https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/4896/bestseller-shenanigans-_2d00_-videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/4896/bestseller-shenanigans-_2d00_-videoMon, 09 Jan 2017 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dd827dfc-434e-44a3-84aa-0b86e3776a46Seth Godinhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/4896/bestseller-shenanigans-_2d00_-video#commentsCurrent Revision posted to Research by Seth Godin on 1/9/2017 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>When it comes to a book's success, do bestseller lists matter? Seth Godin, bestselling author and marketing expert, describes the history of The New York Times Bestseller List and how it is now broken and does not accurately reflect top sales. This is a fascinating look at a key part of the book industry. He also offers his thoughts on whether authors should strive for the broken bestseller list or come at things with a different approach. He suggests that you could instead mail copies of your book to key influencers. If you can get someone to read your book, that is the most powerful thing you can do to impact the success of your book. </div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-33/SethGodinBestsellerShenanigans.mp4">www.authorlearningcenter.com/.../SethGodinBestsellerShenanigans.mp4</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div>