https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2153/measuring-author-campaign-success---videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2153/measuring-author-campaign-success---videoFri, 03 Mar 2017 13:44:09 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f2b8c462-64e5-455a-9270-90b458a58cccShelby Sledgehttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2153/measuring-author-campaign-success---video#commentsCurrent Revision posted to Publicity Campaigns by Shelby Sledge on 3/3/2017 1:44:09 PM<br /> <div class="asl-wikipage-body"> <div class="asl-wikipage-summary">For some authors, success may not result in book sales--PR campaign success may be measured by an increase in speaking requests or fees. That&#39;s why Shelby Sledge, director at author-focused publicity firm Shelton Interactive, believes every author should have unique goals. A new fiction author may find success by garnering 30 online book reviews--a foundation to build on. An experienced non-fiction author may what to see coverage in online extensions of traditional magaines, like forbes.com. All authors should remember: it&#39;s a marathon, not a sprint. Momentum builds over time.</div> <div class="asl-wikipage-media"><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-45/ShelbySledgeMeasuringAuthorCampaignSuccess.mp4">www.authorlearningcenter.com/.../ShelbySledgeMeasuringAuthorCampaignSuccess.mp4</a></div> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2153/measuring-author-campaign-success---video/revision/1Wed, 14 Dec 2016 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f2b8c462-64e5-455a-9270-90b458a58cccShelby Sledgehttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2153/measuring-author-campaign-success---video#commentsRevision 1 posted to Publicity Campaigns by Shelby Sledge on 12/14/2016 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>For some authors, success may not result in book sales--PR campaign success may be measured by an increase in speaking requests or fees. That's why Shelby Sledge, director at author-focused publicity firm Shelton Interactive, believes every author should have unique goals. A new fiction author may find success by garnering 30 online book reviews--a foundation to build on. An experienced non-fiction author may what to see coverage in online extensions of traditional magaines, like forbes.com. All authors should remember: it's a marathon, not a sprint. Momentum builds over time. </div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-45/ShelbySledgeMeasuringAuthorCampaignSuccess.mp4">www.authorlearningcenter.com/.../ShelbySledgeMeasuringAuthorCampaignSuccess.mp4</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>