https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2843/three-ways-to-approach-online-publicity---videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2843/three-ways-to-approach-online-publicity---videoSun, 26 Feb 2017 11:13:29 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5dfd5b71-f9ae-4169-ade1-b08f80ca9bf0Laura Rossihttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2843/three-ways-to-approach-online-publicity---video#commentsCurrent Revision posted to Publicity Campaigns by Laura Rossi on 2/26/2017 11:13:29 AM<br /> <div class="asl-wikipage-body"> <div class="asl-wikipage-summary">Laura Rossi Totten, founder of Laura Rossi Public Relations, provides examples of effective online publicity strategies for authors. Online publicity can come from different sources. First, there are digital versions of traditional media, such as Time.com, NPR.org, and NewYorkTimes.com. Second, there is platform building&mdash;this involves the author building their brand. As an author, the main parts of your online platform is your website, blog, and social media presence. One of the most incredible tools that authors have at their disposal are social media campaigns. A campaign can be made of many parts or one initiative, such as a book giveaway on Facebook, pre-release giveaways on Goodreads, or a blog tour. All of these examples are powerful and impactful ways to define PR strategy in the digital space.</div> <div class="asl-wikipage-media"><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-45/ThreeWaystoApproachOnlinePublicity.mp4">www.authorlearningcenter.com/.../ThreeWaystoApproachOnlinePublicity.mp4</a></div> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2843/three-ways-to-approach-online-publicity---video/revision/1Wed, 14 Dec 2016 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:5dfd5b71-f9ae-4169-ade1-b08f80ca9bf0Laura Rossihttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2843/three-ways-to-approach-online-publicity---video#commentsRevision 1 posted to Publicity Campaigns by Laura Rossi on 12/14/2016 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>Laura Rossi Totten, founder of Laura Rossi Public Relations, provides examples of effective online publicity strategies for authors. Online publicity can come from different sources. First, there are digital versions of traditional media, such as Time.com, NPR.org, and NewYorkTimes.com. Second, there is platform building—this involves the author building their brand. As an author, the main parts of your online platform is your website, blog, and social media presence. One of the most incredible tools that authors have at their disposal are social media campaigns. A campaign can be made of many parts or one initiative, such as a book giveaway on Facebook, pre-release giveaways on Goodreads, or a blog tour. All of these examples are powerful and impactful ways to define PR strategy in the digital space.</div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-45/ThreeWaystoApproachOnlinePublicity.mp4">www.authorlearningcenter.com/.../ThreeWaystoApproachOnlinePublicity.mp4</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>