https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/6736/finding-your-mission-as-an-author-and-owning-it-to-build-your-brand---videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/6736/finding-your-mission-as-an-author-and-owning-it-to-build-your-brand---videoWed, 07 Feb 2018 16:42:33 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:35ff023d-4bc0-47ea-a8ce-e8c7b2f85464Shiny Burcu Unsalhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/6736/finding-your-mission-as-an-author-and-owning-it-to-build-your-brand---video#commentsCurrent Revision posted to Finding Your Platform by Shiny Burcu Unsal on 2/7/2018 4:42:33 PM<br /> <div class="asl-wikipage-summary"> <p>Understanding the &quot;why&quot; behind your book is just as important as the content itself. Are you wanting to entertain, inform, inspire? The reasons behind writing a book are often a part of a larger purpose or mission that become an author&#39;s platform. Author and teacher Shiny Burcu Unsal has spent years building her platform as an expert on advanced communications techniques, including Neuro-Linguistic Programming. Her mission and passion is to teach personal transformation to individuals and executives, allowing them to &quot;shine&quot; through more effective thinking. Unsal believes in her mission so deeply that she legally changed her first name to &quot;Shiny&quot;. All of her branding, from her website to her book <em>You Are a Star! Shine!</em>, is consistent with her overall mission and messaging. The key to being effective, she says, is to embrace your mission as an author and fully own it in every aspect of your marketing and branding.</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-34/Finding-Your-Mission-as-an-Author-and-Owning-it-to-Build-Your-Brand.mp4">www.authorlearningcenter.com/.../Finding-Your-Mission-as-an-Author-and-Owning-it-to-Build-Your-Brand.mp4</a></p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: Self-Help, Nonfiction, Subscriber, video</div>