https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6970/keeping-track-of-current-lifestyle-trends-and-how-they-relate-to-booksen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6970/keeping-track-of-current-lifestyle-trends-and-how-they-relate-to-booksThu, 12 Jul 2018 18:53:13 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dc7c7846-2e16-44fc-87f8-add2069f4a4bCarynn Teyhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/6970/keeping-track-of-current-lifestyle-trends-and-how-they-relate-to-books#commentsCurrent Revision posted to Research by Carynn Tey on 7/12/2018 6:53:13 PM<br /> <p>As the manager of public relations and marketing for Penguin Books Singapore, Carynn Tey must monitor not only book market trends, but also lifestyle trends. What&#39;s the best place to monitor trends? Online, says Tey. Social media and industry-related news sites are the best places to start. She also recommends people watching during your daily commute, paying attention to what people are wearing, how they are talking, what they are reading, and what they are eating. In her job, Tey sees trends shift quickly, such as words that are popular in culture. She believes all of these trends ultimately impact the book market, as books are a part of the life cycle. Tey recommends that authors monitor these types of trends and see them as clues as to what consumers like or are following. </p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-33/Keeping-Track-of-Current-Lifestyle-Trends-and-How-They-Relate-to-Books.mp4">www.authorlearningcenter.com/.../Keeping-Track-of-Current-Lifestyle-Trends-and-How-They-Relate-to-Books.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div>