Research

Crack the Code: Mastering Book Categories & BISAC for Better Book Sales

A.G. Billig — Wed, 01 Oct 2025 12:36:09 GMT

Current Revision posted to Research by A.G. Billig on 10/1/2025 12:36:09 PM

Choosing the right book categories and BISAC codes isn't just a detail—it's a powerful strategy that can make or break a book's visibility and sales.

In this practical and eye-opening recorded webinar, self-publishing authors will discover how to turn metadata into a competitive advantage. Hosted by A.G. Billig—renowned author brand architect, book coach, and self-publishing expert—this session cuts through the confusion around BISAC and Amazon categories. With years of experience helping authors become bestsellers and build sustainable careers, A.G. brings clarity, strategy, and actionable tools to a topic most writers overlook.

Whether you're launching your first book or looking to boost your existing titles, this webinar will help you make smarter, more profitable choices about how your book is positioned in the marketplace.

What attendees will gain:

• A clear understanding of how BISAC codes and Amazon categories influence discoverability and sales
•  Proven techniques for selecting categories that maximize visibility and bestseller potential
•  Insider tips for optimizing metadata to align with your author brand and reader expectations
•  Tools and resources to update your current book listings for improved performance

Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../Crack-the-Code_5F00_ALC-Handout.pdf
www.authorlearningcenter.com/.../CracktheCodeMasteringBookCategoriesBISACforBetterBookSales.mp4

About the Presenter:
A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Crack the Code: Mastering Book Categories & BISAC for Better Book Sales

A.G. Billig — Wed, 01 Oct 2025 12:35:55 GMT

Revision 6 posted to Research by A.G. Billig on 10/1/2025 12:35:55 PM

Choosing the right book categories and BISAC codes isn't just a detail—it's a powerful strategy that can make or break a book's visibility and sales.

What attendees will gain:

Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Crack the Code: Mastering Book Categories & BISAC for Better Book Sales

A.G. Billig — Wed, 01 Oct 2025 12:35:10 GMT

Revision 5 posted to Research by A.G. Billig on 10/1/2025 12:35:10 PM

Choosing the right book categories and BISAC codes isn't just a detail—it's a powerful strategy that can make or break a book's visibility and sales.

In this practical and eye-opening recorded webinar, self-publishing authors will discover how to turn metadata into a competitive advantage. Hosted by A.G. Billig—renowned author brand architect, book coach, and self-publishing expert—this session cuts through the confusion around BISAC and Amazon categories. With years of experience helping authors become bestsellers and build sustainable careers, A.G. brings clarity, strategy, and actionable tools to a topic most writers overlook.

What attendees will gain:

Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Crack the Code: Mastering Book Categories & BISAC for Better Book Sales

A.G. Billig — Wed, 01 Oct 2025 12:34:45 GMT

Revision 4 posted to Research by A.G. Billig on 10/1/2025 12:34:45 PM

Choosing the right book categories and BISAC codes isn't just a detail—it's a powerful strategy that can make or break a book's visibility and sales.

In this practical and eye-opening recorded webinar, self-publishing authors will discover how to turn metadata into a competitive advantage. Hosted by A.G. Billig—renowned author brand architect, book coach, and self-publishing expert—this session cuts through the confusion around BISAC and Amazon categories. With years of experience helping authors become bestsellers and build sustainable careers, A.G. brings clarity, strategy, and actionable tools to a topic most writers overlook.

What attendees will gain:

Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Crack the Code: Mastering Book Categories & BISAC for Better Book Sales

A.G. Billig — Wed, 01 Oct 2025 12:30:40 GMT

Revision 3 posted to Research by A.G. Billig on 10/1/2025 12:30:40 PM

Choosing the right book categories and BISAC codes isn't just a detail—it's a powerful strategy that can make or break a book's visibility and sales.

In this practical and eye-opening recorded webinar, self-publishing authors will discover how to turn metadata into a competitive advantage. Hosted by A.G. Billig—renowned author brand architect, book coach, and self-publishing expert—this session cuts through the confusion around BISAC and Amazon categories. With years of experience helping authors become bestsellers and build sustainable careers, A.G. brings clarity, strategy, and actionable tools to a topic most writers overlook.

What attendees will gain:

Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Crack the Code: Mastering Book Categories & BISAC for Better Book Sales

A.G. Billig — Wed, 01 Oct 2025 12:30:26 GMT

Revision 2 posted to Research by A.G. Billig on 10/1/2025 12:30:26 PM

What attendees will gain:

Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Crack the Code: Mastering Book Categories & BISAC for Better Book Sales

Author Learning Center — Wed, 01 Oct 2025 12:08:06 GMT

Revision 1 posted to Research by Author Learning Center on 10/1/2025 12:08:06 PM

What attendees will gain:

• A clear understanding of how BISAC codes and Amazon categories influence discoverability and sales
•  Proven techniques for selecting categories that maximize visibility and bestseller potential
•  Insider tips for optimizing metadata to align with your author brand and reader expectations
•  Tools and resources to update your current book listings for improved performance

Don’t leave your book’s success to chance. Learn how to crack the code and take control of your book’s sales trajectory with guidance from a trusted publishing professional.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The POEM Method of Book Marketing

Keith Ogorek — Tue, 08 Apr 2025 14:20:58 GMT

Current Revision posted to Research by Keith Ogorek on 4/8/2025 2:20:58 PM

Publicity
Online
Events
Multi-media

The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book.

