Publicity Campaigns

How Media Outreach is Tailored for Children’s Books and Channels

Maryam Ahmad — Wed, 26 Aug 2026 15:28:16 GMT

Current Revision posted to Publicity Campaigns by Maryam Ahmad on 8/26/2026 3:28:16 PM

As an Associate Publicist at Simon & Schuster Children’s Publishing, Maryam Ahmad researches media outlets and creates pitch angles for the books that she supports. Part of her role is brainstorming and tailoring her pitches based on the themes or messages contained in a book, and determining which media outlets are a good fit. She will often pitch a book to both general media outlets and to content-specific or niche outlets.

She also works closely with the in-house marketing team to reach out to the vast network of kid-focused social media influencers. Many of the influencers in these channels have blogs or podcasts where they share book reviews or help create awareness for books.

www.authorlearningcenter.com/.../HowMediaOutreachisTailoredforChildrensBooksandChannels.mp4

Tags: fiction, Nonfiction, Teen & Young Adult, video, Children's Books

How Pitch Angles and Community Can Help Debut Authors Garner Media Attention

Maryam Ahmad — Wed, 26 Aug 2026 15:27:44 GMT

Current Revision posted to Publicity Campaigns by Maryam Ahmad on 8/26/2026 3:27:44 PM

It can be challenging for debut authors to create awareness for their work or find media opportunities. When working with debut authors, Maryam Ahmad, Associate Publicist at Simon & Schuster Children’s Publishing, brainstorms publicity campaign strategies including book pitch angles that are newsworthy or that align with cultural movements. She also encourages her authors to build a platform and start reaching readers through a dedicated author website and consistent social media content.

In addition, Ahmad puts a lot of emphasis on community engagement. She recommends authors connect with local libraries for readings, local book clubs for talks, and local bookstores for signings. She says being involved with your local community consistently can build a buzz that expands to other markets.

www.authorlearningcenter.com/.../HowPitchAnglesandCommunityCanHelpDebutAuthorsGarnerMediaAttention.mp4

Tags: fiction, Nonfiction, Teen & Young Adult, video, Children's Books

How Pitch Angles and Community Can Help Debut Authors Garner Media Attention

Maryam Ahmad — Wed, 05 Aug 2026 20:05:06 GMT

Revision 1 posted to Publicity Campaigns by Maryam Ahmad on 8/5/2026 8:05:06 PM

www.authorlearningcenter.com/.../HowPitchAnglesandCommunityCanHelpDebutAuthorsGarnerMediaAttention.mp4

How Media Outreach is Tailored for Children’s Books and Channels

Maryam Ahmad — Wed, 05 Aug 2026 20:02:30 GMT

Revision 2 posted to Publicity Campaigns by Maryam Ahmad on 8/5/2026 8:02:30 PM

www.authorlearningcenter.com/.../HowMediaOutreachisTailoredforChildrensBooksandChannels.mp4

How Media Outreach is Tailored for Children’s Books and Channels

Maryam Ahmad — Wed, 05 Aug 2026 20:01:52 GMT

Revision 1 posted to Publicity Campaigns by Maryam Ahmad on 8/5/2026 8:01:52 PM

As an Associate Publicist at Simon & Schuster Children’s Publishing, Maryam Ahmad researches media outlets and creates pitch angles for the books that she supports. Part of her role is brainstorming and tailoring her pitches based on the themes or messages contained in a book, and determining which media outlets are a good fit. She will often pitch a book to both general media outlets and to content-specific or niche outlets.
She also works closely with the in-house marketing team to reach out to the vast network of kid-focused social media influencers. Many of the influencers in these channels have blogs or podcasts where they share book reviews or help create awareness for books.

www.authorlearningcenter.com/.../HowMediaOutreachisTailoredforChildrensBooksandChannels.mp4

Working with a Literary Publicist

Lindsey Gobel — Wed, 06 May 2026 19:10:22 GMT

Current Revision posted to Publicity Campaigns by Lindsey Gobel on 5/6/2026 7:10:22 PM

This webinar with freelance publicist and communications professional Lindsey Gobel reviews what an author can expect from working with a literary publicist, as well as detailed examples of what is involved in a publicity campaign. Gobel talks about what the purpose of a publicity campaign is, and what a publicist does and doesn’t do. She also covers how an author can make the most of his or her campaign and help make the most of the process.

