Press Kits

Creating a Dynamic Author Media Kit for the New Year

Lindsey Gobel — Wed, 08 Jan 2025 19:20:36 GMT

Current Revision posted to Press Kits by Lindsey Gobel on 1/8/2025 7:20:36 PM

An essential tool for any author is an author media kit. A media kit gives authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information about the book.

This webinar session with freelance publicist and communications expert Lindsey Gobel reviews:

• What an author media kit is
• The essential parts of one
• Why having one will increase an author's chances for publicity

Lindsey discusses the key parts of any media kit, going into the details of each element, and provides specific instructions for how to create them. She also discusses the next steps after an author has created his or her media kit. You will learn what makes up a media kit and how to create one, as well as helpful resources for making a media kit look professional and dynamic.

Get the media attention you and your book deserve in the New Year!

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../ALC-Author-Media-Kits-Handout-24_5F00_GOBEL.pdf
www.authorlearningcenter.com/.../8422.Press-Release-Template-ALC.pdf
www.authorlearningcenter.com/.../5086.ALC-OneSheet-Example.pdf
www.authorlearningcenter.com/.../2376.Foote_5F00_Press-Release-Example-ALC.pdf
www.authorlearningcenter.com/.../Reeves_5F00_PressRelease-Example-ALC.pdf

www.authorlearningcenter.com/.../CreatingaDynamicAuthorMediaKitfortheNewYear.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts, and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018, and her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Creating a Dynamic Author Media Kit for the New Year

Author Learning Center — Wed, 08 Jan 2025 19:18:40 GMT

Revision 2 posted to Press Kits by Author Learning Center on 1/8/2025 7:18:40 PM

This webinar session with freelance publicist and communications expert Lindsey Gobel reviews:

• What an author media kit is
• The essential parts of one
• Why having one will increase an author's chances for publicity

Get the media attention you and your book deserve in the New Year!

www.authorlearningcenter.com/.../CreatingaDynamicAuthorMediaKitfortheNewYear.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Creating a Dynamic Author Media Kit for the New Year

Author Learning Center — Wed, 08 Jan 2025 19:16:51 GMT

Revision 1 posted to Press Kits by Author Learning Center on 1/8/2025 7:16:51 PM

This webinar session with freelance publicist and communications expert Lindsey Gobel reviews:

• What an author media kit is
• The essential parts of one
• Why having one will increase an author's chances for publicity

Get the media attention you and your book deserve in the New Year!

www.authorlearningcenter.com/.../CreatingaDynamicAuthorMediaKitfortheNewYear.mp4

About the Presenter:

Creating Professional Author One-Sheets and Bios

Lindsey Gobel — Wed, 28 Feb 2024 21:07:19 GMT

Current Revision posted to Press Kits by Lindsey Gobel on 2/28/2024 9:07:19 PM

One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about, in just a few seconds – which is sometimes all you have!

In this webinar, publicist and communications professional Lindsey Gobel reviews how to easily create a one-sheet, as well as another essential marketing tool – your author bio. She discusses the key elements of each, and how to assemble a dynamic version of both on your own, to give you the edge over your competition. She provides easy-to-follow, systematic instructions to confidently and professionally create these crucial marketing pieces, as well as where to find additional help and resources when needed.

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../ALC-Author-One-Sheets-Handout_5F00_GOBEL.pdf
www.authorlearningcenter.com/.../5265.ALC-OneSheet-Example.pdf
www.authorlearningcenter.com/.../Press-Release-Template-ALC.pdf
www.authorlearningcenter.com/.../5353.Foote_5F00_Press-Release-Example-ALC.pdf
www.authorlearningcenter.com/.../7331.Reeves_5F00_Press-Release-Example-ALC.pdf
www.authorlearningcenter.com/.../CreatingProfessionalAuthorOneSheetsandBios24.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Process of Pulling Together a Media Pitch for a Book

Allison Carter — Fri, 16 Feb 2024 20:53:17 GMT

Current Revision posted to Press Kits by Allison Carter on 2/16/2024 8:53:17 PM

As a Publicity Director for W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Allison Carter partners with her author clients to find publicity opportunities for their books. This includes media interviews, op-eds, book reviews, and more. As she says, her focus is on "hooks from books". Her role is to review the author's manuscript and find four to five different newsworthy angles or "hooks" that she can use to pitch to media outlets. Carter also asks for the author's input since he or she is so close to the content and knows what inspired the book.

Once the hooks or pitch angles are finalized, Carter then determines which media outlets to approach based on coverage and temperature. If the outlet is more conservative, for example, she won't pitch a progressive book.

