https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2992/pr-basics-examples-of-pr-activities---articleen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2992/pr-basics-examples-of-pr-activities---articleSat, 04 Mar 2017 09:26:51 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:cf371abd-30f6-4395-b37d-23cc6404f922Michael Esserhttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2992/pr-basics-examples-of-pr-activities---article#commentsCurrent Revision posted to Publicity Campaigns by Michael Esser on 3/4/2017 9:26:51 AM<br /> <p>Both a new author and a writer who has chosen to self-publish his book, share a common need. They both need someone to help them generate publicity for their new publication. This is where a publicist comes in.</p> <p>The basic function of the publicist is to generate press coverage for his clients. For an author-client, publicity entails running ads, setting up a book tour, and creating press releases for distribution.</p> <p>All of these approaches work with all popular media forms, including television, radio and online, as well as with events. A smart publicist will use a creative combination of these different media to promote his client. Depending on the client, his present status, and the scope of his current project, a publicist might have an opportunity to book a variety of nationally syndicated talk shows, as well as late night television appearances for his client. Full-page ads could be placed in all major publications, and press releases could instantly be picked up by every major paper.</p> <p>In contrast, is the marketing of a new author who has just finished his first book. Even unknown authors can benefit from the right kind of publicity. For example, using a &ldquo;local&rdquo; angle, a publicist might set up an interview of the new author on a local show, as well as a guest appearance on a popular, local YouTube channel. The publicist might also approach a local talk radio show and have a press release picked up for coverage by a few of the hometown newspapers and magazines.</p> <p>On a more modest scale, a publicist should at least be able to book what is called a &ldquo;blog tour.&rdquo; A blog tour entails a guest post with email interviews. In effect, the author &ldquo;appears&rdquo; on popular fan and review blogs. A publicist should also set up library appearances and local bookstore signings. <br />An author could do a lot of this himself, if he is willing to invest the time and effort. If the author is in any way hesitant, however, then he should leave publicity to a pro. When choosing a publicist, be sure to take a good look at the freelance market for someone who might be looking to go the extra mile for you.</p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: article, fiction, Nonfiction</div> https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2992/pr-basics-examples-of-pr-activities---article/revision/1Wed, 14 Dec 2016 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:cf371abd-30f6-4395-b37d-23cc6404f922Michael Esserhttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/2992/pr-basics-examples-of-pr-activities---article#commentsRevision 1 posted to Publicity Campaigns by Michael Esser on 12/14/2016 12:00:00 AM<br /> <p>Both a new author and a writer who has chosen to self-publish his book, share a common need. They both need someone to help them generate publicity for their new publication. This is where a publicist comes in.</p> <p>The basic function of the publicist is to generate press coverage for his clients. For an author-client, publicity entails running ads, setting up a book tour, and creating press releases for distribution.</p> <p>All of these approaches work with all popular media forms, including television, radio and online, as well as with events. A smart publicist will use a creative combination of these different media to promote his client. Depending on the client, his present status, and the scope of his current project, a publicist might have an opportunity to book a variety of nationally syndicated talk shows, as well as late night television appearances for his client. Full-page ads could be placed in all major publications, and press releases could instantly be picked up by every major paper.</p> <p>In contrast, is the marketing of a new author who has just finished his first book. Even unknown authors can benefit from the right kind of publicity. For example, using a “local” angle, a publicist might set up an interview of the new author on a local show, as well as a guest appearance on a popular, local YouTube channel. The publicist might also approach a local talk radio show and have a press release picked up for coverage by a few of the hometown newspapers and magazines.</p> <p>On a more modest scale, a publicist should at least be able to book what is called a “blog tour.” A blog tour entails a guest post with email interviews. In effect, the author “appears” on popular fan and review blogs. A publicist should also set up library appearances and local bookstore signings. <br />An author could do a lot of this himself, if he is willing to invest the time and effort. If the author is in any way hesitant, however, then he should leave publicity to a pro. When choosing a publicist, be sure to take a good look at the freelance market for someone who might be looking to go the extra mile for you. </p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: article, fiction, Nonfiction</div>