Building a Fan Base

Converting Readers into Long-term Fans

Beth Kallman Werner — Thu, 17 Apr 2025 12:28:38 GMT

Current Revision posted to Building a Fan Base by Beth Kallman Werner on 4/17/2025 12:28:38 PM

In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner provides tips and suggestions for attracting readers and turning them into long-term fans. She offers ideas and specific ways to stay in touch, keep fans engaged, maintain mindshare between title launches, and build relationships that can turn passive readers into active supporters. This session included an informative Q&A at the end, so stick around for the helpful book marketing answers!

www.authorlearningcenter.com/.../ConvertingReadersintoLongtermFans.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Tips for Building Awareness for a Published Book - It’s Never Too Late

Beth Kallman Werner — Thu, 17 Apr 2025 12:03:15 GMT

Current Revision posted to Building a Fan Base by Beth Kallman Werner on 4/17/2025 12:03:15 PM

Book marketing advisor and Author Connections President Beth Kallman Werner wants authors to know that it's never too late to create a marketing plan for your book. Even if it's already published and has been out in the marketplace for some time, there are still many things authors can do to create awareness for their book. Werner focuses on 3 key areas with her clients when building a marketing plan: book reviews, book awards and contests, and online advertising. If your book includes universal themes or topics and is well written, you can start building a fan base at any time. Start today!

CLICK HERE to review Beth Kallman Werner's previously recorded webinars on book marketing for more information.

www.authorlearningcenter.com/.../TipsforBuildingAwarenessforaPublishedBook.mp4

Tags: fiction, Nonfiction, video

From Unknown to Unstoppable: 3 Essential Tools to Build Your Author Audience and Sell More Books

A.G. Billig — Wed, 19 Feb 2025 21:49:39 GMT

Current Revision posted to Building a Fan Base by A.G. Billig on 2/19/2025 9:49:39 PM

Are you a beginner or aspiring author struggling to find readers for your books? Building an audience might seem overwhelming, but it’s the cornerstone of a successful author career. In this webinar, A.G. Billig—self-publishing expert, book coach, and bestselling author—will guide you step-by-step through the three essential tools you need to attract readers, grow your platform, and turn followers into fans. What You’ll Learn:

• Why having an engaged audience is the key to consistent book sales and long-term success.
•  How to set up a professional author website with a lead magnet that converts visitors into loyal readers.
•  Strategies for choosing the best social media platform to connect authentically with your audience while simplifying your marketing efforts.
•  How to use email marketing to nurture relationships with your readers and drive consistent book sales.

By the end of this webinar, you’ll have a clear, actionable plan to overcome overwhelm, grow your audience, and take your first steps toward becoming an unstoppable author.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../From-Unknown-to-Unstoppable_5F00_Handout_5F00_ALC.pdf
www.authorlearningcenter.com/.../FromUnknowntoUnstoppable3EssentialToolstoBuildYourAuthorAudienceandSellMoreBooks.mp4

About the Presenter:
A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of the award-winning educational center Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and helped authors just like you to achieve number one bestseller status.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

From Unknown to Unstoppable: 3 Essential Tools to Build Your Author Audience and Sell More Books

Author Learning Center — Wed, 19 Feb 2025 21:45:17 GMT

Revision 2 posted to Building a Fan Base by Author Learning Center on 2/19/2025 9:45:17 PM

By the end of this webinar, you’ll have a clear, actionable plan to overcome overwhelm, grow your audience, and take your first steps toward becoming an unstoppable author.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

From Unknown to Unstoppable: 3 Essential Tools to Build Your Author Audience and Sell More Books

Author Learning Center — Wed, 19 Feb 2025 21:45:03 GMT

Revision 1 posted to Building a Fan Base by Author Learning Center on 2/19/2025 9:45:03 PM

By the end of this webinar, you’ll have a clear, actionable plan to overcome overwhelm, grow your audience, and take your first steps toward becoming an unstoppable author.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Focus Book Marketing Efforts and Be Consistent When on a Budget

David Hancock — Fri, 06 Dec 2024 19:39:28 GMT

Current Revision posted to Building a Fan Base by David Hancock on 12/6/2024 7:39:28 PM

Morgan James Publishing founder and bestselling author David Hancock believes authors need "multiple weapons" when it comes to book marketing, and that it doesn't have to cost a lot of money. The key, he says, is getting yourself out there consistently to create awareness. Studies have shown that people need to hear your message or hear about your book numerous times before they are willing to consider buying. To create this awareness, Hancock suggests authors create a presence on social media, build an email marketing list, and utilize local media. All of these efforts work together to shorten the time frame it takes for people to recognize you or your book, and potentially make the purchase. Hancock recommends authors try to accomplish five marketing-related tasks a day, and to exercise patience. It will take time and persistence to create awareness for your work.

