https://www.authorlearningcenter.com/marketing/public-relations/en-USTelligent Community 10https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/8447/how-to-garner-publicity-for-your-bookTue, 26 Aug 2025 17:47:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ec0dd090-f53f-45fb-bbd4-b16676af2c5fLindsey GobelAny great book marketing campaign must incorporate both publicity and promotional efforts to create awareness, build a readership, and increase book sales. In this session, freelance publicist and communications professional Lindsey Gobel reviews what book publicity is, the tools and assets every author needs to garner publicity for their book, and the steps authors can take to create a publicity campaign, including working with a publicist. Topics include: • What publicity is and isn’t, and how it differs from paid promotions • How to determine what is newsworthy about your book • The foundational assets authors need before garnering publicity • The essential elements of a media kit and how to create one • How to prepare and deliver dynamic book pitches • Working with a literary publicist on a publicity campaign • Tactics authors can do on their own to garner publicity Attendees will learn how to arm themselves with the best preparation and knowledge to maximize their publicity efforts while utilizing opportunities as stepping stones to further their brand. This webinar will empower authors to take advantage of every opportunity to provide the best launching point for broadening their reach and making their book known. Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC_5F00_HowtoGarnerPublicity_5F00_Gobel.pdf www.authorlearningcenter.com/.../HowtoGarnerPublicityforYourBook.mp4 About the Presenter: Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7419/making-the-most-of-your-book-launch-publicity-campaignTue, 15 Apr 2025 17:14:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:14babb96-d39d-4fd9-9576-625d4d87ed20Lindsey GobelThis webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign. Freelance publicist and communications professional Lindsey Gobel begins with the overall goals and campaign objectives in detail, as well as strategies the author and his or her publicist can utilize to maximize coverage and spread awareness about a book. She talks about what a typical book launch campaign looks like, as well as how authors can ensure their book is newsworthy. In addition, Gobel covers: • What foundations need to be in place before an author launches a campaign • Marketing tactics that an author’s publicist can do and what the author can do • Ways to promote, encourage reviews, utilize social media, and find events to attend • Tips on holding virtual events and online promotions Participants will learn how to arm themselves with the best preparation and knowledge to maximize their efforts and get the most out of their book launch campaign, while utilizing publicity opportunities as stepping stones to further their brand. This webinar will empower authors to take advantage of every opportunity to provide the best launching point for broadening their reach and making their book known. Here are the handouts mentioned in this session: www.authorlearningcenter.com/.../Gobel_5F00_BookLaunchCampaign2025.pdf www.authorlearningcenter.com/.../0755.Gobel_5F00_SampleWeek8Report.pdf www.authorlearningcenter.com/.../4667.Gobel_5F00_ReevesPressRelease.pdf www.authorlearningcenter.com/.../MakingtheMostofYourBookLaunchPublicityCampaign25.mp4 About the Presenter: Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN , FOX News , The Today Show and Wake Up with Al . You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/public-relations/w/press-kits/8419/creating-a-dynamic-author-media-kit-for-the-new-yearWed, 08 Jan 2025 19:20:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2aaf41b8-7f95-4761-8125-c0edbb34ab7dLindsey GobelAn essential tool for any author is an author media kit. A media kit gives authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information about the book. This webinar session with freelance publicist and communications expert Lindsey Gobel reviews: • What an author media kit is • The essential parts of one • Why having one will increase an author's chances for publicity Lindsey discusses the key parts of any media kit, going into the details of each element, and provides specific instructions for how to create them. She also discusses the next steps after an author has created his or her media kit. You will learn what makes up a media kit and how to create one, as well as helpful resources for making a media kit look professional and dynamic. Get the media attention you and your book deserve in the New Year! Here are the handouts referenced in the session: www.authorlearningcenter.com/.../ALC-Author-Media-Kits-Handout-24_5F00_GOBEL.pdf www.authorlearningcenter.com/.../8422.Press-Release-Template-ALC.pdf www.authorlearningcenter.com/.../5086.ALC-OneSheet-Example.pdf www.authorlearningcenter.com/.../2376.Foote_5F00_Press-Release-Example-ALC.pdf www.authorlearningcenter.com/.../Reeves_5F00_PressRelease-Example-ALC.pdf www.authorlearningcenter.com/.../CreatingaDynamicAuthorMediaKitfortheNewYear.mp4 About the Presenter: Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts, and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018, and her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/4820/when-to-begin-promoting-_2d00_-podcast?CommentId=2041d256-2b5b-436c-97da-061edaa45841Sun, 04 Aug 2024 17:13:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2041d256-2b5b-436c-97da-061edaa45841Keith OgorekGlad you found it helpful and welcome to the ALC community. You will find all kinds of resources to help you on your journey. Use the search bar to find the topics where you have questions. No other site offers you this much expert advice, plus be sure to use the Book Launch Tool because as you mark tasks complete we will send you advice for your next steps.