Author Platform Development: Book Marketing for Indie Authors and Publishers

Beth Kallman Werner — Thu, 17 Apr 2025 12:34:09 GMT

Current Revision posted to Finding Your Platform by Beth Kallman Werner on 4/17/2025 12:34:09 PM

In this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing (product, position, pricing, promotion) and covers these steps in developing a successful author platform:

• Defining a target audience for your book
• Selecting spokes in the personal brand wheel
• Setting up relevant channels and a foundation of theme content
• Establishing a budget and timeline for a manageable promotion routine
• Garnering reviews and testimonials and networking with bloggers and reviewers
• Other initiatives including obtaining awards and entering contests, securing appearances and PR media, blogging, social media, and more

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_Author-Platform_5F00_Werner.pdf

www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers23.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Author Platform Development: Book Marketing for Indie Authors and Publishers

Beth Kallman Werner — Thu, 17 Apr 2025 12:30:01 GMT

Revision 7 posted to Finding Your Platform by Beth Kallman Werner on 4/17/2025 12:30:01 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_Author-Platform_5F00_Werner.pdf

www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers23.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Author Platform Development: Book Marketing for Indie Authors and Publishers

Beth Kallman Werner — Fri, 24 Mar 2023 18:34:41 GMT

Revision 6 posted to Finding Your Platform by Beth Kallman Werner on 3/24/2023 6:34:41 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_Author-Platform_5F00_Werner.pdf

www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers23.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. While at Kirkus, she also produced a highly successful Book Video Awards program with Random House Children’s Books and Barnes & Noble. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2024.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Author Platform Development: Book Marketing for Indie Authors and Publishers

Beth Kallman Werner — Thu, 02 Feb 2023 15:55:30 GMT

Revision 5 posted to Finding Your Platform by Beth Kallman Werner on 2/2/2023 3:55:30 PM

www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. While at Kirkus, she also produced a highly successful Book Video Awards program with Random House Children’s Books and Barnes & Noble. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2020.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Author Platform Development: Book Marketing for Indie Authors and Publishers

Author Learning Center — Thu, 02 Feb 2023 15:52:44 GMT

Revision 4 posted to Finding Your Platform by Author Learning Center on 2/2/2023 3:52:44 PM

www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. While at Kirkus, she also produced a highly successful Book Video Awards program with Random House Children’s Books and Barnes & Noble. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2020.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Author Platform Development: Book Marketing for Indie Authors and Publishers

Author Learning Center — Thu, 02 Feb 2023 15:52:29 GMT

Revision 3 posted to Finding Your Platform by Author Learning Center on 2/2/2023 3:52:29 PM

www.authorlearningcenter.com/.../Nohelty_5F00_Nonfiction-Howto_5F00_ALC-Handout.pdf

www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. While at Kirkus, she also produced a highly successful Book Video Awards program with Random House Children’s Books and Barnes & Noble. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2020.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Author Platform Development: Book Marketing for Indie Authors and Publishers

Author Learning Center — Thu, 02 Feb 2023 15:51:47 GMT

Revision 2 posted to Finding Your Platform by Author Learning Center on 2/2/2023 3:51:47 PM

www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. While at Kirkus, she also produced a highly successful Book Video Awards program with Random House Children’s Books and Barnes & Noble. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2020.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Author Platform Development: Book Marketing for Indie Authors and Publishers

Beth Kallman Werner — Wed, 04 Sep 2019 16:57:42 GMT

Revision 1 posted to Finding Your Platform by Beth Kallman Werner on 9/4/2019 4:57:42 PM

www.authorlearningcenter.com/.../AuthorPlatformDevelopmentBookMarketingforIndieAuthorsandPublishers.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. While at Kirkus, she also produced a highly successful Book Video Awards program with Random House Children’s Books and Barnes & Noble. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2020.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar