The 3 Phases of Effective Book Marketing

Keith Ogorek — Tue, 08 Apr 2025 14:20:44 GMT

Current Revision posted to Research by Keith Ogorek on 4/8/2025 2:20:44 PM

You’ve done the hard work of writing. Now it’s time to market your title to potential readers.

For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this recorded session where ALC President Keith Ogorek presents the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers. In this session, Keith will cover the following topics and more:

• Developing an audience profile
• Creating the right title and subtitle, which is one of the first marketing decisions you’ll make
• Using social media and mailing lists to cultivate a reader base
• Planning events to celebrate the publication of your book
• Plus, other important elements of an integrated book marketing campaign

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_3-Phases-of-Marketing_5F00_Ogorek.pdf
www.authorlearningcenter.com/.../The3PhasesofEffectiveBookMarketing082024.mp4
About the Presenter:
As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, The Havana Book Fair, GenreLA, and California Creative Writers Conference, just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center.

Tags: fiction, Nonfiction, Recorded Webinar

The 3 Phases of Effective Book Marketing

Keith Ogorek — Tue, 20 Aug 2024 20:25:52 GMT

Revision 6 posted to Research by Keith Ogorek on 8/20/2024 8:25:52 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The 3 Phases of Effective Book Marketing

Author Learning Center — Tue, 20 Aug 2024 20:24:13 GMT

Revision 5 posted to Research by Author Learning Center on 8/20/2024 8:24:13 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Three Phases of an Effective Marketing Campaign - recorded webinar

Keith Ogorek — Tue, 05 May 2020 13:58:25 GMT

Revision 4 posted to Research by Keith Ogorek on 5/5/2020 1:58:25 PM

You’ve done the hard work of writing. Now it’s time to market your title to potential readers. For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this session where we will present the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers.

In this session, we'll cover the following topics and more:

- Developing an audience profile

- Creating the right title and subtitle, which is one of the first marketing decisions you make

- Using social media and mailing lists to cultivate a reader base

- Planning events to celebrate the publication of your book

- Plus other important elements of an integrated marketing campaign

www.authorlearningcenter.com/.../8311.Three-Phases-of-an-Effective-Marketing-Campaign.mp4

ABOUT THE PRESENTER: Keith Ogorek is the President of the Author Learning Center. He has authored three books, A Clear View, Eli the Stable Boy, and 7 Secrets of Successful Self-Published Authors. You will also find him speaking at leading industry events such as the Indie and Digital Author conference, Textbook and Academic Authoring Conference, Greater Los Angeles Writers Society, The Singapore Writer’s Festival, Havana Book Fair, and the Florida Writers Conference.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Three Phases of an Effective Marketing Campaign - recorded webinar

Keith Ogorek — Wed, 19 Jul 2017 20:21:13 GMT

Revision 1 posted to Research by Keith Ogorek on 7/19/2017 8:21:13 PM

In this session, we'll cover the following topics and more:

- Developing an audience profile

- Creating the right title and subtitle, which is one of the first marketing decisions you make

- Using social media and mailing lists to cultivate a reader base

- Planning events to celebrate the publication of your book

- Plus other important elements of an integrated marketing campaign

ABOUT THE PRESENTER: Keith Ogorek is the president of the Author Learning Center. He is the author of three books: A Clear View, Eli the Stable Boy, and 7 Secrets of Successful Self Published Authors, which he self-published. He has been a featured speaker at the West Coast Writer’s Conference, The Havana Book Fair, The Textbook and Academic Authoring Conference, and Florida Writer’s Conference. He also writes an industry thought-leader blog called IndieBookWriters.com

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Three Phases of an Effective Marketing Campaign - recorded webinar

Keith Ogorek — Wed, 19 Jul 2017 16:26:58 GMT

Revision 3 posted to Research by Keith Ogorek on 7/19/2017 4:26:58 PM

In this session, we'll cover the following topics and more:

- Developing an audience profile

- Creating the right title and subtitle, which is one of the first marketing decisions you make

- Using social media and mailing lists to cultivate a reader base

- Planning events to celebrate the publication of your book

- Plus other important elements of an integrated marketing campaign

www.authorlearningcenter.com/.../8311.Three-Phases-of-an-Effective-Marketing-Campaign.mp4

ABOUT THE PRESENTER: Keith Ogorek is the president of the Author Learning Center. He is the author of three books: A Clear View, Eli the Stable Boy, and 7 Secrets of Successful Self Published Authors, which he self-published. He has been a featured speaker at the West Coast Writer’s Conference, The Havana Book Fair, The Textbook and Academic Authoring Conference, and Florida Writer’s Conference. He also writes an industry thought-leader blog called IndieBookWriters.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Three Phases of an Effective Marketing Campaign - recorded webinar

Keith Ogorek — Wed, 19 Jul 2017 16:24:45 GMT

Revision 2 posted to Research by Keith Ogorek on 7/19/2017 4:24:45 PM

You’ve done the hard work of writing your book. Now it’s time to market your title to potential readers. For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this session where we will present the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers.

In this session, we'll cover the following topics and more:

- Developing an audience profile

- Creating the right title and subtitle, which is one of the first marketing decisions you make

- Using social media and mailing lists to cultivate a reader base

- Planning events to celebrate the publication of your book

- Plus other important elements of an integrated marketing campaign

www.authorlearningcenter.com/.../Three-Phases-of-an-Effective-Marketing-Campaign.mp4

ABOUT THE PRESENTER: Keith Ogorek is the president of the Author Learning Center. He is the author of three books: A Clear View, Eli the Stable Boy, and 7 Secrets of Successful Self Published Authors, which he self-published. He has been a featured speaker at the West Coast Writer’s Conference, The Havana Book Fair, The Textbook and Academic Authoring Conference, and Florida Writer’s Conference. He also writes an industry thought-leader blog called IndieBookWriters.com

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar