Brand the Book or the Author? - podcast

Many new authors ask themselves: should I brand myself or my book? Kyle Lacy, author and social media expert, shares his advice on whether you should brand yourself or your book and what to consider in making that decision. He says that whether you should focus on branding your book or yourself depends on the content of your book and if you plan to publish more than one book. If you are planning to write two books on unrelated subjects in different genres, then it makes more sense to brand the books...