https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-planen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-planFri, 04 Sep 2020 17:30:30 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4563b99a-6794-4af6-a520-2c7ec4f0693eSteve Hutsonhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-plan#commentsCurrent Revision posted to Finding Your Platform by Steve Hutson on 9/4/2020 5:30:30 PM<br /> <p><span>Literary agent Steve Hutson recommends authors pretend that if they get a publishing deal with a traditional house, the publisher will not put any time or money behind the book&#39;s marketing efforts. Like most businesses, publishers have tight budgets and have to invest their money wisely. Hutson suggests that authors work closely with their agent to strategize a marketing plan that can be pitched to publishers. Work on getting reviews and endorsements, and understand who your target reader is and how you can reach them. Presenting this plan to a publisher can greatly increase your book&#39;s chances of getting a deal. Per Hutson, what the publisher will ultimately do to help promote the book can be negotiated.</span><br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-34/HowAuthorsandAgentsCanCollaborateonaBookMarketingPlan.mp4">www.authorlearningcenter.com/.../HowAuthorsandAgentsCanCollaborateonaBookMarketingPlan.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-plan/revision/3Fri, 04 Sep 2020 16:58:43 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4563b99a-6794-4af6-a520-2c7ec4f0693eSteve Hutsonhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-plan#commentsRevision 3 posted to Finding Your Platform by Steve Hutson on 9/4/2020 4:58:43 PM<br /> <p><span>Literary agent Steve Hutson recommends authors pretend that if they get a publishing deal with a traditional house, the publisher will not put any effort or money behind the book&#39;s marketing efforts. Like most businesses, publishers have tight budgets and have to invest their money wisely. Hutson suggests that authors work closely with their agent to strategize a marketing plan that can be pitched to publishers. Work on getting reviews and endorsements, and understand who your target reader is and how you can reach them. Presenting this plan to a publisher can greatly increase your book&#39;s chances of getting a deal. Per Hutson, what the publisher will ultimately do to help promote the book can be negotiated.</span><br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-34/HowAuthorsandAgentsCanCollaborateonaBookMarketingPlan.mp4">www.authorlearningcenter.com/.../HowAuthorsandAgentsCanCollaborateonaBookMarketingPlan.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-plan/revision/2Fri, 04 Sep 2020 14:18:34 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4563b99a-6794-4af6-a520-2c7ec4f0693eSteve Hutsonhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-plan#commentsRevision 2 posted to Finding Your Platform by Steve Hutson on 9/4/2020 2:18:34 PM<br /> <p>Creating a solid book marketing plan with your agent can increase your chances of getting picked up by a publisher, as agent Steve Hutson explains.<br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-34/HowAuthorsandAgentsCanCollaborateonaBookMarketingPlan.mp4">www.authorlearningcenter.com/.../HowAuthorsandAgentsCanCollaborateonaBookMarketingPlan.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-plan/revision/1Thu, 03 Sep 2020 19:33:09 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4563b99a-6794-4af6-a520-2c7ec4f0693eSteve Hutsonhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/7917/how-authors-and-agents-can-collaborate-on-a-book-marketing-plan#commentsRevision 1 posted to Finding Your Platform by Steve Hutson on 9/3/2020 7:33:09 PM<br /> <p>Creating a solid book marketing plan with your agent can increase your chances of getting picked up by a publisher, as agent Steve Hutson explains.</p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>