https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5930/writing-content-for-marketing---videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5930/writing-content-for-marketing---videoThu, 08 Nov 2018 19:15:24 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e602ce3c-d437-4749-86f8-0d3844e85c5bSam Slaughterhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5930/writing-content-for-marketing---video#commentsCurrent Revision posted to Research by Sam Slaughter on 11/8/2018 7:15:24 PM<br /> <div class="asl-wikipage-summary"> <p>Sam Slaughter, VP of Content at Contently.com, discusses how to write for your marketing. &ldquo;We encourage authors not to think of writing for brands as different from writing for publishers. They should think of it as exactly the same thing,&rdquo; he says. Marketers are looking for authentic voices that are effective because their work doesn&rsquo;t sound like marketing. Slaughter talks about things to avoid when writing content and things to keep in mind. He also talks about whether it&rsquo;s helpful to be a generalist or an expert. To hear more and better understand writing marketing copy, listen to the clip below.</p> <p></p> </div> <div class="asl-wikipage-media"><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-33/WritingContentforMarketing.mp4">www.authorlearningcenter.com/.../WritingContentforMarketing.mp4</a></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div> https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5930/writing-content-for-marketing---video/revision/1Mon, 09 Jan 2017 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e602ce3c-d437-4749-86f8-0d3844e85c5bSam Slaughterhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/5930/writing-content-for-marketing---video#commentsRevision 1 posted to Research by Sam Slaughter on 1/9/2017 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>Sam Slaughter, VP of Content, Contently.Com, discusses how to write for your marketing. </div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-33/WritingContentforMarketing.mp4">www.authorlearningcenter.com/.../WritingContentforMarketing.mp4</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div>