https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/8336/how-a-publicity-manager-partners-with-authors-to-expand-their-audienceen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/8336/how-a-publicity-manager-partners-with-authors-to-expand-their-audienceFri, 02 Feb 2024 20:26:14 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6cd77c8d-ecdd-4d46-b17f-2d241109ad25Elizabeth Hawkinshttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/8336/how-a-publicity-manager-partners-with-authors-to-expand-their-audience#commentsCurrent Revision posted to Publicity Campaigns by Elizabeth Hawkins on 2/2/2024 8:26:14 PM<br /> <p><br />As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins always treats her relationship with authors as a partnership. She sees it as a collaboration of the connections the author brings to the table, with the connections that her team and publishing company have. When she takes on a new author client, she starts with the author&#39;s &quot;owned audience&quot;, which is the network they already have in place. She combines this with the owned audience she has access to, and then works to expand that network.<br /><br />Hawkins looks to her authors to make introductions where relevant, leverage opportunities to write excerpts and op-eds, and partner on strategies, ideas, and goals. She wants the relationship to be as collaborative as the author would like it to be.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-45/HowaPublicityManagerPartnerswithAuthorstoExpandTheirAudience.mp4">www.authorlearningcenter.com/.../HowaPublicityManagerPartnerswithAuthorstoExpandTheirAudience.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/8336/how-a-publicity-manager-partners-with-authors-to-expand-their-audience/revision/2Fri, 02 Feb 2024 17:47:51 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6cd77c8d-ecdd-4d46-b17f-2d241109ad25Author Learning Centerhttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/8336/how-a-publicity-manager-partners-with-authors-to-expand-their-audience#commentsRevision 2 posted to Publicity Campaigns by Author Learning Center on 2/2/2024 5:47:51 PM<br /> <p><br />As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins always treats her relationship with authors as a partnership. She sees it as a collaboration of the connections the author brings to the table, with the connections that her team and publishing company have. When she takes on a new author client, she starts with the author&#39;s &quot;owned audience&quot;, which is the network they already have in place. She combines this with the owned audience she has access to, and then works to expand that network.</p> <p><br />Hawkins looks to her authors to make introductions where relevant, leverage opportunities to write excerpts and op-eds, and partner on strategies, ideas, and goals. She wants the relationship to be as collaborative as the author would like it to be.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-45/HowaPublicityManagerPartnerswithAuthorstoExpandTheirAudience.mp4">www.authorlearningcenter.com/.../HowaPublicityManagerPartnerswithAuthorstoExpandTheirAudience.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/8336/how-a-publicity-manager-partners-with-authors-to-expand-their-audience/revision/1Wed, 31 Jan 2024 15:58:19 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6cd77c8d-ecdd-4d46-b17f-2d241109ad25Elizabeth Hawkinshttps://www.authorlearningcenter.com/marketing/public-relations/w/publicity-campaigns/8336/how-a-publicity-manager-partners-with-authors-to-expand-their-audience#commentsRevision 1 posted to Publicity Campaigns by Elizabeth Hawkins on 1/31/2024 3:58:19 PM<br /> <p><br />W Publishing Group Publicity Manager Elizabeth Hawkins discusses how her team can assist authors with campaigns and media opportunities.</p><div style="clear:both;"></div>