Not all books are written for the same purpose. Even something as basic as a book’s genre can radically change an author’s career and approach to writing, marketing, and publishing. Sam Staley (SR Staley), award-winning author, film critic, and educator discusses key differences in building readerships for fiction and nonfiction. The purposes of each type of book are very different in terms of intention and career effects. “In nonfiction, the book validates you as an expert,” says Staley. A nonfiction book can be a fantastic boost for people who want a teaching or speaking career. That’s not necessarily the case for fiction. Staley explains the dynamics of a fiction audience compared to those of a nonfiction book. How do authors identify and connect with readers before they even pick up a book? The market has changed so much in the last twenty years, but some core elements have remained the same. Persistence is a vital quality for authors as they progress in their careers. It is incredibly rare that a person’s first book is their “breakout book.” Listen to the clip below to learn more from Staley as he explains the nature of selling both fiction and nonfiction books.
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