https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/5777/choosing-the-correct-media-outlets---podcasten-USTelligent Community 10https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/5777/choosing-the-correct-media-outlets---podcastMon, 17 Apr 2017 12:25:42 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2ac5830f-afb0-4f39-ae78-0b355ec1cd77Shelby Sledgehttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/5777/choosing-the-correct-media-outlets---podcast#commentsCurrent Revision posted to Publicity Campaigns by Shelby Sledge on 4/17/2017 12:25:42 PM<br /> <div class="asl-wikipage-body"> <div class="asl-wikipage-summary">Shelby Sledge, the Publicity Director at an author-focused publicity firm, discusses how to decide which media outlet you should target when seeking publicity for your book. When marketing a fiction book, an author might need to focus on a nonfiction angle within the novel. Contacting media outlets that cover that nonfiction angle can make it easier to pitch your fiction book to a larger audience. Instead of pitching the book straight, nonfiction angles allow the author to speak to a wider audience and provides a wider news hook for media outlets to publicize.&nbsp;<a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-45/ShelbySledgeChoosingtheCorrectMediaOutlets.mp3">www.authorlearningcenter.com/.../ShelbySledgeChoosingtheCorrectMediaOutlets.mp3</a></div> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, podcast</div> https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/5777/choosing-the-correct-media-outlets---podcast/revision/1Mon, 09 Jan 2017 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2ac5830f-afb0-4f39-ae78-0b355ec1cd77Shelby Sledgehttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/5777/choosing-the-correct-media-outlets---podcast#commentsRevision 1 posted to Publicity Campaigns by Shelby Sledge on 1/9/2017 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>Shelby Sledge is the Publicity Director at Shelton Interactive, an author-focused publicity firm. In this interview Shelby discusses how to decide which of the many, many media outlets you should target when seeking publicity for your book. She also offers a great example of the difference in pitching fiction or nonfiction books to these media outlets. </div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-45/ShelbySledgeChoosingtheCorrectMediaOutlets.mp3">www.authorlearningcenter.com/.../ShelbySledgeChoosingtheCorrectMediaOutlets.mp3</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, podcast</div>