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/4820/when-to-begin-promoting-_2d00_-podcast?CommentId=2dec8cc4-2afe-499e-8ae1-283e0a8fd7c8Fri, 02 Aug 2024 16:09:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2dec8cc4-2afe-499e-8ae1-283e0a8fd7c8Bonnie RussellI am a newbie to the author world, and just submitted my first manuscript. This is great advice. Thanks!https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7268/working-with-a-literary-publicist?CommentId=61a691e1-85a5-44c6-8831-6023c58e7206Wed, 26 Jun 2024 15:06:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:61a691e1-85a5-44c6-8831-6023c58e7206Darline RootLindsey, so sorry I missed this presentation on Tuesday, but I had no electricity in my home due to electrical box being replaced. So sorry. I did print out the handouts but want to listen to the presentation when I can. Please keep me informed on further presentations related to this. Thank you, Darlinehttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7268/working-with-a-literary-publicistTue, 25 Jun 2024 17:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0198edbf-ef8b-483a-9e94-1b1db1a50450Lindsey GobelThis webinar with freelance publicist and communications professional Lindsey Gobel reviews what an author can expect from working with a literary publicist, as well as detailed examples of what is involved in a publicity campaign. Gobel talks about what the purpose of a publicity campaign is, and what a publicist does and doesn’t do. She also covers how an author can make the most of his or her campaign and help make the most of the process. The session begins with the intro call and what Gobel would normally go over when she first “meets” an author. Then, she talks about planning documents that she uses with the author during the campaign: the strategic campaign plan, the timeline and the press release. She explains what these are and how to use them in a literary campaign. Next, Gobel explains the weekly reports she sends to authors during a campaign. She talks about the importance of communication and involving the author in the process so that he or she can follow along with the campaign and can keep on top of anything needed throughout the campaign. Finally, Gobel talks about the end of the campaign. She reviews what is included in the final report she sends to her authors, and what the next steps are going forward. Participants learn what outcomes are typical and what happens after the process of active pitching to the media is over. This webinar explains the importance of working with a publicist to give the author the best launching point for spreading their message, as well as how a publicity campaign works and what they can expect during and after the process. Here are the handouts referenced in the session: www.authorlearningcenter.com/.../8686.ALC-Handout_5F00_Literary-Publicity_5F00_Gobel.pdf www.authorlearningcenter.com/.../8267.Handout-1_5F00_SampleWeek8Report.pdf www.authorlearningcenter.com/.../8182.Handout-2_5F00_SampleFinalReport.pdf www.authorlearningcenter.com/.../2816.Handout-3_5F00_SamplePressRelease.pdf www.authorlearningcenter.com/.../WorkingWithaLiteraryPublicist24.mp4 About the Presenter: Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/public-relations/w/press-releases/8068/press-releases-an-essential-publicity-tool-for-authorsTue, 25 Jun 2024 15:15:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c8e2279e-9d1a-4947-b496-34b2c11e6904Lindsey GobelThis webinar goes over a professional press release and why it is important to authors. Freelance publicist and communications pro Lindsey Gobel discusses how to create a press release and how to adhere to the strict writing guidelines required. Authors see examples of press releases and learn about the specific parts that make up a press release, including a professional author bio. Next, she discusses how authors can use the press release as an essential marketing tool and in media relations to secure articles and features with news outlets. Finally, she geso over the dos and don’ts for creating a press release and where authors can find help. The takeaways from this webinar will be invaluable to any author who wants to stand out and appeal to publishers, agents and the media. Authors who would like to fine tune their marketing materials, as well as authors who are starting at square one and don’t know where to begin, will be empowered with the knowledge and skills they gain from this webinar, and feel