https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8366/key-components-of-a-digital-author-platformen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8366/key-components-of-a-digital-author-platformFri, 15 Mar 2024 18:34:16 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d3b504ee-096a-411c-b222-ac631f4fd965Caren Wolfehttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8366/key-components-of-a-digital-author-platform#commentsCurrent Revision posted to Finding Your Platform by Caren Wolfe on 3/15/2024 6:34:16 PM<br /> <p><br />Many authors hear they need to have a &quot;platform&quot; to reach readers and sell books, but few fully understand what this means. An author platform includes all of the ways you are communicating with potential readers. Per W Publishing Group Vice President of Marketing Caren Wolfe, there are three main components when building your platform online: 1) your social media, 2) an email newsletter, and 3) your website. Wolfe believes the email newsletter is the most important to establish and maintain because this is your &quot;owned following&quot;, meaning you have complete control over the content and what is seen and when. The key is converting followers from your social media pages to sign up for your email newsletter. An author website is the central hub&nbsp;for driving traffic to and for monitoring user engagement with features such as a blog.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-34/KeyComponentsofaDigitalAuthorPlatform.mp4">www.authorlearningcenter.com/.../KeyComponentsofaDigitalAuthorPlatform.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8366/key-components-of-a-digital-author-platform/revision/2Fri, 15 Mar 2024 16:16:11 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d3b504ee-096a-411c-b222-ac631f4fd965Caren Wolfehttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8366/key-components-of-a-digital-author-platform#commentsRevision 2 posted to Finding Your Platform by Caren Wolfe on 3/15/2024 4:16:11 PM<br /> <p><br />W Publishing Group VP of Marketing Caren Wolfe shares the online components that are essential for building an author platform.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-34/KeyComponentsofaDigitalAuthorPlatform.mp4">www.authorlearningcenter.com/.../KeyComponentsofaDigitalAuthorPlatform.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8366/key-components-of-a-digital-author-platform/revision/1Fri, 15 Mar 2024 15:27:57 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d3b504ee-096a-411c-b222-ac631f4fd965Caren Wolfehttps://www.authorlearningcenter.com/marketing/marketing-plan/w/finding-your-platform/8366/key-components-of-a-digital-author-platform#commentsRevision 1 posted to Finding Your Platform by Caren Wolfe on 3/15/2024 3:27:57 PM<br /> <p><br />W Publishing Group VP of Marketing Caren Wolfe shares the online components that are essential for building an author platform.</p> <div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>