Much of what award-winning author Jeanne Lyet Gassman knows about book marketing has been self-taught. Whether a writer is traditionally or self-published, there are several key initiatives that she recommends for a successful book launch. First, you need to know your audience and where your book will live on the shelf. Second, you need to seek out endorsements or reviews from other, more established authors in your genre. Third, there are several websites where authors must have a presence, including Goodreads and NetGalley. She strongly recommends book giveaways to generate interest and reviews as well. Last, participate in book festivals and make yourself available for interviews, speaking engagements, and guest blog posts. It's never too early to get a mailing list together to keep your network posted on your activities, so be sure to have a presence on the appropriate social media channels for your audience.
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