ready to promote their book like a pro! Here are the handouts referenced in the session: www.authorlearningcenter.com/.../Author-Press-Releases-Handout23_5F00_GOBEL.pdf www.authorlearningcenter.com/.../Press-Release-Template-ALC.pdf www.authorlearningcenter.com/.../Foote_5F00_Press-Release-Example-ALC.pdf www.authorlearningcenter.com/.../Reeves_5F00_Press-Release-Example-ALC.pdf www.authorlearningcenter.com/.../Washington_5F00_Press-Release-Example-ALC.pdf www.authorlearningcenter.com/.../PressReleasesAnEssentialPublicityToolforAuthors2023.mp4 About the Presenter: Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=21043d2b-3dc6-49db-af63-a560bf220920Wed, 12 Jun 2024 19:42:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:21043d2b-3dc6-49db-af63-a560bf220920Earl EdmondsI've updated my Author Circle. Perhaps, you give me your feedback. :Can I invite you to my Poetry Circle? Okay, Thank You.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=0bf3f5a3-5d52-4332-970e-41781d87afbbWed, 12 Jun 2024 18:31:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0bf3f5a3-5d52-4332-970e-41781d87afbbAuthor Learning CenterYou can send it to an alternate email address that is not associated with your ALC account. Or, send it to a friend's or family member's email address and have them forward it to your email for your review.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=ccddf72d-73e3-4d2d-aca1-1e8c88207fa0Wed, 12 Jun 2024 18:28:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ccddf72d-73e3-4d2d-aca1-1e8c88207fa0Earl EdmondsOkay, I see the invite button. I'll remember not to send another invite to myself as I've seen how the invitation looks. :Is there another way to see how the invitation looks without sending an invitation to my G - Mail?https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=4baeb4a3-13f0-4729-96dd-4753c376551cWed, 12 Jun 2024 12:39:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4baeb4a3-13f0-4729-96dd-4753c376551cAuthor Learning CenterYour author circle permissions have been reset, so you should see the Invite button on your Members tab. When you invite yourself to your author circle through your ALC email address, you are overriding your permissions as Manager of the author circle, which removes some of the features like the Invite button.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=8304b8ce-ea82-4c08-9147-380b94a70c91Tue, 11 Jun 2024 17:15:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:8304b8ce-ea82-4c08-9147-380b94a70c91Earl Edmonds:Can you identify the cause? :Why is my email associated with ALC and my Poetry Circle keeping my permissions as the owner/manager?https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=2cf98991-0c14-4299-810c-c8eb1485e471Tue, 11 Jun 2024 17:12:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2cf98991-0c14-4299-810c-c8eb1485e471Earl EdmondsBut Still, I only sent the invite to me because I wanted to see how the message. Thank You.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=4d9dc6ce-e84c-4b58-adff-41074eb35813Tue, 11 Jun 2024 15:29:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4d9dc6ce-e84c-4b58-adff-41074eb35813Author Learning CenterHello, we will request IT to reset your author circle permissions again. Since you created the book project and author circle, you are the owner/manager and do not need to invite yourself. For some reason, accepting the invite through the email associated with your ALC account and author circle is removing your permissions as the owner/manager. Thank you.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=01618976-d250-48e7-8435-f1203c86fb5bTue, 11 Jun 2024 14:43:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:01618976-d250-48e7-8435-f1203c86fb5bEarl Edmonds:Can you have IT put the Invite circle back in my members area again? I sent an invitation to myself through my G - Mail. Furthermore, It when the invite button disappeared.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=0e3cfcef-667d-484c-8819-d31eacfc188eFri, 07 Jun 2024 20:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0e3cfcef-667d-484c-8819-d31eacfc188eEarl EdmondsOkay, Your welcome and Thank You.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=16e07b3c-c178-4a8b-88d3-127219e6c6aaFri, 07 Jun 2024 13:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:16e07b3c-c178-4a8b-88d3-127219e6c6aaAuthor Learning CenterHello, IT has fixed the issue, so you should now see an "Invite" button when you are in the Members tab of your Author Circle. Thank you.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=a37ebc98-ea17-401d-8734-ae9a345ae3dcThu, 06 Jun 2024 15:41:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a37ebc98-ea17-401d-8734-ae9a345ae3dcEarl Edmonds:Who are you? :What do you love? Okay, it sounds good. Your welcome.https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/3843/authors_2c00_-brand-yourselves_2100_-_2d00_-video?CommentId=7905bbe1-d7ee-4f7c-b7ee-3faecae2c4eeThu, 06 Jun 2024 13:28:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7905bbe1-d7ee-4f7c-b7ee-3faecae2c4eeAuthor Learning CenterWe will have to inquire with IT as to why your author circle is not displaying the invite button, and will get back to you ASAP. Thanks