www.authorlearningcenter.com/.../HowtoFocusBookMarketingEffortsandBeConsistentWhenonaBudget.mp4

Tags: fiction, Nonfiction, video

How to Focus Book Marketing Efforts and Be Consistent When on a Budget

David Hancock — Fri, 06 Dec 2024 15:27:57 GMT

Revision 1 posted to Building a Fan Base by David Hancock on 12/6/2024 3:27:57 PM

TBD

Powerful Strategies for Marketing Children's Books

Sheri Fink — Wed, 24 Jul 2024 13:09:29 GMT

Current Revision posted to Building a Fan Base by Sheri Fink on 7/24/2024 1:09:29 PM

Have you ever dreamed of writing a children's book?

Marketing is one of the biggest challenges aspiring children's authors face along their journey. Join #1 best-selling author Sheri Fink to learn powerful and proven marketing strategies to reach more readers and increase your online and offline book sales. Discover and leverage new opportunities and mindset strategies to up-level your author career for maximum success, fun, and fulfillment while selling more children's books and making a bigger difference.

Here is handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Marketing-Childrens-2024_5F00_Fink_5F00_Jun2824.pdf
www.authorlearningcenter.com/.../PowerfulStrategiesforMarketingChildrensBooks24.mp4

About the Presenter:
Sheri is an inspirational speaker, #1 best-selling author, and president of Whimsical World, an empowering brand created by Sheri and Derek Taylor Kent with a mission is to inspire, delight, and educate children of all ages while planting seeds of self-esteem and high achievement. She loves to write – seventeen books so far spanning 3 genres, including her beloved “The Little Series” children's books and “InstaGrateful: Finding Your Bliss in a Social Media World”. Sheri's newest book, “Magenta”, is an enchanting children's picture book about a magical kitten who discovers what matters most and finds where she truly belongs. Sheri has traveled the world inspiring audiences of all ages to believe in themselves, dream bigger dreams, and take action to live their best lives. CBS Los Angeles selected her as one of the top 3 authors in her local area, a distinction she shares with Dean Koontz, and her books have been honored with over 35 awards, including 3 gold medals in the Readers Favorite International Book Awards. Sheri is also a recipient of the prestigious Gold Mom’s Choice Award, honoring the best in family-friendly entertainment.

Tags: Children’s Books, fiction, Nonfiction, Teen and Young Adult, Subscriber, Recorded Webinar

What Authors Need to Know About Inbound vs Outbound Marketing

Caren Wolfe — Fri, 15 Mar 2024 19:37:21 GMT

Current Revision posted to Building a Fan Base by Caren Wolfe on 3/15/2024 7:37:21 PM

The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound" efforts and "outbound" efforts. Per W Publishing Group Vice President of Marketing Caren Wolfe, inbound marketing initiatives for authors are where you promote to readers that are already familiar with you because they follow you on social media or have signed up for you email list. Wolfe calls these readers your "uber fans" because if you promote or share content, they are more likely to engage.

Outbound marketing initiatives are where you try to reach readers in your target audience that don't already know about you and your work. These potential readers are likely to be interested in your work or have a felt need you address. Efforts can include paid advertising, paid email promotions, and Google or Amazon ads. In Wolfe's experience, Google and Amazon ads are most effective for reaching a broad audience quickly. You can target age demographics with the ads and see helpful analytics on how they perform.

www.authorlearningcenter.com/.../WhatAuthorsNeedtoKnowAboutInboundvsOutboundMarketing.mp4

Tags: fiction, Nonfiction, video

How Authors Can Reach Their Audience in the Christian Book Market

Caren Wolfe — Fri, 15 Mar 2024 19:35:19 GMT

Current Revision posted to Building a Fan Base by Caren Wolfe on 3/15/2024 7:35:19 PM

Caren Wolfe, Vice President of Marketing with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, works with many authors of Christian and faith-based books who desire to have their messages and stories reach their target readers. A key channel she encourages Christian authors to explore is the 350K+ churches in the United States, covering all denominations. When her team has an author and book they want to market to this audience, they review the messages and determine who will resonate with the content most. If the book will resonate with pastors, for example, they will promote the book through vendors such as Outreach Media and send a paid email blast to a segmented list. They will also target this group through social media ads and Google ads using keywords and felt needs pastors are searching for online.

