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Finding Your Platform
3 Phases of Book Marketing Program Instruction - Month 2
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by Keith Ogorek
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3 Phases of Book Marketing Program Instruction - Month 2
In this second instructional webinar, Keith reviewed how to start building awareness for your book before it’s released. Topics included: • Planning your book launch event • The POEM Method of book marketing • Why an integrated marketing approach is best • How to apply the POEM Method to your events and overall plan • And more! HOMEWORK: Following this session, you will begin planning your book launch event and marketing plan, using the POEM Method worksheet to guide you. This assignment will...
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