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-Handout.pdf
www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-White-Paper.pdf

www.authorlearningcenter.com/.../ThePOEMMethodofBookMarketing.mp4

About the Presenter:
As an industry thought leader, Keith Ogorek has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. He has authored three books and is working on a fourth, and has written a number of helpful white papers including the popular '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as GenreLA, The Singapore Writer’s Festival, Havana Book Fair and the Florida Writers Conference. In addition, he is a regular webinar presenter for The Author Learning Center.

Tags: fiction, Nonfiction, Recorded Webinar

The 3 Phases of Effective Book Marketing

Keith Ogorek — Tue, 08 Apr 2025 14:20:44 GMT

Current Revision posted to Research by Keith Ogorek on 4/8/2025 2:20:44 PM

You’ve done the hard work of writing. Now it’s time to market your title to potential readers.

For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this recorded session where ALC President Keith Ogorek presents the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers. In this session, Keith will cover the following topics and more:

• Developing an audience profile
• Creating the right title and subtitle, which is one of the first marketing decisions you’ll make
• Using social media and mailing lists to cultivate a reader base
• Planning events to celebrate the publication of your book
• Plus, other important elements of an integrated book marketing campaign

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_3-Phases-of-Marketing_5F00_Ogorek.pdf
www.authorlearningcenter.com/.../The3PhasesofEffectiveBookMarketing082024.mp4
About the Presenter:
As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, The Havana Book Fair, GenreLA, and California Creative Writers Conference, just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center.

Tags: fiction, Nonfiction, Recorded Webinar

How to Leverage Tech Marketing Strategies to Supercharge Your Author Career

Russell Nohelty — Thu, 03 Oct 2024 21:23:07 GMT

Current Revision posted to Research by Russell Nohelty on 10/3/2024 9:23:07 PM

Technology and business articles can be founts of knowledge for authors, but reading them can be very confusing.

Join USA Today bestselling author Russell Nohelty as he lays out a glossary of the important terms to pay attention to so authors can understand and take advantage of them.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../Nohelty_5F00_Tech-Marketing-Strategies_5F00_ALC-Handout.pdf
www.authorlearningcenter.com/.../HowtoLeverageTechMarketingStrategiestoSuperchargeYourAuthorCareer.mp4

About the Presenter:
Russell Nohelty is a USA Today bestselling author, and speaker. He runs Wannabe Press (www.wannabepress.com) and is the Co-founder of Writer MBA and The Future of Publishing. Russell is also the host of The Author Ecosystem and Kickstart Your Book Sales podcasts. He is the author of many novels and graphic novels including 'The Godsverse Chronicles', 'The Obsidian Spindle Saga', and 'Ichabod Jones: Monster Hunter'. Russell is the Editor of The Author Stack, an online magazine, and has exhibited at over 150 events during his career.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Leverage Tech Marketing Strategies to Supercharge Your Author Career

Author Learning Center — Thu, 03 Oct 2024 21:19:59 GMT

Revision 1 posted to Research by Author Learning Center on 10/3/2024 9:19:59 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The 3 Phases of Effective Book Marketing

Keith Ogorek — Tue, 20 Aug 2024 20:25:52 GMT

Revision 6 posted to Research by Keith Ogorek on 8/20/2024 8:25:52 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The 3 Phases of Effective Book Marketing

Author Learning Center — Tue, 20 Aug 2024 20:24:13 GMT

Revision 5 posted to Research by Author Learning Center on 8/20/2024 8:24:13 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The POEM Method of Book Marketing

Keith Ogorek — Thu, 26 May 2022 20:40:58 GMT

Revision 8 posted to Research by Keith Ogorek on 5/26/2022 8:40:58 PM

Publicity
Online
Events
Multi-media

The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book.

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-Handout.pdf
www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-White-Paper.pdf

www.authorlearningcenter.com/.../ThePOEMMethodofBookMarketing.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The POEM Method of Book Marketing

Keith Ogorek — Thu, 26 May 2022 20:40:39 GMT

Revision 7 posted to Research by Keith Ogorek on 5/26/2022 8:40:39 PM

Publicity
Online
Events
Multi-media

The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book.