The session begins with the intro call and what Gobel would normally go over when she first “meets” an author. Then, she talks about planning documents that she uses with the author during the campaign: the strategic campaign plan, the timeline and the press release. She explains what these are and how to use them in a literary campaign.

Next, Gobel explains the weekly reports she sends to authors during a campaign. She talks about the importance of communication and involving the author in the process so that he or she can follow along with the campaign and can keep on top of anything needed throughout the campaign.

Finally, Gobel talks about the end of the campaign. She reviews what is included in the final report she sends to her authors, and what the next steps are going forward. Participants learn what outcomes are typical and what happens after the process of active pitching to the media is over.

This webinar explains the importance of working with a publicist to give the author the best launching point for spreading their message, as well as how a publicity campaign works and what they can expect during and after the process.

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../0815.ALC-Handout_5F00_Literary-Publicity_5F00_Gobel.pdf
www.authorlearningcenter.com/.../1581.Handout-1_5F00_SampleWeek8Report.pdf
www.authorlearningcenter.com/.../5808.Handout-2_5F00_SampleFinalReport.pdf
www.authorlearningcenter.com/.../0317.Handout-3_5F00_SamplePressRelease.pdf
www.authorlearningcenter.com/.../WorkingWithaLiteraryPublicist2026.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Garner Publicity for Your Book

Lindsey Gobel — Tue, 26 Aug 2025 17:47:52 GMT

Current Revision posted to Publicity Campaigns by Lindsey Gobel on 8/26/2025 5:47:52 PM

Any great book marketing campaign must incorporate both publicity and promotional efforts to create awareness, build a readership, and increase book sales. In this session, freelance publicist and communications professional Lindsey Gobel reviews what book publicity is, the tools and assets every author needs to garner publicity for their book, and the steps authors can take to create a publicity campaign, including working with a publicist. Topics include:

• What publicity is and isn’t, and how it differs from paid promotions
•  How to determine what is newsworthy about your book
•  The foundational assets authors need before garnering publicity
•  The essential elements of a media kit and how to create one
•  How to prepare and deliver dynamic book pitches
•  Working with a literary publicist on a publicity campaign
•  Tactics authors can do on their own to garner publicity

Attendees will learn how to arm themselves with the best preparation and knowledge to maximize their publicity efforts while utilizing opportunities as stepping stones to further their brand. This webinar will empower authors to take advantage of every opportunity to provide the best launching point for broadening their reach and making their book known.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC_5F00_HowtoGarnerPublicity_5F00_Gobel.pdf
www.authorlearningcenter.com/.../HowtoGarnerPublicityforYourBook.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Garner Publicity for Your Book

Lindsey Gobel — Tue, 26 Aug 2025 17:46:55 GMT

Revision 2 posted to Publicity Campaigns by Lindsey Gobel on 8/26/2025 5:46:55 PM

Any great book marketing campaign must incorporate both publicity and promotional efforts to create awareness, build a readership, and increase book sales. In this session, freelance publicist and communications professional Lindsey Gobel will review what book publicity is, the tools and assets every author needs to garner publicity for their book, and the steps authors can take to create a publicity campaign, including working with a publicist. Topics will include:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC_5F00_HowtoGarnerPublicity_5F00_Gobel.pdf
www.authorlearningcenter.com/.../HowtoGarnerPublicityforYourBook.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Garner Publicity for Your Book

Author Learning Center — Tue, 26 Aug 2025 17:43:49 GMT

Revision 1 posted to Publicity Campaigns by Author Learning Center on 8/26/2025 5:43:49 PM

Any great book marketing campaign must incorporate both publicity and promotional efforts to create awareness, build a readership, and increase book sales. In this session, freelance publicist and communications professional Lindsey Gobel will review what book publicity is, the tools and assets every author needs to garner publicity for their book, and the steps authors can take to create a publicity campaign, including working with a publicist. Topics will include:

What publicity is and isn’t, and how it differs from paid promotions
•  How to determine what is newsworthy about your book
•  The foundational assets authors need before garnering publicity
•  The essential elements of a media kit and how to create one
•  How to prepare and deliver dynamic book pitches
•  Working with a literary publicist on a publicity campaign
•  Tactics authors can do on their own to garner publicity

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC_5F00_HowtoGarnerPublicity_5F00_Gobel.pdf
www.authorlearningcenter.com/.../HowtoGarnerPublicityforYourBook.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Making the Most of Your Book Launch Publicity Campaign

Lindsey Gobel — Tue, 15 Apr 2025 17:14:25 GMT

Current Revision posted to Publicity Campaigns by Lindsey Gobel on 4/15/2025 5:14:25 PM

This webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign.

