The Benefits of Digital Media Opportunities for Authors vs Traditional

Allison Carter — Fri, 16 Feb 2024 21:31:35 GMT

Current Revision posted to Online by Allison Carter on 2/16/2024 9:31:35 PM

Per W Publishing Group Publicity Director Allison Carter, traditional media such as television and radio are still the "bread and butter" of publicity opportunities for authors. There is still a lot of prestige around getting interviews on major television and radio programs.

What authors may not know is how much conversion there can be in the digital space. Per Carter, an author's reach is much greater online because you are not limited to the audience segment that happens to tune in. Because of SEO (search engine optimization) and algorithms, an author's discoverability is much greater online, especially through social channels like YouTube, Instagram, or TikTok. These users that are discovering your online content are much more intentional with how they engage.

www.authorlearningcenter.com/.../TheBenefitsofDigitalMediaOpportunitiesforAuthorsvsTraditional.mp4

Tags: fiction, Nonfiction, video

Digital Versus Traditional Media Opportunities and Where New Authors Should Focus

Allison Carter — Wed, 14 Feb 2024 15:14:53 GMT

Revision 1 posted to Online by Allison Carter on 2/14/2024 3:14:53 PM

W Publishing Group Publicity Director Allison Carter compares digital and traditional media opportunities for authors, and where first time authors should focus.