To make her author clients more comfortable with media interviews, Carter can offer media coaching. This involves going through a mock interview and learning to make sure your key four or five points are covered in any type of interview.

www.authorlearningcenter.com/.../TheProcessofPullingTogetheraMediaPitchforaBook.mp4

Tags: fiction, Nonfiction, video

Fine-Tuning Your Media Pitch and Determining Which Outlets to Target

Allison Carter — Wed, 14 Feb 2024 15:12:39 GMT

Revision 1 posted to Press Kits by Allison Carter on 2/14/2024 3:12:39 PM

W Publishing Group Publicity Director Allison Carter reviews how to create an effective media pitch and where to reach out for media opportunities.

Creating Professional Author One-Sheets and Bios

Lindsey Gobel — Thu, 15 Dec 2022 16:41:27 GMT

Revision 4 posted to Press Kits by Lindsey Gobel on 12/15/2022 4:41:27 PM

Here are the handouts referenced in the session:

www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf
www.authorlearningcenter.com/.../ALC-PressRelease-Example.pdf
www.authorlearningcenter.com/.../Reeves_5F00_Press-Release-Example-ALC.pdf
www.authorlearningcenter.com/.../Washington_5F00_Press-Release-Example-ALC.pdf
www.authorlearningcenter.com/.../Foote_5F00_Press-Release-Example-ALC.pdf

www.authorlearningcenter.com/.../CreatingProfessionalAuthorOneSheetsandBios22.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Essential Elements of an Author Media Kit

Lindsey Gobel — Fri, 20 May 2022 16:08:47 GMT

Current Revision posted to Press Kits by Lindsey Gobel on 5/20/2022 4:08:47 PM

An essential tool for any new author is an author media kit. A media kit gives authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information about the book.

This webinar session with freelance publicist and communications expert Lindsey Gobel reviews what an author media kit is, the essential parts of one, and why having one will increase an author's chances for publicity. Lindsey discusses the key parts of any media kit, going into the details of each element, and provide specific instructions for how to create them. She also discusses the next steps after an author has created his or her media kit.

Attendees will learn what makes up a media kit and how to create one, as well as helpful resources for making their media kit look professional and dynamic.

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../ALC-Author-Media-Kits-Handout-22_5F00_GOBEL.pdf
www.authorlearningcenter.com/.../3582.ALC-PressRelease-Example.pdf
www.authorlearningcenter.com/.../7610.ALC-OneSheet-Example.pdf

www.authorlearningcenter.com/.../TheEssentialElementsofanAuthorMediaKit22.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Essential Elements of an Author Media Kit

Author Learning Center — Thu, 19 May 2022 16:32:19 GMT

Revision 8 posted to Press Kits by Author Learning Center on 5/19/2022 4:32:19 PM

This webinar session with freelance publicist and communications expert Lindsey Gobel will review what an author media kit is, the essential parts of one, and why having one will increase an author's chances for publicity. Lindsey will discuss the key parts of any media kit, going into the details of each element, and provide specific instructions for how to create them. She will then discuss the next steps after an author has created his or her media kit.

Attendees will learn what makes up a media kit and how to create one, as well as helpful resources for making their media kit look professional and dynamic.

Here are the handouts referenced in the session:

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Essential Elements of an Author Media Kit

Lindsey Gobel — Fri, 09 Jul 2021 12:25:15 GMT

Revision 7 posted to Press Kits by Lindsey Gobel on 7/9/2021 12:25:15 PM

This recorded webinar session with freelance publicist and communications expert Lindsey Gobel reviews what an author media kit is, the essential parts of one, and why having one will increase an author's chances for publicity. Lindsey discusses the key parts of any media kit, going into the details of each element, and provides specific instructions for how to create them. She then discusses the next steps after an author has created his or her media kit. Attendees will learn what makes up a media kit and how to create one, as well as helpful resources for making their media kit look professional and dynamic.

Here are the handouts referenced in the session:
www.authorlearningcenter.com/.../ALC-Author-Media-Kits-Handout_5F00_GOBEL.pdf
www.authorlearningcenter.com/.../4555.ALC-PressRelease-Example.pdf
www.authorlearningcenter.com/.../2146.ALC-OneSheet-Example.pdf

www.authorlearningcenter.com/.../EssentialsofanAuthorMediaKit21.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Essential Elements of an Author Media Kit

Author Learning Center — Fri, 09 Jul 2021 12:22:31 GMT

Revision 6 posted to Press Kits by Author Learning Center on 7/9/2021 12:22:31 PM

www.authorlearningcenter.com/.../EssentialsofanAuthorMediaKit21.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Essential Elements of an Author Media Kit

