<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>3 Key Marketing Initiatives to Increase Book Sales</title><link>https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7188/3-key-marketing-initiatives-to-increase-book-sales</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>3 Key Marketing Initiatives to Increase Book Sales</title><link>https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7188/3-key-marketing-initiatives-to-increase-book-sales</link><pubDate>Mon, 07 Jan 2019 14:59:33 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d35eed9e-9611-427a-8f4e-55483dc6be6e</guid><dc:creator>Lawrence Knorr</dc:creator><comments>https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7188/3-key-marketing-initiatives-to-increase-book-sales#comments</comments><description>Current Revision posted to Publicity Campaigns by Lawrence Knorr on 1/7/2019 2:59:33 PM&lt;br /&gt;
&lt;div class="asl-wikipage-summary"&gt;
&lt;p&gt;Lawrence Knorr, author and founder of Sunbury Press, explains which marketing initiatives are actually effective. Media publicity is a part of any plan but it&amp;rsquo;s not the top priority. While every author should publicize their books, they should focus on other marketing initiatives that will garner greater results. Distribution, for example, is very important. To be successful, authors need to make sure their books are widely distributed, properly discounted, and returnable. Publishing houses like Knorr&amp;rsquo;s can help, but if an author isn&amp;rsquo;t traditionally published, they need to know these terms and their own distribution plans. Finally, Knorr explains reviews and the importance of receiving critical reviews, not just 5-star reviews from friends. Listen to the clip below to learn more about where to obtain reviews and what types of reviews an author wants, as well as in-depth descriptions of the other two marketing initiatives.&lt;/p&gt;
&lt;/div&gt;
&lt;div class="asl-wikipage-media"&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-45/3KeyMarketingInitiativestoIncreaseBookSales.mp4"&gt;www.authorlearningcenter.com/.../3KeyMarketingInitiativestoIncreaseBookSales.mp4&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>3 Key Marketing Initiatives to Increase Book Sales</title><link>https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7188/3-key-marketing-initiatives-to-increase-book-sales/revision/2</link><pubDate>Mon, 07 Jan 2019 14:26:30 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d35eed9e-9611-427a-8f4e-55483dc6be6e</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7188/3-key-marketing-initiatives-to-increase-book-sales#comments</comments><description>Revision 2 posted to Publicity Campaigns by Author Learning Center on 1/7/2019 2:26:30 PM&lt;br /&gt;
&lt;div class="asl-wikipage-summary"&gt;
&lt;p&gt;Lawrence Knorr, author and founder of Sunbury Press, explains which marketing initiatives are actually effective. Media publicity is a part of any plan but it&amp;rsquo;s not the top priority. While every author should publicize their books, they should focus on other marketing initiatives that will garner greater results. Distribution, for example, is very important. To be successful, authors need to make sure their books are widely distributed, properly discounted, and returnable. Publishing houses like Knorr&amp;rsquo;s can help, but if an author isn&amp;rsquo;t traditionally published, they need to know these terms and their own distribution plans. Finally, Knorr explains reviews and the importance of receiving critical reviews, not just 5-star reviews from friends. Listen to the clip below to learn more about where to obtain reviews and what types of reviews an author wants, as well as in-depth descriptions of the other two marketing initiatives.&lt;/p&gt;
&lt;/div&gt;
&lt;div class="asl-wikipage-media"&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-45/3KeyMarketingInitiativestoIncreaseBookSales.mp4"&gt;www.authorlearningcenter.com/.../3KeyMarketingInitiativestoIncreaseBookSales.mp4&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, video&lt;/div&gt;
</description></item><item><title>3 Key Marketing Initiatives to Increase Book Sales</title><link>https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7188/3-key-marketing-initiatives-to-increase-book-sales/revision/1</link><pubDate>Mon, 07 Jan 2019 14:23:44 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d35eed9e-9611-427a-8f4e-55483dc6be6e</guid><dc:creator>Author Learning Center</dc:creator><comments>https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7188/3-key-marketing-initiatives-to-increase-book-sales#comments</comments><description>Revision 1 posted to Publicity Campaigns by Author Learning Center on 1/7/2019 2:23:44 PM&lt;br /&gt;
&lt;p&gt;Lawrence Knorr, author and founder of Sunbury Press, explains which marketing initiatives are actually effective. Media publicity is a part of any plan but it&amp;rsquo;s not the top priority. While every author should publicize their books, they should focus on other marketing initiatives that will garner greater results. Distribution, for example, is very important. To be successful, authors need to make sure their books are widely distributed, properly discounted, and returnable. Publishing houses like Knorr&amp;rsquo;s can help, but if an author isn&amp;rsquo;t traditionally published, they need to know these terms and their own distribution plans. Finally, Knorr explains reviews and the importance of receiving critical reviews, not just 5-star reviews from friends. Listen to the clip below to learn more about where to obtain reviews and what types of reviews an author wants, as well as in-depth descriptions of the other two marketing initiatives.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-45/3KeyMarketingInitiativestoIncreaseBookSales.mp4"&gt;www.authorlearningcenter.com/.../3KeyMarketingInitiativestoIncreaseBookSales.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, video&lt;/div&gt;
</description></item></channel></rss>