https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/6535/author-lauretta-hannon-on-how-her-brand-the-cracker-queen-has-captured-readers---videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/6535/author-lauretta-hannon-on-how-her-brand-the-cracker-queen-has-captured-readers---videoWed, 08 Nov 2017 15:04:38 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:60b406c9-e9f0-4f07-a593-65f640835bf3Lauretta Hannonhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/6535/author-lauretta-hannon-on-how-her-brand-the-cracker-queen-has-captured-readers---video#commentsCurrent Revision posted to Finding Your Platform by Lauretta Hannon on 11/8/2017 3:04:38 PM<br /> <div class="asl-wikipage-summary"> <p>What is a &quot;Cracker Queen?&quot; That&#39;s the question memoirist, radio commentator, and marketing consultant Lauretta Hannon hopes will peak the interest of potential readers and listeners. It all started when she began sharing her stories about her outrageous, southern relatives on Georgia public radio. The stories resonated with listeners so Hannon knew she needed to give these poor, flawed, female relatives a name. The term &quot;The Cracker Queen&quot; became the foundation for building her brand and later became the title of her critically acclaimed, bestselling memoir. The key to successful author branding, she says, is making your audience want to know more.</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-34/Author-Lauretta-Hannon-on-How-Her-Brand_2C00_-_2700_The-Cracker-Queen_27002C00_-Has-Captured-Readers.mp4">www.authorlearningcenter.com/.../Author-Lauretta-Hannon-on-How-Her-Brand_2C00_-_2700_The-Cracker-Queen_27002C00_-Has-Captured-Readers.mp4</a></p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>