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<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Lessons Learned From Working With Well-Known Authors and Brands - podcast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2379/lessons-learned-from-working-with-well-known-authors-and-brands---podcast</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>Lessons Learned From Working With Well-Known Authors and Brands - podcast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2379/lessons-learned-from-working-with-well-known-authors-and-brands---podcast</link><pubDate>Sat, 18 Feb 2017 13:41:31 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:16b9daa9-43e6-47d2-b819-a151e00b0f26</guid><dc:creator>Amy Levenson</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2379/lessons-learned-from-working-with-well-known-authors-and-brands---podcast#comments</comments><description>Current Revision posted to Finding Your Platform by Amy Levenson on 2/18/2017 1:41:31 PM&lt;br /&gt;
&lt;div class="asl-wikipage-body"&gt;
&lt;div class="asl-wikipage-summary"&gt;Some authors are so well-known and prolific they evolve into a brand. Literary agent Amy Levenson gives us some insight into writing for well-known authors and brands. When working with a brand, it&amp;#39;s important to remember that the secret to their success is working hard and staying committed to their brand rules. Working with a brand is different because it&amp;#39;s a team, not just an individual. Also, brands have guidelines and regulations on how their content is used. Brands are successful because of the integrity that they have. It&amp;#39;s helpful to remember that a book to a large brand is only one piece of the puzzle. It needs to fit in with the brand&amp;#39;s goals and other marketing timelines, as well as working with the publisher&amp;#39;s timeline. Understanding these differences in working with a brand will help you maintain calm when faced with restrictions or delays.&lt;/div&gt;
&lt;div class="asl-wikipage-media"&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-34/LessonsLearnedFromWorkingWithWellKnownAuthorsandBrands.mp3"&gt;www.authorlearningcenter.com/.../LessonsLearnedFromWorkingWithWellKnownAuthorsandBrands.mp3&lt;/a&gt;&lt;/div&gt;
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&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, podcast&lt;/div&gt;
</description></item><item><title>Lessons Learned From Working With Well-Known Authors and Brands - PodCast</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2379/lessons-learned-from-working-with-well-known-authors-and-brands---podcast/revision/1</link><pubDate>Wed, 14 Dec 2016 00:00:00 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:16b9daa9-43e6-47d2-b819-a151e00b0f26</guid><dc:creator>Amy Levenson</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/2379/lessons-learned-from-working-with-well-known-authors-and-brands---podcast#comments</comments><description>Revision 1 posted to Finding Your Platform by Amy Levenson on 12/14/2016 12:00:00 AM&lt;br /&gt;
&lt;div class='asl-wikipage-body'&gt;&lt;div class='asl-wikipage-summary'&gt;Some authors are so well-known and prolific they evolve into a brand. Literary agent Amy Levenson gives us some insight into writing for well-known authors and brands. When working with a brand, it's important to remember that the secret to their success is working hard and staying committed to their brand rules. Working with a brand is different because it's a team, not just an individual. Also, brands have guidelines and regulations on how their content is used. Brands are successful because of the integrity that they have. It's helpful to remember that a book to a large brand is only one piece of the puzzle. It needs to fit in with the brand's goals and other marketing timelines, as well as working with the publisher's timeline. Understanding these differences in working with a brand will help you maintain calm when faced with restrictions or delays. &lt;/div&gt;&lt;div class='asl-wikipage-media'&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-34/LessonsLearnedFromWorkingWithWellKnownAuthorsandBrands.mp3"&gt;www.authorlearningcenter.com/.../LessonsLearnedFromWorkingWithWellKnownAuthorsandBrands.mp3&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, podcast&lt;/div&gt;
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