https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/3176/building-a-brand-_2d00_-podcasten-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/3176/building-a-brand-_2d00_-podcastMon, 09 Jan 2017 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:041cce5a-6049-42ce-a295-bd6fc4550f08Philippa Burgesshttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/3176/building-a-brand-_2d00_-podcast#commentsCurrent Revision posted to Research by Philippa Burgess on 1/9/2017 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>Building an author brand is essential to your success. Whether you're self-publishing a book, traditionally publishing, or looking to sell your story to film and television studios, establishing and promoting your brand as an author and professional will help open doors of opportunity. In this webinar, entertainment professional Philippa Burgess teaches you the value in creating an identifiable brand as an author and content creator using multiple media channels to get you maximum exposure and impact in the marketplace. This comprehensive presentation covers the following topics: brand identity, five skills to building a brand, your signature story, brand pyramid, writing your online profile, seven worlds of content for authors and experts, types of content, the cycle of building a brand, five paths to promotion, and the circle of five steps for moving toward your goal. By following the expert tips provided in this presentation, you will be informed and empowered to successfully build your author brand.</div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-33/WEBPhilippaBurgessBuildingaBrand.mp3">www.authorlearningcenter.com/.../WEBPhilippaBurgessBuildingaBrand.mp3</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, podcast</div>