https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7476/the-benefits-of-a-holistic-approach-to-book-publicityen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7476/the-benefits-of-a-holistic-approach-to-book-publicityThu, 12 Sep 2019 15:48:01 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d3a1200a-263a-4684-9f46-0ad2bdf08ae3Desiree Duffy https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7476/the-benefits-of-a-holistic-approach-to-book-publicity#commentsCurrent Revision posted to Publicity Campaigns by Desiree Duffy on 9/12/2019 3:48:01 PM<br /> <p>A holistic approach to book publicity means integrating both the marketing and public relations strategies. Book marketing expert and author Desiree Duffy cautions anyone who tries to segment the two; this will make the entire publicity message or campaign feel disconnected. Marketing and PR must work together to build a cohesive author and book brand. This may encompass media interview pitches, book cover designs, website layouts, and the author&rsquo;s overall personal image. To be effective, all of these elements need to complement one another to create a consistent brand message.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-45/TheBenefitsofaHolisticApproachtoBookPublicity.mp4">www.authorlearningcenter.com/.../TheBenefitsofaHolisticApproachtoBookPublicity.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div> https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7476/the-benefits-of-a-holistic-approach-to-book-publicity/revision/1Mon, 09 Sep 2019 13:59:47 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d3a1200a-263a-4684-9f46-0ad2bdf08ae3Desiree Duffy https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/7476/the-benefits-of-a-holistic-approach-to-book-publicity#commentsRevision 1 posted to Publicity Campaigns by Desiree Duffy on 9/9/2019 1:59:47 PM<br /> <p>A holistic approach to book publicity means integrating both the marketing and public relations strategies. Book marketing expert and author Desire&eacute; Duffy cautions anyone who tries to segment the two; this will make the entire publicity message or campaign feel disconnected. Marketing and PR must work together to build a cohesive author and book brand. This may encompass media interview pitches, book cover designs, website layouts, and the author&rsquo;s overall personal image. To be effective, all of these elements need to complement one another to create a consistent brand message.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-45/TheBenefitsofaHolisticApproachtoBookPublicity.mp4">www.authorlearningcenter.com/.../TheBenefitsofaHolisticApproachtoBookPublicity.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div>