www.authorlearningcenter.com/.../HowAuthorsCanReachTheirAudienceintheChristianBookMarket.mp4

Tags: Christian Books & Bibles, fiction, Self-Help, Nonfiction, Religion and Spirituality, Biographies and Memoirs, video, Religious and Inspirational

What Authors Need to Know About Inbound vs Outbound Marketing

Caren Wolfe — Fri, 15 Mar 2024 17:58:38 GMT

Revision 2 posted to Building a Fan Base by Caren Wolfe on 3/15/2024 5:58:38 PM

The most effective book marketing plans include promotional efforts through many different channels including online media, traditional media, paid advertising, in-person events, social media, and more. In the world of marketing, there are "inbound" efforts and "outbound" efforts. Per W Publishing Group Vice President of Marketing Caren Wolfe, inbound marketing initiatives for authors are where you promote to readers that are already familiar with your because they follow you on social media or have signed up for you email list. Wolfe calls these readers your "uber fans" because if you promote or share content, they are more likely to engage.

Outbound marketing initiatives are where you try to reach readers in your target audience that don't already know about you and your work. These potential readers are likely to be interested in your work or have a felt need you address. Efforts can include paid advertising, paid email promotions, and Google or Amazon ads. In Wolfe's experience, Google and Amazon ads are most effective for reaching a broad audience quickly. You can target age demographics with the ads and see helpful analytics on how they perform.

www.authorlearningcenter.com/.../WhatAuthorsNeedtoKnowAboutInboundvsOutboundMarketing.mp4

Tags: fiction, Nonfiction, video

What Authors Need to Know About Inbound vs Outbound Marketing

Caren Wolfe — Thu, 14 Mar 2024 20:31:58 GMT

Revision 1 posted to Building a Fan Base by Caren Wolfe on 3/14/2024 8:31:58 PM

W Publishing Group VP of Marketing Caren Wolfe explains the differences between inbound and outbound marketing, and how both are needed in a book marketing plan.

www.authorlearningcenter.com/.../WhatAuthorsNeedtoKnowAboutInboundvsOutboundMarketing.mp4

Tags: fiction, Nonfiction, video

How Authors Can Reach Their Audience in the Christian Book Market

Caren Wolfe — Thu, 14 Mar 2024 20:29:51 GMT

Revision 1 posted to Building a Fan Base by Caren Wolfe on 3/14/2024 8:29:51 PM

W Publishing Group VP of Marketing Caren Wolfe discusses how authors can reach Christian audiences including churches and priests.

www.authorlearningcenter.com/.../HowAuthorsCanReachTheirAudienceintheChristianBookMarket.mp4

Tags: Christian Books & Bibles, fiction, Self-Help, Nonfiction, Religion and Spirituality, Biographies and Memoirs, video, Religious and Inspirational

How to Successfully Repurpose Your Book’s Content

Russell Nohelty — Thu, 15 Feb 2024 21:15:35 GMT

Current Revision posted to Building a Fan Base by Russell Nohelty on 2/15/2024 9:15:35 PM

You've written a novel or nonfiction book, now what? These days, books are only the beginning of the possibilities that exist for authors and storytellers. Once you've written your story, the opportunities for how to transform that single work into multiple revenue streams are virtually boundless. Join USA Today bestselling author Russell Nohelty as he walks you through several unique ways that you can repurpose your book, fiction or nonfiction, across multiple platforms, in various formats, and through different forms of media to make the most profitable and successful use of your book, so you can set yourself up to thrive in 2024 and beyond.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../3858.ALC-How-to-Repurpose-Your-Book_2700_s-Content_5F00_Handout.pdf
www.authorlearningcenter.com/.../HowtoSuccessfullyRepurposeYourBooksContent24.mp4

About the Presenter:
Russell Nohelty is a USA Today bestselling author, and speaker. He runs Wannabe Press (www.wannabepress.com) and is the co-founder of Writer MBA (www.kickstartyournovel.com), which helps authors make more money selling direct and on retailers. He is the author of 'The Godsverse Chronicles', 'The Obsidian Spindle Saga', and 'Ichabod Jones: Monster Hunter', along with the editor of the 'Cthulhu is Hard to Spell' anthology series. He is also the creator of the 200 episode podcast, The Complete Creative, and has exhibited at over 150 events during his career. Russell has turned his own books into movie scripts, audio dramas, comic books, and more.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Importance of Cultivating Personal Relationships to Build Awareness and Reach Readers

John Andrade — Fri, 08 Dec 2023 17:41:46 GMT

Current Revision posted to Building a Fan Base by John Andrade on 12/8/2023 5:41:46 PM

While many authors strive to reach national or even global recognition for their work, the best place to start building awareness is in your local community, per Nelson Books Senior Marketing Director John Andrade. Not only can you establish personal relationships, but you can also test out various strategies such as speaking. He recommends approaching your local businesses and organizations and introducing yourself and your work. You can secure signings, speaking engagements, and more. The more you have face-to-face meetings and engagements, the stronger you'll be.