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-Handout.pdf
www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-White-Paper.pdf

www.authorlearningcenter.com/.../ThePOEMMethodofBookMarketing.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The POEM Method of Book Marketing

Author Learning Center — Thu, 26 May 2022 20:03:44 GMT

Revision 6 posted to Research by Author Learning Center on 5/26/2022 8:03:44 PM

Publicity
Online
Events
Multi-media

The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book.

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-Handout.pdf
www.authorlearningcenter.com/.../ALC_2D00_POEM-Method-White-Paper.pdf

www.authorlearningcenter.com/.../ThePOEMMethodofBookMarketing.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The POEM Method of Book Marketing - recorded webinar

Keith Ogorek — Wed, 14 Apr 2021 12:24:23 GMT

Revision 5 posted to Research by Keith Ogorek on 4/14/2021 12:24:23 PM

Confused about how to do book marketing? Keith Ogorek, President of the Author Learning Center, provides a simple way to build a marketing plan that will take some of the mystery out of the process. Any good, integrated marketing campaign has four key activities: Publicity. Online. Events. Multi-media. The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book.

Here is a handout on the topic:
www.authorlearningcenter.com/.../ALC-_2D00_-The-POEM-Method-of-Book-Marketing.pdf

www.authorlearningcenter.com/.../The-POEM-Method-of-Book-Marketing.mp4

About the Presenter:

Keith Ogorek is the President of the Author Learning Center. He has authored three books, A Clear View, Eli the Stable Boy, and 7 Secrets of Successful Self-Published Authors. You will also find him speaking at leading industry events such as the Indie and Digital Author conference, Textbook and Academic Authoring Conference, Greater Los Angeles Writers Society, The Singapore Writer’s Festival, Havana Book Fair, and the Florida Writers Conference.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

4 Steps to Enhance Book Discovery by Knowing Your Writing Style

Don Seitz — Mon, 12 Apr 2021 12:05:49 GMT

Current Revision posted to Research by Don Seitz on 4/12/2021 12:05:49 PM

Do you recognize the name Robert Galbraith, the author of The Cuckoo's Calling? If not, ask J. K. Rowling. That's because they are the same person and Inkubate’s “who do you write like?” technology discovered this truth.

In this webinar, you will learn about their story. But, more importantly, you will learn how understanding the answer to "who do you write like?" can benefit you as an author. Chief Executive Officer Don Seitz will demonstrate live how Inkubate’s writing style analytics tool answers that question. He will also review how knowing your writing style can enhance your book discovery, and offer steps you can follow to find an audience for your book and connect with them.

Inkubate delivers each of its author clients fascinating insights into who he or she writes like and the readers already primed to like his or her writing style. Following the webinar, you will have the opportunity to download a free marketing guide to follow the path to finding your audience and getting your book discovered.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ScoreIt_2100_-_2D00_-Four-Steps-to-Discovery-_2D00_-ALC.pdf

www.authorlearningcenter.com/.../4StepsSeitz.mp4

Don Seitz is Chief Executive Officer of Inkubate, the writing style analytics technology company that helps self-published authors find and connect with their audience. He also sits on the Princeton Entrepreneurship Council managing alumni initiatives across the University’s entrepreneurial ecosystem. Before co-founding Inkubate, Don was an executive at Author Solutions, a global self-publishing company. Prior to his tenure there, Don was CEO or COO of a number of technology and application software companies. He began his career at IBM in a variety of sales, marketing and product management roles. Additionally, Don sits on several non-profit advisory boards. He received a BA in Economics from Princeton University and an MBA from Harvard Business School.

Tags: fiction, Subscriber, Recorded Webinar

How Marketing Tools for Fiction and Nonfiction Books Can Differ

Allie Pleiter — Fri, 13 Nov 2020 21:29:03 GMT

Current Revision posted to Research by Allie Pleiter on 11/13/2020 9:29:03 PM

What works when marketing nonfiction books can be very different from what works when marketing fiction books. Bestselling author, speaker, and book coach Allie Pleiter has published over 50 books, both fiction and nonfiction, and has sold over 1.5 million books worldwide. This success is due in part to how she approaches her marketing. For her nonfiction work, Pleiter uses in-person presentations and speaking engagements to connect with readers and potential coaching clients. For her multiple inspirational romance series, she puts a lot more effort behind social media and having a presence on multiple platforms, but feels strongly that word of mouth is still the best marketing tool for fiction.
www.authorlearningcenter.com/.../HowMarketingToolsforFictionandNonfictionBooksCanDiffer.mp4

Tags: fiction, Nonfiction, Subscriber, video

How Marketing Tools for Fiction and Nonfiction Books Can Differ

Author Learning Center — Fri, 13 Nov 2020 18:47:05 GMT

Revision 1 posted to Research by Author Learning Center on 11/13/2020 6:47:05 PM

Tags: fiction, Nonfiction, Subscriber, video