https://www.authorlearningcenter.com/marketing/media/en-USTelligent Community 10https://www.authorlearningcenter.com/marketing/media/w/online/8460/create-impactful-and-ethical-content-using-ai-as-your-writing-partner?CommentId=3542ff43-0ac6-4ef4-b226-d9beb390f32eMon, 24 Nov 2025 13:38:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3542ff43-0ac6-4ef4-b226-d9beb390f32eAuthor Learning CenterHello, we have a section of the ALC website dedicated to the topic of writer's block, you can find it here: https://www.authorlearningcenter.com/writing/managing-your-writing-life/w/writer-s-blockhttps://www.authorlearningcenter.com/marketing/media/w/online/8460/create-impactful-and-ethical-content-using-ai-as-your-writing-partner?CommentId=2d4bfe29-e9bf-419f-9119-63ef749cd1bcFri, 21 Nov 2025 21:02:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2d4bfe29-e9bf-419f-9119-63ef749cd1bcLorie BaileyHelp with writers blockhttps://www.authorlearningcenter.com/marketing/media/w/online/8460/create-impactful-and-ethical-content-using-ai-as-your-writing-partner?CommentId=652c804b-622c-4e96-89e6-b587c5937121Fri, 21 Nov 2025 21:02:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:652c804b-622c-4e96-89e6-b587c5937121Lorie BaileyHelp with writers blockhttps://www.authorlearningcenter.com/marketing/media/w/online/8460/create-impactful-and-ethical-content-using-ai-as-your-writing-partnerThu, 20 Nov 2025 21:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4f0b37e1-6b1d-49dc-93c9-4b6f7626ef63Cathy FyockIn this course, attendees learn how to harness the power of AI to produce compelling, ethical, and authentic content. Author and book coach Cathy Fyock explores what types of content to feed AI tools, effective prompting techniques to generate high-quality outputs, and strategies to eliminate AI fingerprints for more natural results. Whether you're a content creator, marketer, or writer, this course will equip you with the skills to collaborate ethically and confidently with AI to enhance your writing process. Here is the handout referenced in the session: www.authorlearningcenter.com/.../AI-Writing-Partner_5F00_ALC-Handout.pdf www.authorlearningcenter.com/.../CreateImpactfulandEthicalContentUsingAIasYourWritingPartner.mp4 About the Presenter: Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 12 books, including “On Your Mark”, “Blog2Book”, “Authority”, “My New Book: The Upcoming Message that will Change the World”, and her newest book, “Writer Crisis Hotline”, co-authored with Allie Pleiter. Cathy's book, “The Speaker Author: Sell More Books and Book More Speeches”, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 250 professionals become published authors. She believes that authors change the world, one word at a time.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/media/w/online/8282/using-ai-to-promote-your-book-and-more?CommentId=4b2981c0-bb6c-44e0-951e-f94436319b25Fri, 27 Jun 2025 19:54:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4b2981c0-bb6c-44e0-951e-f94436319b25Margaret Peppercurious about its use to promote marketing of my first bookhttps://www.authorlearningcenter.com/marketing/media/w/book-trailers/5448/utilizing-a-book-trailer-in-your-marketing-efforts---video?CommentId=4510dad7-4c71-49c5-987c-36dda64da056Tue, 27 Aug 2024 11:55:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4510dad7-4c71-49c5-987c-36dda64da056Author Learning CenterAs an independent or self-published author, you will be responsible for posting your book trailer online and sharing it. You can post it on your website, social media pages, or event create a YouTube channel if you plan to create and share more video content. If you are a traditionally published author and your publisher creates a book trailer for you, they will likely post it on their website and social media/YouTube pages, but you can share it as well.https://www.authorlearningcenter.com/marketing/media/w/book-trailers/5448/utilizing-a-book-trailer-in-your-marketing-efforts---video?CommentId=f22e0e13-4b37-429d-9174-67a6cd2209bdMon, 26 Aug 2024 14:09:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f22e0e13-4b37-429d-9174-67a6cd2209bdLaura WattsWho decides when the trailer is aired and how often?https://www.authorlearningcenter.com/marketing/media/w/radio/5324/4-steps-to-pitch-a-podcast---podcast?CommentId=12140b69-07b7-45e7-945c-e63a3f04e5feMon, 10 Jun 2024 12:21:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:12140b69-07b7-45e7-945c-e63a3f04e5feAuthor