<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>3 Phases of Book Marketing - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>3 Phases of Book Marketing - Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1</link><pubDate>Mon, 08 Apr 2019 19:45:49 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:39cbac12-620c-48cc-b953-66a0a861b17a</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1#comments</comments><description>Current Revision posted to Research by Keith Ogorek on 4/8/2019 7:45:49 PM&lt;br /&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Instructional Part 1&lt;/strong&gt; &lt;strong&gt;&amp;ndash; &lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-marketing-program-instructional-webinar---month-1" rel="noopener noreferrer" target="_blank"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first instructional webinar explored initiatives that should take place during the writing stage, including:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&amp;nbsp;&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: &lt;br /&gt;Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop.&lt;/p&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Group Coaching Part 1&lt;/strong&gt; &amp;ndash; &lt;strong&gt;&lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first group coaching workshop provided participants with the opportunity to discuss the assigned homework including elevator pitches, share progress, and get advice.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1/revision/6</link><pubDate>Mon, 01 Apr 2019 15:56:25 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:39cbac12-620c-48cc-b953-66a0a861b17a</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1#comments</comments><description>Revision 6 posted to Research by Keith Ogorek on 4/1/2019 3:56:25 PM&lt;br /&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Instructional Part 1&lt;/strong&gt; &lt;strong&gt;&amp;ndash; &lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-marketing-program-instructional-webinar---month-1" rel="noopener noreferrer" target="_blank"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first instructional webinar explored initiatives that should take place during the writing stage, including:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&amp;nbsp;&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: &lt;br /&gt;Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop.&lt;/p&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Group Coaching Part 1&lt;/strong&gt; &amp;ndash; &lt;strong&gt;&lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first group coaching workshop provided participants with the opportunity to discuss the assigned homework including elevator pitches, share progress, and get advice.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1/revision/5</link><pubDate>Thu, 28 Mar 2019 13:20:15 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:39cbac12-620c-48cc-b953-66a0a861b17a</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1#comments</comments><description>Revision 5 posted to Research by Keith Ogorek on 3/28/2019 1:20:15 PM&lt;br /&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Instructional Part 1&lt;/strong&gt; &lt;strong&gt;&amp;ndash; &lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-marketing-program-instructional-webinar---month-1" rel="noopener noreferrer" target="_blank"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first instructional webinar explores initiatives that should take place during the writing stage.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&amp;nbsp;&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: &lt;br /&gt;Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop.&lt;/p&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Group Coaching Part 1&lt;/strong&gt; &amp;ndash; &lt;strong&gt;&lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first group coaching workshop provided participants with the opportunity to discuss the assigned homework including elevator pitches, share progress, and get advice.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1/revision/4</link><pubDate>Fri, 01 Mar 2019 17:56:39 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:39cbac12-620c-48cc-b953-66a0a861b17a</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1#comments</comments><description>Revision 4 posted to Research by Keith Ogorek on 3/1/2019 5:56:39 PM&lt;br /&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Instructional Part 1&lt;/strong&gt; &lt;strong&gt;&amp;ndash; &lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-marketing-program-instructional-webinar---month-1" rel="noopener noreferrer" target="_blank"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first instructional webinar explores initiatives that should take place during the writing stage.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&amp;nbsp;&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: &lt;br /&gt;Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&lt;/p&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Group Coaching Part 1&lt;/strong&gt; &amp;ndash; &lt;strong&gt;&lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first group coaching workshop provided participants with the opportunity to discuss the assigned homework including elevator pitches, share progress, and get advice.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1/revision/3</link><pubDate>Fri, 01 Mar 2019 17:54:55 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:39cbac12-620c-48cc-b953-66a0a861b17a</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1#comments</comments><description>Revision 3 posted to Research by Author Learning Center on 3/1/2019 5:54:55 PM&lt;br /&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Instructional Part 1&lt;/strong&gt; &lt;strong&gt;&amp;ndash; &lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-marketing-program-instructional-webinar---month-1" rel="noopener noreferrer" target="_blank"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first instructional webinar explores initiatives that should take place during the writing stage.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: &lt;br /&gt;Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&lt;/p&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Group Coaching Part 1&lt;/strong&gt; &amp;ndash; &lt;strong&gt;&lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first group coaching workshop provided participants with the opportunity to discuss the assigned homework including elevator pitches, share progress, and get advice.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1/revision/2</link><pubDate>Wed, 27 Feb 2019 14:56:54 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:39cbac12-620c-48cc-b953-66a0a861b17a</guid><dc:creator>Keith Ogorek</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1#comments</comments><description>Revision 2 posted to Research by Keith Ogorek on 2/27/2019 2:56:54 PM&lt;br /&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Instructional Part 1&lt;/strong&gt; &lt;strong&gt;&amp;ndash; &lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-marketing-program-instructional-webinar---month-1" rel="noopener noreferrer" target="_blank"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first instructional webinar explores initiatives that should take place during the writing stage.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: &lt;br /&gt;Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&lt;/p&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Group Coaching Part 1&lt;/strong&gt; &amp;ndash; &lt;strong&gt;&lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first group coaching workshop provided participants with the opportunity to discuss the assigned homework including elevator pitches, share progress, and get advice.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>3 Phases of Marketing Month 1</title><link>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1/revision/1</link><pubDate>Wed, 27 Feb 2019 14:21:52 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:39cbac12-620c-48cc-b953-66a0a861b17a</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/7283/3-phases-of-book-marketing---month-1#comments</comments><description>Revision 1 posted to Research by Author Learning Center on 2/27/2019 2:21:52 PM&lt;br /&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Instructional Part 1&lt;/strong&gt; &lt;strong&gt;&amp;ndash; &lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/building-a-fan-base/7244/3-phases-of-marketing-program-instructional-webinar---month-1" rel="noopener noreferrer" target="_blank"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first instructional webinar explores initiatives that should take place during the writing stage.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Defining what we mean by the term book marketing&lt;br /&gt;&amp;bull; Identifying and understanding the three phases of effective book marketing.&lt;br /&gt;&amp;bull; How to define and reach your target audience&lt;br /&gt;&amp;bull; Building your author platform and creating your elevator pitch&lt;br /&gt;&amp;bull; How to make decisions about a budget and balancing time vs financial investment&lt;br /&gt;&amp;bull; The critical importance of an impactful book title and cover&lt;/p&gt;
&lt;p&gt;HOMEWORK: &lt;br /&gt;Following this session, you will begin defining your target audience and how you can reach them. You will also draft your book&amp;rsquo;s elevator pitch in preparation for the first group coaching workshop on February 26th.&lt;/p&gt;
&lt;p&gt;&lt;span style="text-decoration:underline;"&gt;&lt;strong&gt;Group Coaching Part 1&lt;/strong&gt; &amp;ndash; &lt;strong&gt;&lt;span style="color:#ff0000;"&gt;&lt;a style="color:#ff0000;text-decoration:underline;" href="/marketing/marketing-plan/w/elevator-pitch/7282/3-phases-of-marketing-program-group-coaching-webinar-month-1"&gt;CLICK HERE FOR THE RECORDING!&lt;/a&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;br /&gt;This first group coaching workshop provided participants with the opportunity to discuss the assigned homework including elevator pitches, share progress, and get advice.&lt;/p&gt;
&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item></channel></rss>