In addition, Andrade recommends attending writer's conferences and workshops to meet other writers and people in the industry. Having this comradery is a great way to feel supported.

www.authorlearningcenter.com/.../TheImportanceofCultivatingPersonalRelationshipstoBuildAwarenessandReachReaders.mp4

Tags: fiction, Nonfiction, video

How Authors Can Find the Most Effective Marketing Channels for Their Book

Mark Glesne — Fri, 08 Dec 2023 16:16:43 GMT

Current Revision posted to Building a Fan Base by Mark Glesne on 12/8/2023 4:16:43 PM

Mark Glesne, Senior Marketing Director at HarperCollins Christian Publishing, discusses the two primary channels for book selling, and how an author's perspective or vision plays a key role in determining which channels will work best for a book.

www.authorlearningcenter.com/.../HowAuthorsCanFindtheMostEffectiveMarketingChannelsforTheirBook.mp4

Tags: fiction, Nonfiction, video

The Importance of Cultivating Personal Relationships to Build Awareness and Reach Readers

John Andrade — Mon, 20 Nov 2023 21:23:32 GMT

Revision 5 posted to Building a Fan Base by John Andrade on 11/20/2023 9:23:32 PM

While many authors strive to reach national or even global recognition for their work, the best place to start building awareness is in your local community, per Nelson Books Senior Marketing Manager John Andrade. Not only can you establish personal relationships, but you can also test out various strategies such as speaking. He recommends approaching your local businesses and organizations and introducing yourself and your work. You can secure signings, speaking engagements, and more. The more you have face-to-face meetings and engagements, the stronger you'll be.

In addition, Andrade recommends attending writer's conferences and workshops to meet other writers and people in the industry. Having this comradery is a great way to feel supported.

www.authorlearningcenter.com/.../TheImportanceofCultivatingPersonalRelationshipstoBuildAwarenessandReachReaders.mp4

Tags: fiction, Nonfiction, video

The Importance of Cultivating Personal Relationships to Build Awareness and Reach Readers

John Andrade — Mon, 20 Nov 2023 18:45:05 GMT

Revision 4 posted to Building a Fan Base by John Andrade on 11/20/2023 6:45:05 PM

While many authors strive to reach national or even global recognition for their work, the best place to start building awareness is in your local community, per Nelson Books Senior Marketing Manager John Andrade. You can not only establish personal relationships, but also test out various strategies such as speaking. He recommends approaching your local businesses and organizations and introducing yourself and your work. You can secure signings, speaking engagements, and more. The more you have face-to-face meetings and engagements, the stronger you'll be.

In addition, Andrade recommends attending writer's conferences and workshops to meet other writers and people in the industry. Having this comradery is a great way to feel supported.

www.authorlearningcenter.com/.../TheImportanceofCultivatingPersonalRelationshipstoBuildAwarenessandReachReaders.mp4

Tags: fiction, Nonfiction, video

The Importance of Cultivating Personal Relationships to Build Awareness and Reach Readers

John Andrade — Mon, 20 Nov 2023 15:43:23 GMT

Revision 3 posted to Building a Fan Base by John Andrade on 11/20/2023 3:43:23 PM

Nelson Books Senior Marketing Manager John Andrade advises authors to start local with creating relationships and awareness for their work.

www.authorlearningcenter.com/.../TheImportanceofCultivatingPersonalRelationshipstoBuildAwarenessandReachReaders.mp4

Tags: fiction, Nonfiction, video

The Importance of Cultivating Personal Relationships to Build Awareness and Reach Readers

John Andrade — Mon, 20 Nov 2023 15:42:25 GMT

Revision 2 posted to Building a Fan Base by John Andrade on 11/20/2023 3:42:25 PM

Nelson Books Senior Marketing Manager John Andrade advises authors to start local with creating relationships and awareness for their work.

www.authorlearningcenter.com/.../TheImportanceofCultivatingPersonalRelationshipstoBuildAwarenessandReachReaders.mp4

Tags: fiction, Nonfiction, video