Learning CenterHello, the session handout has been added to the video page for this topic, which you can find here: https://www.authorlearningcenter.com/marketing/media/w/radio/5325/4-steps-to-pitch-a-podcast---videohttps://www.authorlearningcenter.com/marketing/media/w/radio/5325/4-steps-to-pitch-a-podcast---videoMon, 10 Jun 2024 12:16:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9976c2e7-0eef-4d9a-ad09-9b26111677e1Stephanie BarkoDiscover four critical elements of a pitch that can get you booked as a guest on a radio show or podcast. Literary publicist Stephanie Barko breaks down how to sell your book and yourself as a good guest, from the initial email to your talking points once you have the gig. Here is the handout referenced in the session: www.authorlearningcenter.com/.../4-Steps-to-Pitch-a-Podcast.pdf www.authorlearningcenter.com/.../StephanieBarko4StepstoPitchaPodcast.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/media/w/radio/5324/4-steps-to-pitch-a-podcast---podcast?CommentId=88219c4a-92e6-495d-8656-6f203f54b575Sat, 08 Jun 2024 12:22:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:88219c4a-92e6-495d-8656-6f203f54b575Terrie Fahningbullyinghttps://www.authorlearningcenter.com/marketing/media/w/radio/5324/4-steps-to-pitch-a-podcast---podcast?CommentId=5ef1e6ae-ed0f-4ddf-84ac-6f77a8eebb87Sat, 08 Jun 2024 12:01:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5ef1e6ae-ed0f-4ddf-84ac-6f77a8eebb87Terrie FahningCan I get the templatehttps://www.authorlearningcenter.com/marketing/media/w/online/8348/the-benefits-of-digital-media-opportunities-for-authors-vs-traditionalFri, 16 Feb 2024 21:31:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1af5827d-8fed-4b67-8374-31a69027edf5Allison CarterPer W Publishing Group Publicity Director Allison Carter, traditional media such as television and radio are still the "bread and butter" of publicity opportunities for authors. There is still a lot of prestige around getting interviews on major television and radio programs. What authors may not know is how much conversion there can be in the digital space. Per Carter, an author's reach is much greater online because you are not limited to the audience segment that happens to tune in. Because of SEO (search engine optimization) and algorithms, an author's discoverability is much greater online, especially through social channels like YouTube, Instagram, or TikTok. These users that are discovering your online content are much more intentional with how they engage. www.authorlearningcenter.com/.../TheBenefitsofDigitalMediaOpportunitiesforAuthorsvsTraditional.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/media/w/online/8340/how-to-secure-media-opportunities-for-authors-of-faith-based-booksFri, 02 Feb 2024 20:17:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:383f44ae-b70a-437a-af82-17fbc6849d1dElizabeth HawkinsAs a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins works with authors of trade and nonfiction books including faith-based, general interest, sports, and more, all with an inspirational message. In her experience, she has found the best way to secure media opportunities is to simply reach out. When trying to garner publicity for a faith-based book, Hawkins encourages authors to make a top 20 list of the media outlets where they'd like to secure an opportunity. Gather the information and contacts and do some old-fashioned networking, she says. In addition, Hawkins recommends that authors have a one-sheet or sell sheet prepared that they can email or leave behind. This is a one-page document that includes essential information about you and your book including a cover image, author bio, summary of the book, and more. www.authorlearningcenter.com/.../HowtoSecureMediaOpportunitiesforAuthorsofFaithBasedBooks.mp4Christian Books & BiblesfictionNonfictionReligion & Spiritualitybiographies & memoirsvideohttps://www.authorlearningcenter.com/marketing/media/w/online/8311/how-ai-can-benefit-authors-and-the-publishing-industryFri, 08 Dec 2023 17:40:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dd828460-4d1c-4fb5-ac1d-3a832808750bJohn AndradeAI (artificial intelligence) is a trending and somewhat controversial topic in many different industries, including the publishing industry. Nelson Books Senior Marketing Director John Andrade has seen some major advantages with AI as a book marketer. It has helped streamline his work and reduce the amount of time he spends on marketing copy. Down the road, he believes it will help reduce costs and provide really valuable marketing campaign data. No matter what happens, Andrade believes publishers will need to continue to understand the human element and human connection when it comes to book marketing, two things AI can't replicate. It's a changing world which can be worrisome, but Andrade encourages authors to embrace AI and use it to help you brainstorm or enhance your creativity. AI has been around for a while in the backend of search engines and software, providing many benefits. www.authorlearningcenter.com/.../HowAICanBenefitAuthorsandthePublishingIndustry.