Freelance publicist and communications professional Lindsey Gobel begins with the overall goals and campaign objectives in detail, as well as strategies the author and his or her publicist can utilize to maximize coverage and spread awareness about a book. She talks about what a typical book launch campaign looks like, as well as how authors can ensure their book is newsworthy. In addition, Gobel covers:

• What foundations need to be in place before an author launches a campaign
• Marketing tactics that an author’s publicist can do and what the author can do
• Ways to promote, encourage reviews, utilize social media, and find events to attend
• Tips on holding virtual events and online promotions

Participants will learn how to arm themselves with the best preparation and knowledge to maximize their efforts and get the most out of their book launch campaign, while utilizing publicity opportunities as stepping stones to further their brand. This webinar will empower authors to take advantage of every opportunity to provide the best launching point for broadening their reach and making their book known.

Here are the handouts mentioned in this session:
www.authorlearningcenter.com/.../Gobel_5F00_BookLaunchCampaign2025.pdf
www.authorlearningcenter.com/.../0755.Gobel_5F00_SampleWeek8Report.pdf
www.authorlearningcenter.com/.../4667.Gobel_5F00_ReevesPressRelease.pdf
www.authorlearningcenter.com/.../MakingtheMostofYourBookLaunchPublicityCampaign25.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Making the Most of Your Book Launch Publicity Campaign

Lindsey Gobel — Tue, 15 Apr 2025 17:12:58 GMT

Revision 10 posted to Publicity Campaigns by Lindsey Gobel on 4/15/2025 5:12:58 PM

This webinar is a follow-up to Working with a Literary Publicist and reviews how an author can make the most of his or her literary publicity campaign.

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Working with a Literary Publicist

Lindsey Gobel — Tue, 25 Jun 2024 17:07:42 GMT

Revision 11 posted to Publicity Campaigns by Lindsey Gobel on 6/25/2024 5:07:42 PM

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../8686.ALC-Handout_5F00_Literary-Publicity_5F00_Gobel.pdf
www.authorlearningcenter.com/.../8267.Handout-1_5F00_SampleWeek8Report.pdf
www.authorlearningcenter.com/.../8182.Handout-2_5F00_SampleFinalReport.pdf
www.authorlearningcenter.com/.../2816.Handout-3_5F00_SamplePressRelease.pdf
www.authorlearningcenter.com/.../WorkingWithaLiteraryPublicist24.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Working with a Literary Publicist

Lindsey Gobel — Tue, 25 Jun 2024 17:07:30 GMT

Revision 10 posted to Publicity Campaigns by Lindsey Gobel on 6/25/2024 5:07:30 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Working with a Literary Publicist

Lindsey Gobel — Tue, 25 Jun 2024 17:00:59 GMT

Revision 9 posted to Publicity Campaigns by Lindsey Gobel on 6/25/2024 5:00:59 PM

The session begins with the intro call and what Gobel would normally go over when she first “meets” an author. Then, she talks about planning documents that she uses with the author during the campaign: the strategic campaign plan, the timeline and the press release. She explains what these are and how to use them in a literary campaign.
Next, Gobel explains the weekly reports she sends to authors during a campaign. She talks about the importance of communication and involving the author in the process so that he or she can follow along with the campaign and can keep on top of anything needed throughout the campaign.
Finally, Gobel talks about the end of the campaign. She reviews what is included in the final report she sends to her authors, and what the next steps are going forward. Participants learn what outcomes are typical and what happens after the process of active pitching to the media is over.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Advantages of Smaller Media Outlets in Garnering Attention for First-Time Authors

Allison Carter — Fri, 16 Feb 2024 21:50:36 GMT

Current Revision posted to Publicity Campaigns by Allison Carter on 2/16/2024 9:50:36 PM

Garnering media attention and other publicity opportunities leading up to the launch of a book is critical to a book's success. This includes media interviews, op-eds, book reviews, and more. You want to launch with a lot of excitement and buzz around your book so that you have a great foundation to keep the sales momentum going long after launch. This is especially important for first-time authors.

