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There are many evolving facets to keep up with in the publishing industry. This includes changes on Amazon and social media, and developments in book formats and reader preferences. It’s like you’re constantly chasing a moving target, says book marketing expert and author Desireé Duffy. To be as successful as possible as an author, she suggests reading industry news like Publishers Weekly, in addition to relevant magazines, articles, and bloggers. Working with an author support agency such as Duffy’s company, Black Château Enterprises, can put authors in touch with experts who are up-to-date on the latest trends. Black Château assists authors with all parts of the book publicity and marketing process with a well-rounded, holistic approach.
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