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/media/w/online/8282/using-ai-to-promote-your-book-and-moreWed, 13 Sep 2023 12:44:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:69625d21-76e7-4f85-8933-5342fc6e36f8Cathy FyockAI (artificial intelligence) is here to stay, so how can authors use this powerful tool to promote their books? This session with author and book coach Cathy Fyock explores how AI can be used to write summary book descriptions, develop chapter and book titles, test titles, write about the author sections, and much more. You'll learn about the power of great questions and follow-up questions when using AI. While Cathy will use ChatGPT for this discussion, you'll be able to use your favorite AI tool to add pizzazz to your book marketing. Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC_5F00_AI-for-Promoting-Books_5F00_Fyock.pdf www.authorlearningcenter.com/.../UsingAItoPromoteYourBookandmore.mp4 About the Presenter: Cathy is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 11 books, including 'On Your Mark', 'Blog2Book', 'Authority', and 'My New Book: The Upcoming Message that will Change the World'. Her book, 'The Speaker Author: Sell More Books and Book More Speeches', became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. This fall Cathy will publish her 12th book with coauthor Allie Pleiter, titled 'Writer Crisis Hotline'. Since Cathy started her business in 2014, she has helped over 230 professionals become published authors. She believes that authors change the world, one word at a time.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/media/w/online/8245/author-cara-c-putman-on-her-podcast-and-how-it-gives-readers-an-inside-look-at-writingFri, 30 Jun 2023 23:56:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2928dd3a-55a5-41f0-be2e-7152850064adCara C. PutmanCara C. Putman, award-winning, bestselling author of over 40 titles, is an extrovert by nature. When the pandemic hit in 2020, she began missing in-person events and meeting up with her writer friends. She became more active on social media and even did some lives, but felt there was still something missing. That's when her podcast, "Book Talk with Cara", was born. With around 100 episodes, the podcast can be found on all of the major platforms including Apple, Spotify, and YouTube. In each episode, Putman invites one of her author friends to talk about their books, where they get their ideas, writing process, and more. She'll sometimes host genre specific panels as well. The podcast has been a great way for Putman to introduce writers to readers, and to give readers a "peek behind the curtain" of being a fiction writer. www.authorlearningcenter.com/.../AuthorCaraCPutmanonHerPodcastandHowitGivesReadersanInsideLookatWriting.mp4fictionthrillervideo& suspenseromance & eroticamysteryHistorical Fictionhttps://www.authorlearningcenter.com/marketing/media/w/radio/5324/4-steps-to-pitch-a-podcast---podcast?CommentId=b61b3a4e-0a22-4898-b56e-9abc8c735414Wed, 15 Mar 2023 03:55:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b61b3a4e-0a22-4898-b56e-9abc8c735414Deborah Azzoliniwhat if you are trying to book pod-cast guests appointments for co-authors. Do you think a host considering 2 guests at the same time this increases/decreases chances of being booked? Is there a different way to structure your pitch for 2 guests?https://www.authorlearningcenter.com/marketing/media/w/online/8187/podcasting-for-authors-maximize-reach-with-a-micro-approachWed, 15 Feb 2023 20:49:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1b31f890-aef5-4522-ac95-61a2f3c94fd5Stephanie FegerGone are the days where authors should try to reach everyone (and hint: that isn’t effective anyway). Instead, we now know to go big, you have to go small, and when it comes to visibility, the macro-media approach just doesn’t compare to