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You know what they say: readers judge a book by its cover. When it comes to traditional media and journalists, the equivalent of the book cover is your press kit. In this fast-paced world, the media representatives have no time to dig for hidden gold. They need access to relevant information at the snap of a finger. A well-built press kit will make you stand out in the crowd. It will boost your credibility and perceived value. It will position you as an author who, even if on your first book, takes writing seriously and has a professional approach. Something that adds value instead of wasting people's precious time. In this webinar, you will find out how you can create the perfect press kit that will capture the journalists' interest. You will also learn the critical pieces of information and documents you need to include in your press kit and how to create them. At the end of this session, you will have the necessary abilities to build your press kit like a pro.
Download the handouts and watch the recording below:
BUILD YOUR PRESS KIT LIKE A PRO_Press Release.pdf
BUILD YOUR PRESS KIT LIKE A PRO_Sell-Sheet.pdf
About the Presenter:
A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and created online courses for authors. Her writing and publishing career spans two continents – Europe and North America, and four different countries – the U.S., Great Britain, Ireland, and Romania. She also consults to the Greater Los Angeles Writers Society and West Coast Writers Conferences on marketing, brand building, and other related areas.
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