W Publishing Group Publicity Director Allison Carter recommends first time authors start locally or regionally when trying to garner media opportunities for a book. These smaller outlets are more likely to give you an opportunity and they usually have very loyal audiences. You never know who might discover you through the local news, radio, or lesser known podcasts. These opportunities are great practice and can help you build your network from there to land even bigger opportunities in the future.

www.authorlearningcenter.com/.../TheAdvantagesofSmallerMediaOutletsinGarneringAttentionforFirstTimeAuthors.mp4

Tags: fiction, Nonfiction, video

The Advantages of Smaller Media Outlets in Garnering Attention for First-Time Authors

Allison Carter — Fri, 16 Feb 2024 21:41:34 GMT

Revision 1 posted to Publicity Campaigns by Allison Carter on 2/16/2024 9:41:34 PM

www.authorlearningcenter.com/.../TheAdvantagesofSmallerMediaOutletsinGarneringAttentionforFirstTimeAuthors.mp4

Tags: fiction, Nonfiction, video

The Time Frame for a Typical Book Publicity Campaign

Allison Carter — Fri, 16 Feb 2024 21:05:52 GMT

Current Revision posted to Publicity Campaigns by Allison Carter on 2/16/2024 9:05:52 PM

W Publishing Group Publicity Director Allison Carter works on a similar time line for all of her author clients when it comes to a book publicity campaign. About six months prior to a book's release, she starts pitching the book to trade outlets such as Publisher's Weekly and Library Journal. She also starts sending the manuscript out for professional reviews that can be used on the book's cover, in the book's front or back matter, and in marketing materials. This time frame is considered the long-lead period.

At about three months prior to a book's release, Carter switches gears to focus on short-lead opportunities such as online outlets and local media. Throughout the entire process leading up to a book's launch, Carter encourages her author clients to utilize their own contacts while also reaching out and following-up after interviews to create long-term relationships.

www.authorlearningcenter.com/.../TheTimeFrameforaTypicalBookPublicityCampaign.mp4

Tags: fiction, Nonfiction, video

The Time Frame for a Typical Book Publicity Campaign

Allison Carter — Fri, 16 Feb 2024 21:05:22 GMT

Revision 2 posted to Publicity Campaigns by Allison Carter on 2/16/2024 9:05:22 PM

W Publishing Group Publicity Director Allison Carter works on a similar time line for all of her author clients when it comes to a book publicity campaign. About six months prior to a book's release release, she starts pitching the book to trade outlets such as Publisher's Weekly and Library Journal. She also starts sending the manuscript out for professional reviews that can be used on the book's cover, in the book's front or back matter, and in marketing materials. This time frame is considered the long-lead period.

At about three months prior to a book's release, Carter switches gears to focus on short-lead opportunities such as online outlets and local media. Throughout the entire process leading up to a book's launch, Carter encourages her author clients to utilize their own contacts while also reaching out and following-up after interviews to create long-term relationships.

www.authorlearningcenter.com/.../TheTimeFrameforaTypicalBookPublicityCampaign.mp4

Tags: fiction, Nonfiction, video

The Author's Role in a Book Publicity Campaign

Allison Carter — Wed, 14 Feb 2024 15:13:31 GMT

Revision 1 posted to Publicity Campaigns by Allison Carter on 2/14/2024 3:13:31 PM

W Publishing Group Publicity Director Allison Carter discusses how a publicity campaign works and the author's responsibilities.

How a Publicity Manager Partners with Authors to Expand Their Audience

Elizabeth Hawkins — Fri, 02 Feb 2024 20:26:14 GMT

Current Revision posted to Publicity Campaigns by Elizabeth Hawkins on 2/2/2024 8:26:14 PM

As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins always treats her relationship with authors as a partnership. She sees it as a collaboration of the connections the author brings to the table, with the connections that her team and publishing company have. When she takes on a new author client, she starts with the author's "owned audience", which is the network they already have in place. She combines this with the owned audience she has access to, and then works to expand that network.

Hawkins looks to her authors to make introductions where relevant, leverage opportunities to write excerpts and op-eds, and partner on strategies, ideas, and goals. She wants the relationship to be as collaborative as the author would like it to be.

www.authorlearningcenter.com/.../HowaPublicityManagerPartnerswithAuthorstoExpandTheirAudience.mp4

Tags: fiction, Nonfiction, video