the micro options. Podcasting offers great opportunities to reach new people in new ways…and in ways that they consume information. Being a guest on podcasts plays an important role in any author’s marketing efforts and for some, hosting a podcast can be a valuable tactic in their marketing plans. Due to their niche nature, podcast guesting and hosting allows authors to reach their readers and fast. Stephanie Feger, owner and chief strategist of the emPower PR Group, has not only utilized podcasting (both hosting and guesting) as a podcast strategy in her book marketing efforts, but she helps authors learn how to find them, how to pitch them and how to leverage them as well. As the host of The emPowered Author Podcast, she has seen firsthand the value of a podcast as a marketing solution in her book marketing efforts, and as a regular podcast guest, she knows the ins and outs of how to not just be a desired guest, but how to leverage that guest opportunity best. As a 20+ year marketing strategist, Stephanie shares her expertise, insights and laser-focused strategies and tactics to help authors make their author emPact. You can expect to gain insights on podcast guesting by: • Learning the value of podcast guesting to assist with marketing a message, a book and a business. • Gaining clarity on what is needed to not just get selected as a podcast guest but leverage that guesting opportunity to increase book sales. • Uncovering how podcast guesting can play a larger role in in-bound marketing strategies and how it draws your ideal readers and clients to you. You can expect to gain insights on podcast hosting by: • Discovering if it aligns with your strategies and, if so, learning the value that hosting can offer authors. • Learning unique ways podcasts can be used in book launches, authorpreneur efforts, marketing tools and more. • Gathering tips on how to measure success and leverage a podcast best. Whether you have guested on podcasts (or wanted to) or host your own podcast (or have dreamed of it), this workshop is designed to offer authors with both insights and action steps to maximize their visibility, reach and engagement through one of the most effective micro-media options available, podcasting. Here is the workbook referenced in the session: www.authorlearningcenter.com/.../emPower-PR-Group-Podcasting-for-Authors-Workbook.pdf www.authorlearningcenter.com/.../PodcastingforAuthorsMaximizeReachwithaMicroApproach.mp4 About the Presenter: Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of three books herself—including her newly released book, "Make Your Author emPact"—Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/media/w/book-trailers/6413/examples-of-high-quality-professionally-produced-book-trailers---videoTue, 01 Feb 2022 14:18:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:feeb56c1-10dc-4ca1-a95a-c690d9695db9Author Learning CenterA book trailer can be a powerful tool for you and your marketing plan. Adapted from the term movie trailer , a book trailer is a short promotional video distributed across multiple platforms designed to increase your online presence and reach a wider audience. It also gives readers a unique introduction to your book and marketing message. While a great book trailer can invaluable, a poorly produced one can do more harm than good. Don't forget to include all the essentials and hire a professional if you need to. For inspiration, check out the quality book trailers below, produced by the professionals over at Simon & Schuster : Fiction Children's Books www.youtube.com/watch www.youtube.com/watch Graphic Novel www.youtube.com/watch www.youtube.com/watch Historical Fiction www.youtube.com/watch Literary Fiction www.youtube.com/watch Psychological Thriller www.youtube.com/watch Science Fiction www.youtube.com/watch Thriller www.youtube.com/watch Women's Fiction www.youtube.com/watch Young Adult www.youtube.com/watch Nonfiction Biography www.youtube.com/watch www.youtube.com/watch Crafts, Hobbies & Home www.youtube.com/watch Health & Fitness www.youtube.com/watch Historical Nonfiction www.youtube.com/watch www.youtube.com/watch Self-Help www.youtube.com/watchfictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/media/w/online/8033/how-to-create-a-great-podcast?CommentId=218afb15-50cf-4819-8484-c251a4731033Tue, 29 Jun 2021 22:04:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:218afb15-50cf-4819-8484-c251a4731033David G. ToussaintGood stuff, thanks for the great job.