Author Learning Center — Fri, 09 Jul 2021 12:20:17 GMT

Revision 5 posted to Press Kits by Author Learning Center on 7/9/2021 12:20:17 PM

www.authorlearningcenter.com/.../EssentialsofanAuthorMediaKit21.mp4

About the Presenter:

Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Essential Elements of an Author Media Kit

Author Learning Center — Fri, 09 Jul 2021 12:19:38 GMT

Revision 4 posted to Press Kits by Author Learning Center on 7/9/2021 12:19:38 PM

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.

www.authorlearningcenter.com/.../EssentialsofanAuthorMediaKit21.mp4

About the Presenter:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Creating Professional Author One-Sheets and Bios

Lindsey Gobel — Fri, 04 Dec 2020 13:15:21 GMT

Revision 3 posted to Press Kits by Lindsey Gobel on 12/4/2020 1:15:21 PM

Here are the handouts referenced in the session:

www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf
www.authorlearningcenter.com/.../ALC-PressRelease-Example.pdf

www.authorlearningcenter.com/.../CreatingProfessionalAuthorOneSheetsandBios.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Creating Professional Author One-Sheets and Bios

Lindsey Gobel — Fri, 04 Dec 2020 13:14:39 GMT

Revision 2 posted to Press Kits by Lindsey Gobel on 12/4/2020 1:14:39 PM

Here are the handouts referenced in the session:

www.authorlearningcenter.com/.../ALC-OneSheet-Example.pdf
www.authorlearningcenter.com/.../ALC-PressRelease-Example.pdf

www.authorlearningcenter.com/.../CreatingProfessionalAuthorOneSheetsandBios.mp4

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Creating Professional Author One-Sheets and Bios

Author Learning Center — Fri, 04 Dec 2020 13:09:16 GMT

Revision 1 posted to Press Kits by Author Learning Center on 12/4/2020 1:09:16 PM

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

The Essential Elements of an Author Media Kit

Lindsey Gobel — Wed, 02 Oct 2019 14:38:15 GMT

Revision 3 posted to Press Kits by Lindsey Gobel on 10/2/2019 2:38:15 PM

An essential tool for any new author is an author media kit. A media kit will give authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information about the book. This webinar with freelance publicist and communications expert Lindsey Gobel goes over what an author media kit is, the essential parts of one, and why having one will increase chances for publicity. Lindsey discusses the key parts of any media kit, going into the details of each element, and provides specific instructions for how to create them. Viewers will be equipped with all the tools they need to create their own media kit. She then discusses the next steps after an author has created his or her media kit. Viewers will learn what makes up a media kit and how to create one, as well as helpful resources for making their media kit look professional and dynamic.

www.authorlearningcenter.com/.../TheEssentialElementsofanAuthorMediaKit.mp4

Here is the handout referenced in the above recording:

www.authorlearningcenter.com/.../The-Essential-Elements-of-an-Author-Media-Kit-Handout.pdf

About the Presenter:

Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Essential Elements of an Author Media Kit

Lindsey Gobel — Tue, 01 Oct 2019 17:29:43 GMT

Revision 2 posted to Press Kits by Lindsey Gobel on 10/1/2019 5:29:43 PM

www.authorlearningcenter.com/.../TheEssentialElementsofanAuthorMediaKit.mp4

About the Presenter:

Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Essential Elements of an Author Media Kit

Lindsey Gobel — Tue, 01 Oct 2019 17:25:42 GMT

Revision 1 posted to Press Kits by Lindsey Gobel on 10/1/2019 5:25:42 PM

About the Presenter:

Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

www.authorlearningcenter.com/.../TheEssentialElementsofanAuthorMediaKit.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Important Items to Include in Your Author Press Kit

A.G. Billig — Tue, 03 Sep 2019 20:22:57 GMT

Current Revision posted to Press Kits by A.G. Billig on 9/3/2019 8:22:57 PM

An author press kit gives journalists and other media professionals the basic information they will need to learn more about your work. Whether you’re hosting a book launch event, being featured in a magazine, or getting interviewed for a podcast, an author press kit is the easiest way to share who you are and what you do. Author and book PR/marketing expert A.G. Billig compares the press kit to an extended business card. She says each press kit should include the following:

• Your author bio

• A hi-res author headshot

• Photos of your book cover(s)

• Short description of your book(s)

• The latest press release about your work, if one is available

Your author press kit should be housed on a website, and be in a downloadable format, such as a PDF. The press kit will help members of the media formulate specific interview questions for you and accurately explain your work. Best of all, having an author press kit ready at hand shows others that you are a professional and take your work seriously.

www.authorlearningcenter.com/.../ImportantItemstoIncludeinYourAuthorPressKit.mp4

Tags: fiction, Nonfiction, Subscriber, video