;
&lt;div class="asl-wikipage-body"&gt;
&lt;div class="asl-wikipage-summary"&gt;These days, building an author platform is essential for your success as an author. Wendy Keller, literary agent, shares priceless information about how to build your author platform. Your platform is simply a way of thinking about how many people care about what you&amp;rsquo;re saying and might be willing to put some money down to hear you say more of it. When you set out to develop a platform, the first step is to look at yourself and determine your strengths. If you are naturally a good writer, then you should start with a blog. If you&amp;rsquo;re a good speaker, you could give speeches or hold workshops. If you&amp;rsquo;re great on camera, you could create videos for YouTube. A platform is a huge thing, and it can be overwhelming to think about unless you break it down into manageable pieces. If you focus on just the part that comes most easily to you, you&amp;rsquo;ll find yourself building a lot of momentum. Keller provides examples and tips on getting started as a speaker, including playing to your strengths and starting locally. Also, to build an author platform you need to have your finger on the pulse of the market and truly understand your audience. Start building a list of people who respond to your blog, write responses to your articles, or come to your speaking events.&lt;/div&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-34/PodcastATEWendyKellerBuildingaPlatform.mp3"&gt;www.authorlearningcenter.com/.../PodcastATEWendyKellerBuildingaPlatform.mp3&lt;/a&gt;&lt;/div&gt;
&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, podcast&lt;/div&gt;
</description></item><item><title>Building a Platform - Podcast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2103/building-a-platform---podcast/revision/1</link><pubDate>Wed, 14 Dec 2016 00:00:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:27524a88-6412-431b-acb7-0a487c5fae78</guid><dc:creator>Wendy Keller</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2103/building-a-platform---podcast#comments</comments><description>Revision 1 posted to Finding Your Platform by Wendy Keller on 12/14/2016 12:00:00 AM&lt;br /&gt;
&lt;div class='asl-wikipage-body'&gt;&lt;div class='asl-wikipage-summary'&gt;These days, building an author platform is essential for your success as an author. Wendy Keller, literary agent, shares priceless information about how to build your author platform. Your platform is simply a way of thinking about how many people care about what you’re saying and might be willing to put some money down to hear you say more of it.  When you set out to develop a platform, the first step is to look at yourself and determine your strengths. If you are naturally a good writer, then you should start with a blog. If you’re a good speaker, you could give speeches or hold workshops. If you’re great on camera, you could create videos for YouTube. A platform is a huge thing, and it can be overwhelming to think about unless you break it down into manageable pieces. If you focus on just the part that comes most easily to you, you’ll find yourself building a lot of momentum. Keller provides examples and tips on getting started as a speaker, including playing to your strengths and starting locally. Also, to build an author platform you need to have your finger on the pulse of the market and truly understand your audience. Start building a list of people who respond to your blog, write responses to your articles, or come to your speaking events.&lt;/div&gt;&lt;div class='asl-wikipage-media'&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-34/PodcastATEWendyKellerBuildingaPlatform.mp3"&gt;www.authorlearningcenter.com/.../PodcastATEWendyKellerBuildingaPlatform.mp3&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, podcast&lt;/div&gt;
</description></item></channel></rss>