https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/1778/marketing-and-selling-basics---videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/1778/marketing-and-selling-basics---videoSat, 25 Feb 2017 11:07:07 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:df25c5e3-09ee-4822-936e-664dbbf0ab6fCraig Edlinhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/1778/marketing-and-selling-basics---video#commentsCurrent Revision posted to Research by Craig Edlin on 2/25/2017 11:07:07 AM<br /> <div class="asl-wikipage-body"> <div class="asl-wikipage-summary">Most authors are extremely knowledgeable about the subjects they write about but are not formally trained or experienced in marketing and selling. In this webinar, marketing professional Craig Edlin explains marketing and selling basics for authors, which will help you reach as many readers as possible. Selling is really a series of steps that you lead your prospect through. You&#39;ll learn how to sell using the AIDA model, which is carried out in four steps: attention, interest, desire, and action. You&rsquo;ll also learn about the four Ps of marketing, which are product, price, place, and promotion. Finally, you&#39;ll learn the importance of branding and how to create a brand positioning statement. By following the advice provided in this video, you&#39;ll be armed with essential knowledge that will help you reach your book marketing goals.</div> <div class="asl-wikipage-media"><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-33/WebinarCraigEdlinMarketingandSellingBasicsREPLACESPREVVERS.mp4">www.authorlearningcenter.com/.../WebinarCraigEdlinMarketingandSellingBasicsREPLACESPREVVERS.mp4</a></div> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/1778/marketing-and-selling-basics---video/revision/1Wed, 14 Dec 2016 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:df25c5e3-09ee-4822-936e-664dbbf0ab6fCraig Edlinhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/1778/marketing-and-selling-basics---video#commentsRevision 1 posted to Research by Craig Edlin on 12/14/2016 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>Most authors are extremely knowledgeable about the subjects they write about but are not formally trained or experienced in marketing and selling. In this webinar, marketing professional Craig Edlin explains marketing and selling basics for authors, which will help you reach as many readers as possible. Selling is really a series of steps that you lead your prospect through. You'll learn how to sell using the AIDA model, which is carried out in four steps: attention, interest, desire, and action. You’ll also learn about the four Ps of marketing, which are product, price, place, and promotion. Finally, you'll learn the importance of branding and how to create a brand positioning statement. By following the advice provided in this video, you'll be armed with essential knowledge that will help you reach your book marketing goals. </div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-33/WebinarCraigEdlinMarketingandSellingBasicsREPLACESPREVVERS.mp4">www.authorlearningcenter.com/.../WebinarCraigEdlinMarketingandSellingBasicsREPLACESPREVVERS.mp4</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>