Mark Glesne on His Role at HarperCollins Christian Publishing, and Assessing a Book’s Marketability

Mark Glesne — Fri, 08 Dec 2023 20:29:05 GMT

Current Revision posted to Finding Your Platform by Mark Glesne on 12/8/2023 8:29:05 PM

As a Senior Marketing Director at HarperCollins Christian Publishing, Mark Glesne is responsible for providing marketing support for two of the company's highest profile nonfiction author brands — Max Lucado and Lysa TerKeurst — along with many others. He works on a team known as "Special Imprints" where he strategizes marketing campaigns and executes special projects for authors year-round.

In his role, it's important he understands the marketability of the books he supports, how they address the "felt needs" of readers, and how they can help readers solve a problem. The best thing you can do for a book marketing campaign, he says, is to produce a high quality product that resonates with that felt need of readers you identify.

www.authorlearningcenter.com/.../MarkGlesneonHisRoleatHarperCollinsChristianPublishing.mp4

Tags: fiction, Nonfiction, video

Mark Glesne on His Role at HarperCollins Christian Publishing, and Assessing a Book’s Marketability

Mark Glesne — Fri, 08 Dec 2023 20:28:34 GMT

Revision 2 posted to Finding Your Platform by Mark Glesne on 12/8/2023 8:28:34 PM

As a Senior Marketing Director at HarperCollins Christian Publishing, Mark Glesne is responsible for providing marketing support for two of the company's highest profile nonfiction author brands — Max Lucado and Lysa TerKeurst — along with many others. He works on a team known as "Special Imprints" where he strategizes marketing campaigns and executes special projects for authors year-round.

In his role, it's important he understand the marketability of the books he supports, how they address the "felt needs" of readers, and how they can help readers solve a problem. The best thing you can do for a book marketing campaign, he says, is to produce a high quality product that resonates with that felt need of readers you identify.

www.authorlearningcenter.com/.../MarkGlesneonHisRoleatHarperCollinsChristianPublishing.mp4

Tags: fiction, Nonfiction, video

Mark Glesne on His Role at HarperCollins Christian Publishing, and Assessing a Book’s Marketability

Mark Glesne — Fri, 08 Dec 2023 16:26:09 GMT

Revision 1 posted to Finding Your Platform by Mark Glesne on 12/8/2023 4:26:09 PM

Mark Glesne discusses his role as Senior Marketing Director at HarperCollins Christian Publishing, and what he believes makes a book marketable.

www.authorlearningcenter.com/.../MarkGlesneonHisRoleatHarperCollinsChristianPublishing.mp4

Tags: fiction, Nonfiction, video