https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/6486/the-importance-of-an-integrated-pr-and-marketing-campaign-for-authors---podcasten-USTelligent Community 10https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/6486/the-importance-of-an-integrated-pr-and-marketing-campaign-for-authors---podcastTue, 03 Oct 2017 14:00:22 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dd4b96a1-6705-482e-a723-844a0097a185Nicole Bakerhttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/6486/the-importance-of-an-integrated-pr-and-marketing-campaign-for-authors---podcast#commentsCurrent Revision posted to Publicity Campaigns by Nicole Baker on 10/3/2017 2:00:22 PM<br /> <div class="asl-wikipage-summary"> <p>An integrated marketing campaign involves creating a seamless experience for your book audience across all types of media and platforms. It includes social media, traditional media, promotional materials, and advertising or sales initiatives.The key to a successful integration is consistency, per marketing and communications consultant Nicole Baker. When you maintain your platform and messaging across all media and materials there is no question about who you are as an author and your audience feels more connected.</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-45/The-Importance-of-an-Integrated-PR-and-Marketing-Campaign-for-Authors.mp3">www.authorlearningcenter.com/.../The-Importance-of-an-Integrated-PR-and-Marketing-Campaign-for-Authors.mp3</a></p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, podcast</div>