BIY: How to Build a Successful Post-Launch Marketing Plan

You've launched your book with a bang, now what? Is it better to go off the radar until you have a new novel to brag about, or to keep engaging with your audience? Well, the old saying “out of sight, out of mind” applies to the publishing industry as well. Successful self-published authors know that the only way to gain a competitive edge on a market that is getting more crowded every year is to write more and stay in the public eye. After investing your time, money, and energy into building...
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